The Best Business Storytelling Posts from 2014 (Part II)
Ishmael's Corner
DECEMBER 2, 2014
Why PR Should Lead the Charge for Organic Search : The experiment we conducted around the Toyota recall in 2010 to see if it was possible to land on page 1 of the SERP forever changed the trajectory of the Agency. As communicators increasingly spearhead owned media properties, they need to come up the curve in visual storytelling.
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