Ishmael's Corner

MAY 31, 2020

The Art Of Storytelling In Business Communications And Public Relations. After beating the SEO drum since 2010, it baffles us that the PR industry hasn’t embraced this discipline. Techniques For Effective Business Communications. Before jumping into the experiment, a few words on the big picture. Google used the Hummingbird.more.

SEO 152

SEO Corporate Blogging Storytelling 152

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81

Survey Corporate Communications Financial 81

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. And that opportunity comes in the form of storytelling, diplomacy and truth, he said. Storytelling. “In The art of the lie extends far beyond politics, he said.

Conference 113

Conference Communications Storytelling Social Media 113

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Part of the founders’ strategy was to publish business book s under the company’s name, culminating in co-founder Jason Fried’s 2010 best seller ReWork. The small B2B software provider Basecamp set out to be different from the moment is began in 1999. Do some (real) good. Isn’t that what all companies strive for?

Brand 196

Brand Branding Reddit B2B 196

PRSay

JANUARY 9, 2020

At the risk of sounding old, 2010 seemed like just yesterday. And if you’re looking for avenues to explore in this arena, might we recommend building out messaging around sustainability, corporate citizenship and community relations. Yet, in reflection, so much has changed.

Trends 167

Trends Nonprofit Consumer Newspapers 167

5W PR

NOVEMBER 23, 2021

Since it was founded back in 2010, Instagram has emerged as one of the most popular social media platforms for both consumers and brands. Invest in good visual storytelling techniques and quality production. One of the most successful approaches is storytelling. Engagement Stats. Instagram vs. Snapchat.

Instagram 158

Instagram Publicity How To Social Media 158

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

There was no apparent hesitation, no poll-tested apologies, no mealy-mouthed mea culpa, just a corporate statement that was pitch-perfect. It wasn’t a PR campaign, but the rescue of 12 young soccer players and their coach from a cave in northern Thailand tops my list of inspiring 2018 events that offered real-life storytelling lessons.

Fashion 255

Fashion Reputation Social Media Brand 255