article thumbnail

Less “let’s go viral” and more “let’s build community”

Communications Conversations

Last week, Hootsuite’s Ryan Holmes wrote an outstanding piece about how the rules of social media marketing have changed. While Holmes talked about how we’re in the midst of transitioning to a post-social-media landscape, I envision another stark trend: The comeback of community. First, go back to 2010.

Viral 98
article thumbnail

Creating Successful Personal Care Brand Marketing Campaigns

5W PR

The entire effort resulted in a campaign that went viral all over the globe, titled “Mad Your Man Could Smell Like”. The ad was launched before the Super Bowl in 2010, right around the time that other personal care brands such as Dove were also debuting their own ads.

Brand 88
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Compels People to Share Your Content?

Waxing UnLyrical

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” His findings are pretty illuminating. Why we share.

Viral 102
article thumbnail

I Love My HA Jamz

The Hoffman Agency

HA-WA Account Executive Kiana Cacchione explains how the I Love My Ducks YouTube video changed the trajectory of her life: The year was 2010 and my Abercrombie and Fitch-wearing 8th grade self was absolutely thriving. I can’t remember how I found this video exactly; however I’m forever grateful that I did.

YouTube 36
article thumbnail

Lessons From a Very Public Break-Up

Waxing UnLyrical

After hearing NAB’s Hillan Klein and Kate Thompson share insights about the Break-Up at Social Media Club Melbourne , I wanted to ask Hillan a few more questions about this campaign. Hillan, how did NAB as a large-scale bank first become involved in the social media space? How valuable was that time spent listening?

article thumbnail

Driving Social Media Growth In A Content Saturated Market

Konnect Agency

Since the company’s inception in 2010, user activity has increased by 1,400% with a heavily active user base of 500 million daily users in 2019. Social media offers brands the opportunity to differentiate themselves from their competitors, drive brand awareness and stimulate consumer engagement. What fuels social media growth?

article thumbnail

More About Customers – Love On ‘Em, Talk To ‘Em

PR Fuel

Thanks to social media, companies are engaging with their customers on a deeper level than ever before. The viral marketing plan backfired when people started making videos criticizing the SUV’s awful gas mileage and its harmful impact on the environment. In 2010, Gap rolled out a new logo as part of a rebranding effort.

Survey 45