Sword and the Script

APRIL 2, 2024

It grew eventually into a tech-based email list that was free for users with an advertising model. Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He He just crushed us,” the CMO said with a wry grin.

Reddit 176

Reddit Software B2B Technology 176

Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” His findings are pretty illuminating. Why we share.

Viral 102

Viral Advertising Advertising Study 102

Waxing UnLyrical

OCTOBER 17, 2011

We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. While the viral nature of social media influenced the success of the Break Up, it was the campaign’s cross-channel approach that ensured it. How valuable was that time spent listening?

Publicity 87

Publicity Banking YouTube Social Media 87

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year. The kids are all right – and I’m betting they’re not done yet. Nike scores with Kaepernick.

Fashion 255

Fashion Reputation Social Media Brand 255

Konnect Agency

OCTOBER 18, 2019

Since the company’s inception in 2010, user activity has increased by 1,400% with a heavily active user base of 500 million daily users in 2019. Value” here is defined as content that drives engagement, virality and follows, ultimately leading to a substantial return on investment. Take Instagram for example. Investment.

Social Media 56

Social Media Marketing Media Trade Shows 56

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). False Advertising Advertising exists to sell products and services.

Ethics 52

Ethics Communications Print Television 52