PR 20/20

JANUARY 23, 2023

Y our website is your most important marketing and sales asset. A website is your digital front door to building credibility, attracting potential customers, and generating revenue. Unsure if your website fits into one of these categories? Then keep reading for five signs that it’s time to update your site.

Mobile 72

Mobile Case Study Google SEO 72

Cision

JULY 22, 2016

From media impressions to key message placement, there are a number of ways to measure success of PR campaigns depending on your overall objectives. By now, you’ve probably heard how Google Analytics can help PR and marketing professionals expand their reporting capabilities, telling a much more holistic story about target audiences.

Analytics 120

Analytics Google Measurement SEO 120

The Resolution Blog

MAY 24, 2017

Gold for Most Effective B2B PR campaign for Bright HR and Silver for Most Effective Consumer PR campaign for Silentnight Tell us a bit more about one of the campaigns, what was the objective? Congratulations! You just won two global AMEC awards for effective campaigns — what were they? 20% of coverage to contain a quality backlink.

Measurement 136

Measurement B2B Google Financial 136

The Resolution Blog

JANUARY 8, 2018

She always explains clearly how to demonstrate organisational impact from your PR work. Check out this interview to begin to improve your measurement today. The content you should be creating 2018 plans are underway and creatives are about to be brought to life. The 20 most engaging types of content.

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

APRIL 6, 2021

million of revenues, improving on 2019’s $10.2 That is when one site links to your site – and doesn’t mention your brand by name. Meltwater said it agreed to acquire Linkfluence, a French company with software that uses artificial intelligence to mine social media for consumer insights. SEMrush goes IPO.

Media 105

Media SEO Analytics Analysis 105

PR Fuel

MARCH 8, 2022

Over 80% of marketers are actively investing in content marketing. In fact, 60% say content can help generate leads and demand. Content creation is the most outsourced content marketing activity among marketers, too. Creating and distributing your own press releases can feel stressful and time-consuming.

How To 52

How To SEO Engineering System 52

Cision

AUGUST 22, 2016

One of the biggest developments for content marketing may have been hidden in plain sight for the last year. While initially positioned as a feature for news, Google announced (somewhat predictably) that AMP will be displayed in general search results as well. Spoiler alert: AMP is all about speeding up your mobile pages.

Mobile 96

Mobile SEO Web Google 96

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). So too has the improved capacity to update podcast subscriptions over wi-fi — and without the hassle of syncing a mobile device with desktop software.

Tools 60

Tools Pinterest Marketing Media 60

PR 20/20

JUNE 9, 2020

In 2016, we launched the Marketing AI Institute : a content hub that explores the current and future potential of AI, machine learning, deep learning, and cognitive computing to transform marketing. We kicked off by developing an audit of the current site to benchmark performance and better understand what wasn’t working (and what was).

Web 60

Web Internal International Storytelling 60

Sword and the Script

MAY 23, 2017

While there are some new PR technologies emerging that are beginning to look at link data, it’s pretty hard to match what the SEO vendors have been improving for years. While I tend to be fairly technical for a PR pro, I found the interface to be intuitive and easy to use and think most of those in PR would as well.

SEO 64

SEO Tools Engineering Web 64

Sword and the Script

FEBRUARY 14, 2017

The second measure was largely a manual effort: going back through the deals closed at the end of the year and identifying which ones had downloaded gated for content featured on the blog. Can people find your content? How well does your content move? More importantly, the sales were not immediate.

B2B 67

B2B Measurement Blogging Community 67

Sword and the Script

MAY 14, 2019

He took me through a deck explaining the company’s philosophy and approach to PR monitoring and analytics, along with a product demonstration. Mr. O’Neal says that works out to about twice as much content swept up by LexisNexis and the Onclusive index is larger than Google News. Could Google build an index like this?

Case Study 116

Case Study Software Data Web 116

Mindful Marketing

JANUARY 12, 2017

In my last two jobs – one agency and one in house – I’ve used SeeDepth to monitor and measure results. This feature further streamlines a PR team’s pitching activity by assigning focused objectives to each target publication on a media list, and contributes more effectively to digital content priorities.

Measurement 60

Measurement Analytics Agency Data 60

PeakMetrics Insights

MARCH 13, 2019

Numerous digital tools exist to help, and your nonprofit may find that it can save time and money adopting them. Here are twenty digital tools all nonprofits should be using. Google Analytics. What do they do on the site when they get there? What do they do on the site when they get there? Google Trends.

Nonprofit 40

Nonprofit Tools Strategy Google 40

Communications Conversations

APRIL 13, 2017

Tell us a little about your role as associate director-digital strategy and innovation with the American Academy of Neurology. I lead the Digital Team at the American Academy of Neurology (AAN), which includes content strategy and development. Truth be told, I don’t know Leah Johnson all that well. How can I tell?

