(Ad)vice: 3 Marketers at Controversial Companies Explain Their Methods
Contently - Strategy
APRIL 10, 2019
In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. ” Shortly after the team launched the vodka brand , with Johansson as founder and CEO, public opinion on Rodman began to shift. . The brand controls over two-thirds of the market. View this post on Instagram. "There
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