MaccaPR

FEBRUARY 11, 2016

The first TV spot was a major win for Cheerios and led to a 2014 Super Bowl spot. From film to print and a digital hub, the “I WILL WHAT I WANT” campaign shows Misty and other inspiring female athletes tuning out society’s prejudices to reach their dreams. Like A Girl" - Always. Learn about " The New Wave of Femvertising.".

Brand 48

Brand Branding Marketing Film 48

Stephen Waddington

JANUARY 17, 2019

In this blog I explore how paid forms of media can be used as part of an integrated campaign. Gini Dietrich first described the relationship between different forms of media as four overlapping circles in 2014 in her book Spin Sucks: Communication and Reputation Management in the Digital Age. Its simplicity is compelling.

Media 103

Media How To Advertising Advertising 103

Polaris

DECEMBER 14, 2014

Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. Eden also recommends Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business, co-authored by Ann Handley and C.C. 2 Kathi Kruse. 5 Sarah Arrow. 11 Gini Dietrich.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Norton's Notes

NOVEMBER 22, 2014

Earlier this week it was announced that the CIPR is to cease it’s arrangement with PR Week after December 2014. Owned digital media is one thing but many members (wrongly) saw a printed magazine (PR Week) as the only intrinsic benefit of being a CIPR member and numbers could be at risk here.

Journalism 44

Journalism Print Industry Leadership 44

PRSay

AUGUST 12, 2016

First off, thank you so much for having me on the blog for a Q&A. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform. I had a great time chatting with Chris Yandle and PRSA members on our recent podcast.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Waxing UnLyrical

NOVEMBER 4, 2015

I still can’t believe that when I started my blog, I was arrogant enough to think that words were enough and didn’t want to use images. As we all know, we’ve moved from a print-focused world, to desktop and now to mobile and it’s up to us to get better at showing, not just telling.

Mobile 40

Mobile Film Media Training Video 40

PR Conversations

APRIL 24, 2018

Prior to his public relations roles, Velasco worked as a journalist for print media and radio broadcasters. Currently chair of the Global Alliance for Public Relations and Communication Management, earlier he served in this role (2008 to 2014) for DIRCOM, the leading professional body in the corporate communications sector in Spain.

Journalism 79

Journalism Ethics Film Construction 79

Norton's Notes

NOVEMBER 22, 2014

Earlier this week it was announced that the CIPR is to cease it’s arrangement with PR Week after December 2014. Owned digital media is one thing but many members (wrongly) saw a printed magazine (PR Week) as the only intrinsic benefit of being a CIPR member and numbers could be at risk here.

Journalism 28

Journalism Print Industry Leadership 28

ZudePR

MARCH 22, 2018

In 2014, I spent the entire year obsessed with SEO and digital marketing. I’d been business blogging since early 2014, and diligently sending out helpful stuff to my email list subscribers since early 2015. (I My blogging had become more ambitious and I’d written a few unconventional influencer posts that had gone down well.

Writing 83

Writing Google Blogging Exercises 83

PR Conversations

JULY 20, 2015

Plus many Fringe play print programs had a volunteer-specific thank you in the show notes. From an industry perspective, my most-valued confidences were artist disclosures about how much they valued (or not) various print and online theatre publications. The social Fringe community. 100% of the ticket price is returned to artists.

Community 40

Community Print Twitter Creativity 40

Sword and the Script

JULY 28, 2020

Salesforce did a study in 2014 that found the average B2B marketing organization spends $150 to acquire a single email address ( PDF ). At the time, digital advertising was squeezing print publications, but as a long time PR professional, it was a shock to see the company close so suddenly. In 2013 it shuttered after 30 years.

Content Marketing 110

Content Marketing Marketing B2B Advertising 110

Contently - Strategy

MAY 7, 2020

In 2010, the Into the Gloss blog allowed the company to build credibility and trust with an audience of beauty lovers and consumers. The subscribers and loyal audience members from the blog acted as a built-in market for Glossier’s line of products. The corporate promotion and conflicts of interest were too blatant.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Contently - Strategy

OCTOBER 15, 2021

Lately, innovative marketing teams have been thinking beyond the standard blog post. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Both tools occupy top spots on search rankings, driving more long-term value than your average blog post.

