Cision

MARCH 29, 2016

Kim Spear, director at Newgate Communications, has helped her clients build brands in China and also worked with sponsors during the 2008 Beijing Olympics. In this interview, she discusses what it’s like to work in PR in Asia, what it takes to build a successful brand and how to stay on top of an ever-evolving industry.

Local 120

Local Newspapers Retail Sports 120

Shift Communications

MARCH 3, 2016

The onstage marriage proposal at the Frank Warren keynote at SXSW 2008: SHIFT: With all of the content and media that is generated coming out of Interactive, how does your team manage all the media requests that come in now that the conference has grown so large? Julie Frey. Account Manager. Sara Lasseter. Senior Account Executive.

Interviews 60

Interviews Conference Creativity Community 60

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

Interviews 28

Interviews SEO Banking Radio 28

PRSay

JULY 6, 2022

So many of the best and brightest journalists, executives, diplomats and PR folk descended on Beijing as part of the buildup to the Beijing 2008 Olympics. I also serve on your Global Affairs Task Force, which is made up of very switched-on leaders from corporate, agency, nonprofit and academia.

Communications 94

Communications Internal International Travel 94

Communications Conversations

DECEMBER 13, 2019

I mean, I started this blog in 2008 and I got sideways looks. Ryan posted interviews with key PR leaders. Ryan posted interviews with key PR leaders. He posted an agency list that up until just recently, I was still referencing. He posted agency and corporate PR news. Ryan was truly a pioneer in the blogging arena.

Blogging 78

Blogging Agency Community Local 78

Cision

MAY 4, 2016

In this interview, Rich shares the similarities between journalists and communication professionals, the steps to developing a successful media strategy and how to build strong relationships with journalists. It will include reputation management, crisis management, brand enhancement and media relations. They must be truthful and factual.

Newspapers 120

Newspapers Journalism Pitching Report 120

Cision

JANUARY 20, 2016

My role was public relations, so I managed all the media that attended the mountain, came to the mountain to do stories and set them up with interviews and provided them specific data. Then I got into the public relations agency world and went from Mullen to Cone, which is another Boston firm, and then went to MSL and now I’m here at Binder.

Corporate 120

Corporate Journalism Nonprofit Strategy 120

Shift Communications

NOVEMBER 10, 2015

Use analogies that everyone can understand.Consider the 2008 Macbook Air launch (remember Steve Jobs putting the Air into an envelope?). They try to diligently answer questions and silently pray the (painful) interview will quickly end. This is a big mistake for startups who hope to get a second interview with this reporter.

Product Launch 60

Product Launch Interviews Engineering Technology 60

Shift Communications

NOVEMBER 10, 2015

Use analogies that everyone can understand.Consider the 2008 Macbook Air launch (remember Steve Jobs putting the Air into an envelope?). They try to diligently answer questions and silently pray the (painful) interview will quickly end. This is a big mistake for startups who hope to get a second interview with this reporter.

Product Launch 60

Product Launch Interviews Engineering Technology 60

Shift Communications

NOVEMBER 10, 2015

Use analogies that everyone can understand.Consider the 2008 Macbook Air launch (remember Steve Jobs putting the Air into an envelope?). They try to diligently answer questions and silently pray the (painful) interview will quickly end. This is a big mistake for startups who hope to get a second interview with this reporter.

Product Launch 60

Product Launch Interviews Engineering Technology 60

MaccaPR

DECEMBER 1, 2015

Why should it matter to a chief marketing officer that her advertising and public relations agency teams are all white, blonde and marinated in the same suburban, upper middle class culture? But when the agency showed the same TV spot to black women, they felt the kids’ behavior in the spot was rude and obnoxious.

Marketing 48

Marketing Advertising Advertising Agency 48

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

PR Conversations

APRIL 24, 2018

José Manuel Velasco is an executive coach and communication consultant, a member of the advisory board of the Latino American leading PR agency Llorente & Cuenca (and is its coaching practice lead), and serves as senior advisor of Thinking Heads. Language creates reality, so really all we can manage are our conversations.

Journalism 79

Journalism Ethics Film Construction 79

PR Conversations

MAY 24, 2016

These two women remained in the occupation, demonstrating personal career agency in stepping away from the gendered notions that women should focus on female issues. These two women remained in the occupation, demonstrating personal career agency in stepping away from the gendered notions that women should focus on female issues.

Publicity 41

Publicity Agency Study Mobile 41

Norton's Notes

OCTOBER 17, 2014

If you read my blog regularly you will know that I do like to share any blogger lists we have created in my PR Agency Prohibition , because they do take time to create, and I believe it helps other to save time to find the best writers. Author of “500 beers” and British Guild of Beer writers’ writer of the year in 2008.

Blogging 77

Blogging YouTube Writing Fashion 77

PR Job Coach

NOVEMBER 26, 2020

From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around. It is time to move away from assumptions and explore outside of the norm communicating openly and effectively to get through to the person on the other side of the interview table.

Corporate 274

Corporate Leadership Advertising Advertising 274

Communications Conversations

SEPTEMBER 9, 2014

It’s your first corporate job after years on the agency side. I consider myself so lucky to have started my career at PR agencies in New York that were founded and staffed by some of the most influential women I’ll ever meet. I’m newish to the corporate world, but I do believe that agency experience does everybody good.

Energy 128

Energy Corporate Agency Insurance 128

Sword and the Script

MAY 5, 2016

This PR agency will focus on the business-to-business (B2B) marketplace and provide professional services in public relations, content marketing and social media. But it’s highly competitive and it’s gotten tighter every year since the financial crisis of 2008. To existing PR agency owners. market alone. I’m all ears.

Blogging 60

Blogging Content Marketing B2B Social Media 60

ZudePR

MAY 31, 2015

Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. “When I first started blogging in 2008, it was to document my own journey through a changing media landscape, knowing PR needed a new approach. I don’t think I draw a line.”

Communications 81

Communications How To Blogging Content Marketing 81

PRSay

JANUARY 4, 2021

Rubenstein, an iconic figure who founded the New York-based PR agency that bears his name in 1954, died on Dec. Two high-profile events in 2008 illustrated Rubenstein’s influence and media savvy. Through nearly seven decades of work, his clients have represented a who’s who of civic, business and cultural life.

Newspapers 94

Newspapers Ethics Conference Agency 94

PRSay

SEPTEMBER 12, 2016

Aedhmar, you certainly have earned the Distinguished Service Award and, as we both are agency citizens, I am particularly pleased to share the podium with you this evening. At Ketchum — and in many of the other great agencies — this commitment is at our core. Anniversaries. They are exciting times, amazing times. This is our time.

Leadership 0

Leadership Agency Education Communications 0