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Netflix’s ‘The Great Hack’ proves it’s the PR industry’s responsibility to protect the public

The Resolution Blog

What I would have then found out was that their innovation was imbalanced with their organisational ethics. It’s not where we or the tech giants are at with technology, data or communication techniques it’s our ethics. There needs to be as much focus on ethics and integrity as there is on innovation in marketing.

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Blogger Outreach Versus Media Relations: What Marketers Need To Know

Polaris

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. In fact, they ranked third after retail and brand sites—well above online magazines and news sites. Given the significance of blogs in the online media landscape, brand marketers simply can’t afford to ignore them.

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The Top PR Threats To Your Company’s Reputation

ImPRessions - Crenshaw Communications

In today’s volatile media and social environment, brand reputation is fragile. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation. So how should brands prepare for an unknown, uncontrollable event that could impugn its reputation?

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(Ad)vice: 3 Marketers at Controversial Companies Explain Their Methods

Contently - Strategy

In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. ” Shortly after the team launched the vodka brand , with Johansson as founder and CEO, public opinion on Rodman began to shift. . The brand controls over two-thirds of the market. View this post on Instagram. "There

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Meet the Media: John Hitch, Editor of Fleet Maintenance

Bianchi Biz Blog

Previously I was senior editor at sister brand Fleet Owner, which is geared toward fleet executives and other transportation industry leaders. While freelancing for Clevel and Magazine in 2013, I had the chance to profile Anthony and Joe Russo, who had returned home to direct Captain America: The Winter Soldier.

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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

A few highlights: Maintaining Brand and Autonomy: The PR 20/20 brand remains, and all full-time staff were retained. Building more personalized campaigns, in ethical and responsible ways, that deliver greater value to consumers. We will, in large part, continue to function independently. Growing smarter.

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Content Marketing: Chipotle Cultivates Thought with Celebrated Authors

Polaris

In fact, Chipotle is no stranger to interesting branded content. In 2013 they launched “ The Scarecrow ” to critical acclaim. Content marketing lessons for smaller brands. Yet there are lessons for smaller brands from “The Scarecrow” and the “Cultivating Thought” initiatives. The Scarecrow. Put your customer first.