B2B 85

B2B Content Marketing Trends Marketing 85

Mindful Marketing

AUGUST 9, 2018

Jayson DeMers describes such situations in a 2014 Forbes article : “The danger in using photos of individuals for your online marketing purposes is that your efforts could be seen as commercial. ” Subscribe to Mindful Matters blog. She’s a marketer using Helen and Holden, without recompense, to build her brand.

Social Media 50

Social Media Airlines Privacy Media 50

Beyond PR

JULY 26, 2016

A common theme on Beyond PR and many other marketing and PR blogs is the importance of a multichannel strategy. When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. million people in 2014 , with the Census Bureau projecting it will increase to 119 million by 2060.

Strategy 40

Strategy Media Radio How To 40

Sword and the Script

DECEMBER 8, 2015

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. This program does for podcasts, what native ads have done for online print. Mr. Schaefer also pens the popular {Grow} blog.

Radio 60

Radio Content Marketing Marketing Education 60

Waxing UnLyrical

APRIL 26, 2018

Back in 2014, two researchers, Keith Quesenberry and Michael Coolsen, published a study. The Health Gap campaign included traditional print and outdoor advertising, earned media , organic and paid social media, influencer marketing and programmatic ads. A news release, a blog post or a tweet can’t do that alone. Source: FHR ).

Nonprofit 67

Nonprofit Storytelling Community Case Study 67

ZudePR

DECEMBER 30, 2016

Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: All 160 episodes since July 2014. Hot off the printed press. Speak, write, blog, tweet, make videos — whatever. Including why the current vogue for open plan offices is not necessarily a good thing.

Writing 84

Writing Google Meeting Airlines 84

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. GUINNESS WORLD RECORDS Secret #4: Simplicity. “You don’t want to overwhelm journalists.

Viral 88

Viral Marketing Guidelines Local 88

Contently - Strategy

DECEMBER 5, 2019

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. On a positive note, trust in the industry is on the rise, increasing 8 percentage points since 2014. But brands that rely on churning out generic blog posts are failing to give people what they want: visual content.

Financial 111

Financial Industry Report Insurance 111

Sword and the Script

AUGUST 6, 2019

Those two companies – former rivals and among the biggest in the market – merged in 2014. These additions include increased social media monitoring, licensed print content and streamlined search functionality.”. 6) Picks from the PR tech vendor blogs . Singal A.I.

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

DECEMBER 16, 2014

The organization published its list in a blog post yesterday titled 60 Content Marketing Predictions for 2015. It’ll take just a few minutes of scrolling through the posts on his agency’s blog the Online Marketing Blog to see examples. Focusing on a Few 2014 Content Marketing Predictions.

Content Marketing 118

Content Marketing Marketing Writing Infographics 118

Sword and the Script

DECEMBER 12, 2017

Fittingly, I asked a whole bunch of folks for predictions to include in a blog post here (if you want to be invited next year, you can sign up here ). Continued drive toward niche content and blogs, such as cybersecurity for the hospitality industry, or regulatory law for marijuana growers. 13) Data says it’s fit to print.

Marketing 104

Marketing Content Marketing Crisis Management Data 104

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? In 2014, turnover rates reached over 55 percent in PR agencies in the United States. Read more about FINN’s journey to becoming a lean PR agency in founder Raf Weverbergh’s 3-part blog post. It takes time.

How To 60

How To Software System Employee 60

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. At the same time, the ability to print fast and cheaply bought about a concurrent revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

MaccaPR

FEBRUARY 10, 2015

The Nashville-bred superstar has leveraged every element of her social identity – on Facebook, Twitter, Instagram, Tumblr, Pinterest, Vevo and YouTube – to make "1989" the #1 best-selling album of 2014. Have you enabled comments on your company blog and YouTube channel? Source: Billboard ).

Social Media 48

Social Media Marketing Media YouTube 48