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Less “let’s go viral” and more “let’s build community”

Communications Conversations

As Holmes states, years ago the frequent ask from brands and clients was: “We want this to go viral.” Fewer people are talking about virality and shares, and more people are talking about community. First, go back to 2010. ” And, even if that wasn’t the ask, it was implied. You were starting to gain fans.

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Creating Successful Personal Care Brand Marketing Campaigns

5W PR

The entire effort resulted in a campaign that went viral all over the globe, titled “Mad Your Man Could Smell Like”. The ad was launched before the Super Bowl in 2010, right around the time that other personal care brands such as Dove were also debuting their own ads.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He The newsletter had very high open rates and ads performed had high CTR’s because Shankman’s personality was infused in the content.

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The Top PR Threats To Your Company’s Reputation

ImPRessions - Crenshaw Communications

Such was the case in 200 when the Deepwater Horizon, under contract to BP, exploded in the Gulf of Mexico in 2010. The Viral Customer Complaint. Those viral customer complaints are almost quaint in light of today’s environment. The good news is that “viral” customer service works both ways.

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What Compels People to Share Your Content?

Waxing UnLyrical

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” His findings are pretty illuminating. Why we share.

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I Love My HA Jamz

The Hoffman Agency

HA-WA Account Executive Kiana Cacchione explains how the I Love My Ducks YouTube video changed the trajectory of her life: The year was 2010 and my Abercrombie and Fitch-wearing 8th grade self was absolutely thriving. Colors — Stella Jang. . I can’t remember how I found this video exactly; however I’m forever grateful that I did.

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Use “Smartcuts” to Build Your Business and Improve the World

Polaris

Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame out after a one-hit wonder? Then in 2010, he co-founded Contently to help brands produce audience building content. Or why one athlete excels when others who seem equally talented do not?

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