Cision

MARCH 1, 2016

” You know, the stock that was worth $38 in 2012 and is (as of this writing) worth $107. Referenced in this post: 2012. Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. They write: “Facebook’s IPO is a flop.” If you’re really experiencing a crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

Stephen Waddington

JUNE 23, 2019

Mary Meeker’s Internet Trends 2019 report is a monster. 4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018. 8 Splinternet: multiple internets The internet is fracturing along the lines of platforms and local regulation.

Report 81

Report YouTube Privacy Web 81

PRSay

OCTOBER 25, 2017

Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. For Deutsch and his team, this “strategic approach” included growing their owned media channels through 2012’s Coca-Cola Journey rebrand. Meet people where they are. Take the politics out of it,” she said.

Social Media 117

Social Media Conference Media Corporate 117

Sword and the Script

APRIL 30, 2019

million in venture capital, in four rounds of funding since 2012, according to Crunchbase. The merged entity will be called “Kinetiq” and a press release says it will be the “world’s largest unified TV intelligence network, offering paid and earned media measurement, monitoring and signaling across local, national and global markets.”.

Industry 86

Industry Media Technology Employee 86

PR 20/20

SEPTEMBER 17, 2019

SiriusDecisions is collaborating with Forrester analysts to research and uncover what B2B marketing trends to expect over the next five years. As you’ll see from the 2019 agenda , this one goes deep on SEO, diving into topics like link building and local ranking opportunities. Feel like you’re drowning in a sea of search results?

Conference 97

Conference Marketing Case Study Content Marketing 97

Communications Conversations

APRIL 13, 2017

She started as an administrative assistant in 2012. Staying on that innovation topic, what trends are you keeping a close eye on in the digital realm that may impact AAN down the road? With that as a priority, we are keeping an eye on any VR and AR trends and how that may impact the way students and physicians learn.

Case Study 113

Case Study Study Analytics Meeting 113

ReimaginePR

JUNE 18, 2015

In the places where your organization works, profile the local people at their best, having fun, going to work, and engaged in cultural activities. Trend or die. An example of this is Kony 2012 , a viral marketing campaign that was misguided and ill-informed at best, but that captured people’s attention and prompted them to act.

Airlines 120

Airlines Viral Government Local 120

PR Conversations

JULY 24, 2014

The current trend of public relations excellence places increasing emphasis on stakeholder governance and symmetrical communication , weighted against more-traditional reputation management and publicity. Namely, this localized market grants an implicit power imbalance between knowledgeable and reputable “authorities” and general art buyers.

Marketing 87

Marketing Communications Video Reputation 87

Waxing UnLyrical

MARCH 14, 2011

What links or separates two local political organizations? It’s easy to get wrapped up in the day-to-day of our own little worlds, yet the PR pros that excel are those who have the ability to connect seemingly disparate dots, to identify trends and nest their ideas neatly within those trends. Who will the people follow?

Community 109

Community Training Social Media Twitter 109

Solo PR Pro

OCTOBER 6, 2015

The top predictors of hourly rate are total PR experience , local client base (geographic limitation associated with a lower rate), larger typical client size , and Solo PR PRO Premium membership. The majority of respondents see income trending upward (year-to-year, 2013 to 2015). Limitations of local client base.

Survey 40

Survey Report Local Data 40

Beyond PR

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. Image Source: [link].

Google 64

Google Digital PR Mobile SEO 64

PR Conversations

SEPTEMBER 22, 2015

A focus on skills and evolving trends, as well as the PR profession’s strategic value, remain key to a more effective female presence. Ours is dynamic and proactive profession, and we benefit from our ubiquity in: contributing to the general workplace and local and national discussions. By Enrica Orecchia. Framework.

Interviews 40

Interviews Enterprise Corporate Internal 40

Bianchi Biz Blog

AUGUST 7, 2023

Can you tell us what types of stories, trends or issues are on your radar now? She even went to his funeral locally (we asked their permission) – it was a full military funeral with honors – and photographed it and gave all the pics to the family. You name it and we’ve covered it or will cover it eventually.

Journalism 79

Journalism Meeting Newspapers Automotive 79

Ethical Voices

FEBRUARY 20, 2023

I learned a lot about public speaking, community organizing, canvas operations, and just really being an agent of change in my local community. ” I moved back to Arizona in 2012, and a lot of my work has pretty much been in alignment with that wish that I had back in South Carolina. Absolutely.

Ethics 81

Ethics Community Conference System 81

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. PR Summit 2015 Content Marketing Research and Trends Presentation by @Steveology #contentmarketing #pr [link].

Social Media 120

Social Media Twitter Media Nonprofit 120

Communications Conversations

AUGUST 31, 2018

Since the beginning of the year, I’ve noticed a distinct trend: more former media folks making the transition to the PR/social side. KSTP-TV told me in August of 2012 that they weren’t renewing my contract and they would give me a year to find another job. Media conglomerates are eating up local news outlets.

Media 112

Media Journalism Report Video 112

Sword and the Script

JANUARY 13, 2018

Once a giant, Kodak filed for bankruptcy in 2012 and emerged later as much smaller company. The Mary Meeker Internet Trends Report showed us that “internet advertising is a $73B market in the US with double-digit growth” but most of that money goes to just two companies: “Google and Facebook command a majority of market share.”.

Marketing 61

Marketing Advertising Advertising Corporate 61

Bianchi Biz Blog

MAY 17, 2021

Can you tell us what types of stories, trends or issues are on your radar now? My life as a freelancer began in 2012. I love to work out at the gym nearby and ride my bike on local roads. Finish this sentence: If I am not reporting, I am ….

Meeting 65

Meeting Automotive Engineering Media 65

Cision

JANUARY 14, 2016

If you’re going to use Tumblr, for example, make sure you have the people and skills to create the kind of top-notch visual or text content that trends there. WhatsApp is being used by thousands of local small businesses in other parts of the world. Do you have the time for the learning curve? SlideShare for Marketing.

Marketing 120

Marketing Pinterest Mobile Social Media 120