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Pioneer John Harold Johnson (1918–2005)

Institute for Public Relations

IPR is featuring research and some of the many Black pioneers who have had an impact on the field of public relations in celebration of Black History Month. While he attended the University of Chicago, Johnson worked part-time at Supreme Life Insurance … Continue reading Pioneer John Harold Johnson (1918–2005) →

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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Needless to say, a lot has changed in public relations since 1967. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals.

Handbook 190
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PR must grow up and appreciate the value of qualifications, learning and research

Stephen Waddington

A personal commitment as CIPR Past President in 2015 has led to the publication of the fifth edition of Exploring Public Relations and Management Communication. There’s a series of perennial issues in public relations. But public relations is seemingly the profession that never learns.

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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.

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Trust Me, PR is dead – long live public relations

Stuart Bruce

That said there is much to take about public relations from the book, not least Robert’s definitions of the five major threats facing public relations: data and insights; outcomes, not outputs; networks, not hierarchies; scale; talent. Can you remember who Time magazine’s person of the year was in 2005? I disagree.

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The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

The former one-way flow of warnings, information and updates from emergency management to the affected public has become, not just a two-way system, but one of many partners, sources and systems. And, can they accomplish their many tasks in real time or rapidly enough to protect the public from harm? Now we leave it to you.

Education 270
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Get Your Message Across Loud and Clear: How to Train a Spokesperson

Doctor Spin

I’ve been training spokespersons and pitching their stories since 2005. Many fantastic public figures have certain trademarks that allow them to stand out. I know of an excellent Swedish economics professor who often makes public appearances in his t-shirts, his long black hair and black-painted fingernails.