Blogger Outreach Versus Media Relations: What Marketers Need To Know
Polaris
NOVEMBER 17, 2014
According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. In fact, they ranked third after retail and brand sites—well above online magazines and news sites. Given the significance of blogs in the online media landscape, brand marketers simply can’t afford to ignore them.
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