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An Ethical Test: Why I Blew the Whistle on Corruption at My Organization

PRSay

As PR practitioners, every day presents a new opportunity to reinforce our commitment to ethics. Such a scenario presented itself to me in 2010 and 2014. As PR professionals, we have the capacity to build an organization’s moral compass, drive its ethical culture and foster relationships based on trust, respect, empathy and compassion.

Ethics 151
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Marketing Trends for 2015: Getting Back to Basics

Polaris

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1. Wishful thinking? What drives conversion? -

Trends 135
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“Trust is a forward-looking metric” — Five key takeaways for business leaders from our chat with Tonia Ries on the Edelman Trust Barometer

NewsWhip

One analysis in the report plots the four major institutions on a chart according to their perceived competence and ethics scores, connected by a triangle which serves to demonstrate how uneven the scores are. This shows the power that earned media still retains, especially compared to owned media, which has been distrusted since 2014.

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New Year’s Honours 2015

Stuart Bruce

As 2014 draws to a close it’s time for my alternative New Year’s Honours to say thank you to some of the people who’ve helped me, inspired me or contributed massively to the things I care about most. CIPR Ethics Politics public relations'

Ethics 96
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Survey: How Millennials View #PREthics

PRSay

This month, the PRSA Board of Ethics and Professional Standards, together with the Arthur W. Page Center , is sponsoring survey research with Millennials who are members of PRSA to better understand their readiness to respond to ethical issues presented in the workplace. Sources of ethics education, training, and information.

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Study: CEO Turnover Rate in 2018 Was the Highest in 10 Years

PRSay

There’s a lot of uncertainty as we begin 2019.

Study 86
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The 2015 PR Quiz

Flatiron Communications

The last iteration of the PR Quiz was created in early 2014, and a quick re-visit shows just how quickly time has passed, i.e., many questions were, well, tired. Hence, here’s a refresh that may again test your PR mettle: The 2015 PR Quiz. The post The 2015 PR Quiz appeared first on Flatiron Communications LLC.