article thumbnail

A New Era for Measuring Communications Campaigns

PRSay

We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. True behavior change doesn’t happen overnight,” Grant said.

article thumbnail

11 Steps For Crisis Management

Prohibition

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. This is where crisis management comes in. What is Crisis Management?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. This latest move may make financial sense, but it’s the second serious crisis communications distraction for the company in Europe. Measurement templates. In other words, the ads were often informative or entertaining – and that’s why it worked.

Reddit 176
article thumbnail

Using Twitter to monitor and measure public health and wellbeing

Stephen Waddington

A study of floods in Australia from March 2010 to February 2011 identified how public health information is shared in a crisis. There’s strong analysis to suggest that Twitter data can be used to predict the outbreak and spread of disease. An analysis of Ebola related tweets in 2014 shows that its spread could have been predicted.

Twitter 68
article thumbnail

Reflexivity Memo on PR practice from craft skills to education. A case of ‘plus ça change, plus c’est la même chose’.

PR Conversations

Looking back the time was an optimistic period for public relations – despite (or perhaps because of) the developing global financial crisis. After all, publics were enabled to act as equals and amplify crisis situations. This formed a complete institutionalised and pragmatic ‘vicious circle’ of practice.

article thumbnail

Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

How will that be measured? Value comes from more coverage and measurable results. About half of all PR pros say sourcing more coverage (49%) and producing measurable results (49%) are ways they can increase value within their organization.”. More PR pros at brands focus on crisis management (42%) vs. agencies (36%).

Survey 81
article thumbnail

An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

Crisis management: When an organization faces a crisis, PR practitioners may work to minimize the damage to the organization’s reputation by managing the flow of information and communicating with the public. How is public relations measured? You can find the survey answers from 483 communicators here: PR measurement.