Sword and the Script

MAY 21, 2019

She left Disney in 2008 to focus on her kids, and when she returned a few years later, her old line of worked dried up with digital formats. My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com.

B2B 79

B2B Social Media Company Marketing 79

Sword and the Script

FEBRUARY 16, 2019

While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ). The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”.

Creativity 76

Creativity Study Survey Advertising 76

Mindful Marketing

JUNE 5, 2021

In 2008, the company launched “ Häagen-Dazs loves HB ” (honey bees), a campaign focused on fighting Colony Collapse Disorder, a serious problem responsible for the decline in the global bee population. It even created a social justice-inspired ice cream called Justice ReMix’d.

Consumer 65

Consumer Retail Community Company 65

Solo PR Pro

MAY 8, 2018

In 2008, we shared that Solo PR Pros can be involved in: Business consulting. Community relations. Corporate communications. Direct advertising. Integrated Marketing Communications (IMC). Internal communications. What has remained the same is the camaraderie and support of the Solo PR Pro community.

Public Affairs 40

Public Affairs Internal International Community 40

Mark My Words

FEBRUARY 15, 2021

Jay-Z’s company, which started out in 2008 as a boutique music agency, provides what it calls ‘career specialist management’. They are connected to the communities their artists speak to around the world. Jay-Z founded Roc Nation in 2008 as a boutique label and artist representation company.

Sports 60

Sports Government Agency Pitching 60

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

MaccaPR

DECEMBER 1, 2015

Why should it matter to a chief marketing officer that her advertising and public relations agency teams are all white, blonde and marinated in the same suburban, upper middle class culture? But our advertising and PR community in the Twin Cities is a long way off from that goal: Only 6.3 Should we care that barely 4.5

Marketing 48

Marketing Advertising Advertising Agency 48

Doctor Spin

APRIL 17, 2023

Offer pro bono services to a non-profit organisation in your community. Host a community cleanup event or volunteer day with employees and customers. Please support my blog by sharing it with other PR- and communication professionals. David should leverage the surprise element and not advertise his advantage beforehand.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” Who do you see advertising on those pages?

Agency 92

Agency Trends Marketing Survey 92

PR Conversations

OCTOBER 27, 2023

NOTE: Originally published on October 15, 2008. For example, the Brookhaven National Laboratory , on Long Island in New York, found that community groups disagreed with each other about whether the laboratory should restart a nuclear reactor after it leaked radioactive waste into the ground water.

Reputation 52

Reputation Social Media Internal International 52

Sword and the Script

FEBRUARY 20, 2018

It’s equal parts learning, networking, sharing and giving back to the community. As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint.

Technology 61

Technology Marketing Retail Interviews 61

Bad Pitch Blog

DECEMBER 19, 2007

As of this post, Ragan Communications is advertising on the Bad Pitch blog. Our new platonic relationship with Ragan means more Bad Pitch Blog for you in 2008. Head to Las Vegas from March 5 through 7 for the 2008 Social Media for Communicators Conference. Change is upon us. But first, let’s review.

Pitching 40

Pitching Blogging Conference Social Media 40

Bad Pitch Blog

DECEMBER 21, 2008

I read Jack Myers’ widely-discussed report where the “forecasting guru” believes PR will “buck the advertising depression" destroying marketing businesses through 2010. Here’s to 2009, when all members of community really care. I have to stop him and say nice try. Yes, Virginia, that includes clients. What’s a risk these days?

Study 41

Study System Advertising Advertising 41

Norton's Notes

JULY 29, 2015

Sadly, investment in advertising won’t help combat this, only PR. Organisations have influence over online conversations but only if they invest their money in the right places; invest in community. The growth in technology is changing stakeholder behaviours, which means the way we communicate must evolve over time.

Interviews 28

Interviews SEO Banking Radio 28

ZudePR

MAY 31, 2015

Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. . “When I first started blogging in 2008, it was to document my own journey through a changing media landscape, knowing PR needed a new approach. “I share to be part of a community. New Media New Tools New Audiences.

Communications 81

Communications How To Blogging Content Marketing 81

HMA Public Relations

DECEMBER 29, 2017

If you look at the cost per…At least…Well, I’m looking at it from the e-commerce advertising standpoint which isn’t necessarily their end consumer. Join us in the eCommerceFuel private community. But that monopoly allows Facebook and Google, given a duopoly kind of, to really jack up their prices. Bill : Yep.

Retail 49

Retail Facebook Real Estate Google 49

Waxing UnLyrical

JULY 18, 2011

I took up my post in the UK in February 2008. What do you think are the biggest challenges facing the digital communications space globally at present? MM: I have two: Demonstrating value of investments and how digital communications can deliver for the business, directly on the bottom line. Mainland Europe is extremely varied.

Creativity 74

Creativity Local Comparison Groups 74