Shift Communications

NOVEMBER 4, 2015

In early 2013, we published a blog sharing what we felt were the worst times and days for press releases. The topic of press releases and when or when not to put one out over the wire is one that is all too popular in PR. Here’s where it gets interesting: the average press release in 2015 was only shared 18 times.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

In early 2013, we published a blog sharing what we felt were the worst times and days for press releases. The topic of press releases and when or when not to put one out over the wire is one that is all too popular in PR. Here’s where it gets interesting: the average press release in 2015 was only shared 18 times.

Data 60

Data LinkedIn Blogging Facebook 60

Waxing UnLyrical

DECEMBER 11, 2013

Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. dollar (as of December 1, 2013). Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

ReimaginePR

APRIL 18, 2015

Gravity CEO Dan Price was spending time with a friend who talked about how hard it was to make rent on what she was being paid. All talk no walk: Lots of companies talk about the values they hold. Here’s what Wells Fargo says about its values. He took home $19 million in 2013. Can you believe it? Not the CEO though.

Company 120

Company Banking Employee Corporate 120

Waxing UnLyrical

NOVEMBER 30, 2016

Guest Post by Matt Press. Yet for some reason, brands continue to drone on about facts, instead of taking the same, tried-and-tested approach for emotional communication. In a world that’s saturated with marketing, it’s more important than ever for brands to make a lasting impression with their customers.

Storytelling 40

Storytelling Brand Branding Advertising 40

Waxing UnLyrical

DECEMBER 16, 2013

Why: On July 2nd, #measurePR did not have a featured guest, but instead held a community chat where everyone talked about how they got interested in measurement. Why: On September 10th Jeff Cann , Manager of Strategic Agencies for Marketwired , joined us. measurePR transcript for July 2. measurePR chat with Jeff Cann. Tuesday, Jan.

Measurement 86

Measurement Case Study Twitter Google 86

ZudePR

JANUARY 21, 2016

You’re an SME struggling with web marketing. You want to learn more about digital marketing and SEO. There’s some good advice about two systems you can use to curate content: the painstaking way, and the easy way. Show People I Know What I’m Talking About. You want to learn. I made the cut.

Digg 104

Digg SEO System Reddit 104

5W PR

NOVEMBER 23, 2021

You already know about them. Stick with about 3-5 at most per time. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group. The simplest solution could be to turn to influencer marketing.

Instagram 158

Instagram Publicity How To Social Media 158

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Unfortunately, it’s also where many agencies PR are weak.

Digital PR 60

Digital PR Training Report Social Media 60

Shift Communications

DECEMBER 22, 2014

The Role of PR in the Coming Content Marketing Collapse. As the New Year came and went, content marketing strategies were ramped up by businesses and brands all over the place. Read more about how in our second most popular blog post of the first quarter. Top 50 Most Overused Words in Press Releases for 2013.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Stephen Waddington

APRIL 27, 2018

It brings together more than 4,000 professionals across 25 ministerial departments, 21 non-ministerial departments and nearly 400 agencies and public bodies. The service has been led by moderniser Alex Aiken since 2013. GCS is the Government’s professional body for public service communicators.

Government 60

Government Communications Policies Data 60

ImPRessions - Crenshaw Communications

MARCH 10, 2017

Today’s PR teams encourage clients to blog about relevant topics for their audience and pitch these writings to trade pub and other editors. A post like this one by an executive with PandaDoc, a provider of all-in-one software for proposals, contracts and other sales collateral, was published in top digital marketing trade CMS Wire.

Blogging 136

Blogging Writing Engineering Analytics 136

Sword and the Script

AUGUST 5, 2014

There’s an old saying in advertising that half of the budget is wasted, but marketers don’t know which half. Today, there are enough analytical tools today to avoid wasting half of the marketing spend. Eight-five percent of marketers said the pressure to demonstrate business value had increased this year over the previous year.

Measurement 120

Measurement Analytics Tools SEO 120

Journalistics

MARCH 2, 2013

Three months from now, the class of 2013 will walk across the stage to collect their diplomas and immediately have a panic attack when they realize it’s time to look for that first job out of college. No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. First, Writing Skills.

Pinterest 52

Pinterest Writing Interviews Social Media 52

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. One that few people know about. So I jotted down a list of PR/digital/SEO/content marketing influencers. Michael blogs at B2B Marketing Insider.

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

And what about LinkedIn posts? And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Jim Hawker, Threepipe Digital Marketing and PR – #FuturePRoofing a Public Relations agency or a Communications team. Are you up to speed? Twitter paid amplification?

How To 60

How To Software System Employee 60

Stephen Waddington

SEPTEMBER 29, 2021

It’s a thoughtful and occasionally irreverent place to kick around ideas about our profession. View Can we press release that? The PRCA was started by a group of CIPR members in 1969 who wanted to create an organisation to address the specific needs of agency owners. What can a middle-aged white man tell you about diversity?

Industry 153

Industry Publicity Agency Community 153

Waxing UnLyrical

JULY 17, 2015

But what about #PRDiversity? percent of Hispanics/Latinos possess jobs in the fields of advertising, marketing and public relations.” A strong example of this can be seen on PRWeek ’s 2014 Agency Business Report. PR agencies aren’t above reproach, either. As of 2011, the BLS reported that only 8.7

Agency 40

Agency Report Training Leadership 40

MaccaPR

JULY 23, 2014

Welcome to the age of infobesity in which marketers struggle to separate themselves from online information overload and draw meaningful interest from current and potential customers. In your upcoming marketing content, consider incorporating more visuals to get noticed. Don''t forget about the press release. Watch it: 4.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

MaccaPR

SEPTEMBER 14, 2015

Marketers watched with astonishment this year as the Subway restaurant chain’s brand - once valued by Forbes at $6.8 billion, putting it on the magazine’s list of Most Valuable Brands - imploded, as the company flailed about when spokesperson Jared Fogle agreed to a plea deal involving child sex and porn.

Brand 48

Brand Branding Crisis Social Media 48