Onclusive
MAY 4, 2020
Marketing strategies are being altered and advertising budgets are being slashed. Managing your company’s reputation through a global crisis is different and harder than it was during the financial crisis of 2008. Here are two practical examples of using real-time data to react and pivot to media trends.
PRSay
AUGUST 11, 2021
Having the ability to calculate the equivalent advertising value of stories arranged through media relations allows PR pros to prove their worth to organizational decision-makers. These media placements also provide a third-party endorsement for an organization’s message — something that owned media does not achieve.
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wiredPRworks
APRIL 20, 2022
Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. In 2022, David is back with the eighth edition, which extends the new rules to reach the top trends in marketing and PR including AI, podcasting, and social audio.
Sword and the Script
APRIL 2, 2024
The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. It grew eventually into a tech-based email list that was free for users with an advertising model. The change will take effect on April 2, 2024. Small text ads – written by Shankman – were included at the top of every email.
Sword and the Script
APRIL 2, 2019
The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, what does this in-housing trend mean for PR agencies? Even as this in-housing trend took hold, law firms amazingly continued to raise their rates year after year.
Shift Communications
OCTOBER 2, 2014
The 2008 recession hit toward the end of the year, quickly strangling marketing budgets everywhere. By the end of the following year, my creative colleagues who had been laid off by advertising and digital agencies were surprised to find an uptick of openings in PR. Oddly, it’s a progressive spirit that feels a lot like 2008.
wiredPRworks
APRIL 13, 2022
McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales. Chris and Barbara met via AMA Chicago when Barbara moderated the Social Media 2022 trends panel at Morningstar. Connect with Chris McGuire on LinkedIn.
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