Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Working through a PR crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

ReimaginePR

JUNE 10, 2015

I know they were grateful, but you’ll have to forgive folks at MSF if they don’t jump for joy when offered a kudos, a plaque and a handshake for their communication efforts. The Role of PR and Communications. I vividly remember reading a certain article in October 2014 that brought a tear to my eye.

Video 120

Video Government Healthcare Viral 120

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

Sodastream, for example, extended its Super Bowl ad buy in 2014 with a contest that let fans compete for 1,000 slots as party hosts, equipped with a party pack with SodaStream soda makers, new flavors, and other goodies. The post 5 Ways PR Helps Drive Sales appeared first on Crenshaw Communications.

Education 120

Education Leadership Viral Consumer 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Between 2012 and 2014, organic social reach dropped from 16% to 6% –and wise PR counselors know they have to bite the “paid” bullet if they wanted to maximize social content. Paid reach has its place, but we’re still chasing “viral” or highly shareable content. PR will embrace paid media.

B2B 120

B2B Customer Service Software Technology 120

Polaris

DECEMBER 8, 2014

Communicate poorly to your boss or colleagues, and you may miss opportunities to get buy-in for your ideas. A video of the comic’s performance went viral, the media piled on. Yet public speaking and media interview skills are essential for most executives and business owners. and a number of the alleged victims came forward.

Interviews 133

Interviews Media Training Media Training 133

Presspage

MAY 11, 2017

The protocol should not only focus on how to handle and cope with a crisis, but should also contain a clear communication flow. Among the many communication tools that can be used during a crisis, social media is one of the most important ones because it offers the opportunity for an immediate, concise, and far-reaching response.

Social Media 79

Social Media Crisis Media Airlines 79

Engage PR

JANUARY 6, 2018

And in today’s rapidly evolving world of multi-channel communications and data analytics, businesses are having to learn fast where to put their marketing money to get the best return on investment. ‘Not everything that counts can be counted and not everything that can be counted counts,’ once said a certain Albert Einstein.

Social Media 60

Social Media Strategy Media Survey 60

Shift Communications

JANUARY 26, 2015

Serial , the This American Life spin-off podcast phenomenon, debuted in October 2014 and went viral. Edison Research’s Fall 2014 Share of Ear study shows that podcasting’s popularity continues to surge. The explosive popularity of the podcast was surprising to non-podcast listeners, but it shouldn’t have been.

Radio 60

Radio Viral Content Marketing Study 60

Communications Conversations

APRIL 20, 2018

Social media and communications professional. I am the social media manager at Collegis Education , and report through the Public Relations/Communications department of the company. We collaborate on the majority of work for the company including partner work (for higher education institutions), corporate and internal communications.

Social Media 114

Social Media Media Education Analytics 114

Cision

JULY 10, 2017

And we’re at an all-time high with those complaints: in the UK, complaints about businesses on social media went up 800% between January 2014 and May 2015. Sugru, a useful putty-like material that hardens, has gone viral as fans of the product share their own tips for how to use it on sites like Pinterest. It’s only getting worse.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Waxing UnLyrical

APRIL 30, 2013

The image went viral. Susan didn’t even know the image had gone viral until she saw another Facebook friend shared the meme on April 22. She just launched her own marketing business in the sunny Florida panhandle (website coming soon), and she’s on track to have her Yoga teaching certification in 2014.

Social Media 111

Social Media Reddit Media Facebook 111

Flatiron Communications

JULY 14, 2014

The homeowner grabbed his video camera and the resulting YouTube clip went viral big time. 5TRpDmWQBU — Veronica Belmont (@Veronica) July 15, 2014. Veronica Belmont. Earlier this evening, Veronica Belmont sent this tweet to her 1.7 Million followers: So this weekend, @ryan and I attempted to cancel Comcast over the phone. Ryan Block.

Customer Service 35

Customer Service Viral YouTube Twitter 35

Beyond PR

JULY 10, 2017

And we’re at an all-time high with those complaints: in the UK, complaints about businesses on social media went up 800% between January 2014 and May 2015. Sugru, a useful putty-like material that hardens, has gone viral as fans of the product share their own tips for how to use it on sites like Pinterest. It’s only getting worse.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. Social media in general is the perfect tool today PR professionals.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Prohibition

DECEMBER 17, 2021

Crisis communications is an important aspect to tackle as a business owner. The role of crisis communication is therefore highly important in formulating an appropriate response as fast as possible and preventing further damage or financial loss. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Cision

OCTOBER 28, 2015

The numbers don’t lie when it comes to visual content in communications. A 2014 study of more than 72,000 Facebook pages shows that visuals, including video and photos, generate the highest levels of engagement among users. In communications, concepts are more accessible to our brains when presented visually.

