2008 Advertising Creativity Trends 
Shift Communications
OCTOBER 2, 2014
I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties. I had always considered PR people to be incredibly smart, aggressive and socially savvy, yet I still wondered if it was really a launchpad for great creative.
wiredPRworks
APRIL 20, 2022
Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Future trends in marketing and PR. What We Talked About on Growing Social New.
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wiredPRworks
APRIL 13, 2022
Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! About Chris McGuire, Director Of Client Growth and Engagement at McGuffin Creative Group, and President-Elect of AMA Chicago. Learn more about McGuffin Creative Group. Connect with Chris McGuire on LinkedIn.
Sword and the Script
APRIL 2, 2019
The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, what does this in-housing trend mean for PR agencies? Even as this in-housing trend took hold, law firms amazingly continued to raise their rates year after year.
Shift Communications
SEPTEMBER 13, 2017
However, since the financial crash of 2008 and the coinciding rise of AWS, iPhones, and frictionless services, non-banks are finding creative ways to fill financial needs for both consumers and businesses across the country in a phenomenon known as shadow banking. Consider in-app advertising to fintech/finserv related sites.
Sword and the Script
DECEMBER 30, 2017
What we made, on a platform called Moveable Type in 2008, was a pretty good start, but there was also a lot of red-tape. 6) 4 Big Media Trends that have Upended PR and Marketing. Similarly, digital trends have forced marketing and PR to change how they do things. A half year later my employer was acquired. Let me know!
Sword and the Script
FEBRUARY 16, 2019
I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.
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