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United Airlines, What Were You Thinking?

Melissa Agnes

When a passenger was physically and brutally dragged from his seat aboard United Airlines’s flight 3411 earlier this week – and when the footage of this scene went viral around the globe – the airline’s crisis response was shameful on multiple levels. The post United Airlines, What Were You Thinking?

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Social media crisis management: How to handle negative feedback and protect your brand

Agility PR Solutions

Think of all your favorite brands like H&M, United Airlines, Burger King, and Starbucks, which have undergone massive social media […] The post Social media crisis management: How to handle negative feedback and protect your brand appeared first on Agility PR Solutions.

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United Flies Into Another PR Storm

ImPRessions - Crenshaw Communications

The public relations team at United had probably just started to breathe easy after the infamous “leggings” crisis when a second PR disaster hit. Late Sunday, a United passenger who refused to voluntarily give up his seat on an overbooked flight was forcibly removed from the plane by police, to the horror of other passengers.

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The Growing Power of the Hispanic Market

PRSay

This tagline from a 1980s TV commercial for a Mexican airline — which encouraged tourists to “shop, shop and shop” in the country — came to my mind recently when I read about Hispanic purchasing power in the United States. According to the University of Georgia’s 2019 “ Multicultural Economy Report ,” the $1.5 In return, U.S.

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How to Stop a Nightmare: Listen to Your Customers

Cision

How many indicators on an airplane do you think it takes for a pilot to go into Emergency mode? That’s why there hasn’t been a major air disaster in the United States in several years. The real cause of the United Airlines incident is an industry-wide problem, the all-too-common practice of overbooking.

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Can PR Take Ownership Of Reputation?

ImPRessions - Crenshaw Communications

Case in point: the 2017 United Airlines fiasco in which a passenger was violently removed from his seat. Even seven months later, some 30% of consumers said they would not fly on United. The airline’s slow response and initially poor crisis management compounded the damage, though its share price did rebound.

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First-Quarter PR Winners And Losers

ImPRessions - Crenshaw Communications

United’s PR debacle has already been reported o n ad nauseum, but it’s valuable to revisit the takeaways for other corporations and business leaders. People Magazine reports that airline staff are querying passengers at check-in on their willingness to be bumped if necessary, which is a move in the right direction.

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