2013 Advertising Branding Ethics 
Polaris
NOVEMBER 17, 2014
According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. In fact, they ranked third after retail and brand sites—well above online magazines and news sites. Given the significance of blogs in the online media landscape, brand marketers simply can’t afford to ignore them.
PR 20/20
SEPTEMBER 8, 2021
A few highlights: Maintaining Brand and Autonomy: The PR 20/20 brand remains, and all full-time staff were retained. Building more personalized campaigns, in ethical and responsible ways, that deliver greater value to consumers. We will, in large part, continue to function independently. Growing smarter.
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PR 20/20
SEPTEMBER 8, 2021
A few highlights: Maintaining Brand and Autonomy: The PR 20/20 brand remains, and all full-time staff were retained. Building more personalized campaigns, in ethical and responsible ways, that deliver greater value to consumers. We will, in large part, continue to function independently. Growing smarter.
PR Conversations
JANUARY 20, 2015
For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. Transparency helps—but it’s not enough. In many sectors, there are rules about conflicts. Here is a personal example: I sit on a university board.
PR Conversations
JANUARY 20, 2015
For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. Transparency helps—but it’s not enough. In many sectors, there are rules about conflicts. Here is a personal example: I sit on a university board.
Contently - Strategy
FEBRUARY 1, 2019
Not every brand is going to seem cool to Gen Z, but we can all avoid looking like Kayla’s principal. Gen Z is used to seeing branding everywhere. They’ve grown up surrounded by brands tweeting memes, partnering with influencers, and angling to profit off their attention. That means brands have to be cautious.
MaccaPR
JANUARY 6, 2015
Just as we did in 2013 with " PR and Social Media Counsel from MaccaPR''s Most Popular Posts ," we''re now taking a look back at the most successful recent posts on MaccaPR, according to our readers. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3. The verdict?
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