article thumbnail

What’s Trending for 2023?

PRSay

We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. More companies are doubling down on environmental, social and governance (ESG) efforts. As more companies realize the benefit of DEI in hiring and work groups, so should your agency.

Trends 126
article thumbnail

How long before brands completely abandon Twitter?

Communications Conversations

Brands have long (well, as least for the last 7-8 years) relied on Twitter as a customer service tool and a brand management tool. And, in spots, it’s worked for some companies. I realize this doesn’t mean ALL companies are ignoring customer feedback on Twitter. And I mean ANY. I think so.

Twitter 60
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Want Social Media Evangelizers? Be Social

Waxing UnLyrical

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. Who’s in customer service? I’m not a customer service “professional.&# Social media is a great way to start doing this.

article thumbnail

Turning Insights into Impact – Cision releases Cision Communications Cloud™ Updates

Beyond PR

Written by Jason Edelboim, President of Cision Americas, where he oversees sales, customer service and operations for the U.S., He is responsible for developing and executing the company’s go-to-market strategy to drive revenue growth and profitability. Canada and Latin America, as well as Cision’s Global Product organization.

article thumbnail

How to Boost PR Campaigns With Social Data

Beyond PR

And while companies have often focused on customer support or general engagement with consumers as the primary use case for the social channel, the PR professionals have been under-served in terms of knowing which journalists and influencers on social channels matter the most to their campaigns. . About Jason Edelboim.

Data 70
article thumbnail

Delta Troop Fail - Consider the Bigger, Less Popular, Business Picture

Bad Pitch Blog

My experience involved one soldier, in 2009 I think. Take the heat for playing by the rules and not empowering employees to lose $2,800 in revenue on behalf of the company or make a poor business decision to avoid the ill-informed public outcry. - Zappos chose to focus almost solely on customer service as its social media platform.

article thumbnail

Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Some of the best sources for finding keywords and phrases are the people who interact with your customers on a daily basis.

Blogging 111