Case Study 113

Case Study Study Analytics Meeting 113

Journalistics

JANUARY 3, 2016

I’m a firm believer in using historical performance data to guide or inform strategy development (more on that topic in a future post). For the quantitative input – because numbers don’t lie – I did a thorough review of our Google Analytics data going back to 2009 when we launched.

Blogging 64

Blogging Analytics Google Writing 64

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. So, the best way to generate links is to use white hat tactics to build links naturally. Pricing: $99/mo for Lite version 2.

Tools 71

Tools SEO Analysis Google 71

MaccaPR

APRIL 2, 2015

Every piece of your content needs a visual. Without a doubt, the top trend I heard reiterated time and time again at SMMW15 was that every piece of content your brand or company generates needs some sort of visual. Your brands'' consumers are no different. This includes all social posts and blog posts.

Social Media 48

Social Media Pinterest Marketing Media 48

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. So, the best way to generate links is to use white hat tactics to build links naturally. Pricing: $99/mo for Lite version 2.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. So, the best way to generate links is to use white hat tactics to build links naturally. Pricing: $99/mo for Lite version 2.

Tools 62

Tools SEO Analysis Google 62

Sword and the Script

DECEMBER 26, 2023

First, I wrote all the subheads, as I always do, so if the subhead falls short of your expectations – I own that. While the playbook for customer marketing is similar to demand-gen, teams will need to create new content and touchpoints focused on the post-sale customer journey.” ~ Cori Webb , Marketing Director, ChurnZero 3.

Writing 190

Writing Communications Marketing B2B 190

Journalistics

JANUARY 3, 2016

I’m a firm believer in using historical performance data to guide or inform strategy development (more on that topic in a future post). For the quantitative input – because numbers don’t lie – I did a thorough review of our Google Analytics data going back to 2009 when we launched.

Blogging 40

Blogging Analytics Google Writing 40

The Proactive Report

NOVEMBER 14, 2022

A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. The Conference Board predicts a 96 percent likelihood of a recession in the US within the next 12 months, based on their probability model. Story-driven Content Visualization. You now have the data.

Digital PR 264

Digital PR Marketing Infographics Video 264

Contently - Strategy

OCTOBER 15, 2020

Great content has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. In our brand new report, we set out to highlight tactics that could help your brand thrive. On Google, there are 260 million search results for “b2b technology.”

B2B 130

B2B Trends Video Course 130

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. In our brand new report, we set out to highlight tactics that could help your brand thrive. On Google, there are 260 million search results for “b2b technology.”

B2B 57

B2B Content Marketing Trends Marketing 57

PR 20/20

DECEMBER 10, 2019

Based on our own analytic data, the vast majority of you reading this are marketers, sales pros, service professionals, and business executives. I’d venture a bet that most of us did not get into our respective careers because of our love for statistics and math. All of us have struggled to get through reports. Define your KPIs.

Report 52

Report How To Marketing Analytics 52

Sword and the Script

MARCH 15, 2022

The company does not field its own web crawler, so it gets all its content through partnerships. Several vendors do the same and they all make UX improvements to how the data is displayed in their platforms. In the words of Truescope CEO John Croll , this leads to “ a pretty average customer experience.” Background on Truescope.

Tools 157

Tools Media Software Analysis 157

PR 20/20

JULY 9, 2020

How often do you create content? Whether publishing daily, weekly, or monthly, odds are you’re looking for ways to improve content efforts if you’re reading this. I recently completed HubSpot’s Content Marketing Certification , which talked about how marketers can efficiently create content. Using technology.

Google 90

Google SEO Trends Content Marketing 90

Prohibition

NOVEMBER 5, 2021

The idea behind social media for business is to engage with your audience and use social media platforms to build relationships and gain customers. The idea behind social media for business is to engage with your audience and use social media platforms to build relationships and gain customers. Social Media.

Social Media 62

Social Media Media Advertising Advertising 62

PR Fuel

NOVEMBER 2, 2021

How much more revenue could your business generate from the exposure to millions of potential customers? Well, if your business produces regular newsworthy content, you could profit from this information, reaching a wider audience. Make sure that they align with the needs of your business. Boost Search Visibility.

Writing 52

Writing System Automotive SEO 52

Sword and the Script

AUGUST 5, 2014

Today, there are enough analytical tools today to avoid wasting half of the marketing spend. In the book Epic Content Marketing , author Joe Pulizzi offers four broad categories for evaluation: Consumption, shares, leads and sales. I have always used Google Analytics (GA), though there are other tools that function in the same manner.

Measurement 118

Measurement Analytics Tools SEO 118

Buzzstream

MARCH 13, 2024

As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Enter digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. Your blog is just not working and you’re wondering why. Still reading?

Communications 81

Communications How To Blogging Content Marketing 81

ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Optimize Your Profile. Fill out your address and contact details.

Social Media 149

Social Media Marketing Media Facebook 149

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. A good number of predictions struck me as highly probable in 2019.

Social Media 90

Social Media Marketing Media Creativity 90