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The top 10 most-read blog posts on Sword and the Script in 2023

Sword and the Script

The content readers viewed the most were largely about the topics of generative AI in PR and marketing – with a touch of Twitter and a sprinkle of marketing budgets In 2008 I came home from a long deployment to find the PR and marketing world had changed. An “Interview” with ChatGPT: What is Public Relations? Blogs were raging.

Blogging 115
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Dawn of the Intelligently Automated Agency

PR 20/20

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. Are you ready?

Agency 84
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How Can Financial Services Organizations Use Social Media?

wiredPRworks

Listen in as Barbara Rozgonyi interviews Chris McGuire about what’s working for his company’s financial services clients. Financial Services Organizations Social Media Interview Key Points. Before joining McGuffin, Chris launched a digital promotion agency, Slant Marketing, and grew it to more than 25 people.

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SHIFTxSW: Interview with Hugh Forrest, Director of SXSW Interactive

Shift Communications

The onstage marriage proposal at the Frank Warren keynote at SXSW 2008: SHIFT: With all of the content and media that is generated coming out of Interactive, how does your team manage all the media requests that come in now that the conference has grown so large? Julie Frey. Account Manager. Sara Lasseter. Senior Account Executive.

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PR Interviews: Michael White Lansons

Norton's Notes

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

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3 Ways to Screw up Your Product Launch

Shift Communications

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Even technology products should communicate their value in simple, understandable ways. They try to diligently answer questions and silently pray the (painful) interview will quickly end. But does it work?

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3 Ways to Screw up Your Product Launch

Shift Communications

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Even technology products should communicate their value in simple, understandable ways. They try to diligently answer questions and silently pray the (painful) interview will quickly end. But does it work?