Communications 120

Communications Telecommunications Infographics Video 120

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. We’re used to seeing communications and interactions with brands that are personalized. ” Jo Detavernier , SCMP, APR | Detavernier Strategic Communication.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

NewsWhip

MAY 26, 2022

Quinta Brunson had her first taste of internet fame when she was seen in a meme that went viral back in 2014, but her success in creating the comedy series Abbott Elementary has her making headlines this year. . The next biggest article to feature was about SJP and husband Matthew Broderick celebrating 25 years of marriage (18k).

Film 78

Film Viral Instagram Publicity 78

NewsWhip

MAY 26, 2022

Quinta Brunson had her first taste of internet fame when she was seen in a meme that went viral back in 2014, but her success in creating the comedy series Abbott Elementary has her making headlines this year. . The next biggest article to feature was about SJP and husband Matthew Broderick celebrating 25 years of marriage (18k).

Publicity 78

Publicity Film Viral Instagram 78

Flatiron Communications

JULY 25, 2014

When you dig a little deeper, we learned that the photo was not from 2014, but actually from 2013 when there were riots in Sao Paulo. We also can predict which videos are about to go viral. .” The first thing we saw was a lot of images being tweeted around the country. This one was shared the most.

Airlines 37

Airlines Journalism Twitter Social Media 37

Contently - Strategy

DECEMBER 5, 2019

On a positive note, trust in the industry is on the rise, increasing 8 percentage points since 2014. When done right, helpful budgeting and saving tips can go semi-viral because they’re more universal than content from the other subcategories. Content is a key tool in those efforts. Financial services vs. all other industries.

Financial 111

Financial Industry Report Insurance 111

PRSay

OCTOBER 12, 2020

29 virtual keynote speech during PRSA’s annual conference — “Strategic Communications: Navigating a World Disrupted” — Garrett will discuss what the science community knows about COVID-19 and how PR professionals can communicate factual information in a chaotic media environment. In her Oct. Most of them may require a booster.

Viral 158

Viral Interviews Travel Government 158

Cision

JULY 25, 2016

Which is odd, since this is a key aspect of how communication and marketing professionals should be viewing the dynamics of these networks. Objectives with these limits come with massive amounts of scale and/or virality, although only the former is consistent. The transition from superuser to supernova.

Facebook 120

Facebook Instagram Measurement Twitter 120

MaccaPR

FEBRUARY 10, 2015

The Nashville-bred superstar has leveraged every element of her social identity – on Facebook, Twitter, Instagram, Tumblr, Pinterest, Vevo and YouTube – to make "1989" the #1 best-selling album of 2014. Swift’s online communication truly feels like a dialogue with fans. Source: Billboard ).

Social Media 48

Social Media Marketing Media YouTube 48

MaccaPR

SEPTEMBER 14, 2015

Yet, few have asked the more urgent question that faces all brands in this era when smartphones guarantee that a spokes-celebrity’s scandals will be documented for viral eternity: Why wait to act until a brand’s spokesperson is arrested, convicted and imprisoned, his perp walk (and your brand’s collapse) documented across the America?

Brand 48

Brand Branding Crisis Social Media 48

Melissa Agnes

MARCH 28, 2016

For example, fail to judge or appreciate the negative emotion stirred by an incident or an issue, and you can very quickly find yourself dealing with a viral crisis that continues to spiral beyond control. A recent example of this was the Ebola crisis of 2014. Within a few hours, this panic had escalated to a viral point.

Crisis Management 100

Crisis Management Crisis Viral Community 100

Melissa Agnes

FEBRUARY 9, 2016

Taking these known facts into consideration, if the Zika virus continues to spread, developing into a real-world crisis (at the moment it’s a serious “issue” rather than a full-fledged crisis), it contains all three characteristics that contribute to escalating a crisis to a point of emotional viral impact. and Canada.

Crisis Management 186

Crisis Management Crisis Strategy Healthcare 186

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

And look no further than the hack of Sony Pictures emails in 2014 or the Democratic National Committee leaks of last summer to appreciate the consequences of private information becoming public. Prompt notification and transparent communications to all affected audiences are critical elements here. The Viral Customer Complaint.

Reputation 130

Reputation Viral Employee Customer Service 130

Flatiron Communications

AUGUST 2, 2014

Separately, however, the image of a deceased, frozen-in-time Sephardic-looking man embracing a child went viral on social media claiming to be the result of an IDF bombing when in fact the image was taken a year earlier during the (also propagandistic) Syrian war. Andy Carvin (@acarvin) July 31, 2014. It’s from Rana Plaza, Bangladesh.

Airlines 31

Airlines Viral Facebook Social Media 31