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The Magical PR Strategy Question

Doctor Spin

This blog post targets the importance of the central question in guiding successful PR strategies, highlighting the need for clear differentiation and a focused approach to gain that necessary edge. Source: Journal of Brand Management 2 Nandan, S. Journal of Brand Management, 12, 264–278. Source: Strategic Change 1 Connor, T.

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The Halo Effect: Why Attractiveness Matters in PR

Doctor Spin

Source: Journal of Personality and Social Psychology 1 Nisbett, R., & Wilson, T. Journal of Personality and Social Psychology , 35, … Continue reading The Halo Effect and Spokesperson Selection For PR professionals , recognising the Halo Effect opens up a realm of opportunities. Examining the ‘Halo Effect’ in lotto games.

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What Are the New Rules of Marketing and PR?

wiredPRworks

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Released in 2007, The New Rules of Marketing and PR landed six months on the BusinessWeek bestseller list. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006.

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Meet the Media: Philip Nussel, Web Editor at Automotive News

Bianchi Biz Blog

I have supervised the Automotive News collegiate internship program since 2007. And several of our success stories now compete against us at world-class news organizations such as The Wall Street Journal and Bloomberg News, among others. As I tell my young reporters and interns, “conflict is the currency of good journalism.”.

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Meet the Media: Craig Cole, Road Test Editor at Roadshow by CNET

Bianchi Biz Blog

How long have you been in journalism and how did you get started? I’ve been a full-time automotive journalist my entire professional career, ever since I graduated college waaay back in 2007. Anyone can reword a press release, but it takes skill and effort to craft a story that really grabs the reader.

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An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC

Critical Mention

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. The other unexpected surprise along the way was being asked to guest blog.

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Meet the Media: Erica Schueller, Editorial Director, Commercial Vehicle Group at Endeavor Business Media

Bianchi Biz Blog

I created a blog, In the Driver’s Seat, to document my entire experience ( [link] – scroll to the bottom for the beginning of the series). Since starting that blog, it has evolved into a platform providing readers perspective of real-world experience behind the wheel at other industry events.

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