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Long-form content is making a big comeback

Communications Conversations

Snackable content has been the trend for as long as I can remember. So, is long-form content back en vogue? Bottom line: I think the key takeaway here is really this–don’t over-rely on “snackable” content just because it’s been the trend the last 5-8 years. And, brands would be wise to take notice.

Video 140
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Gen Z goes to work: Just 1 in 5 would work for a company that doesn’t share their values

Agility PR Solutions

As Generation Z matures and heads en masse for the workforce, new research from global marketing agency LEWIS, conducted in support of the global HeForShe movement, shows the expectations Gen Z has of companies and CEOs—revealing the importance of values and diversity programs in the workplace, with gender and race being the top priority.

Company 88
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Three Public Relations Mega-Trends in 2017

Shift Communications

Three mega-trends are already on their way and will arrive at our industry’s shores before the year is out. Our goal is public relations professionals can no longer be to simply try to reach everyone through the media en masse. Want to find out what’s trending on Instagram so you can adapt your own Instagram strategy?

Trends 83
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Here’s Why the PR Industry is Failing

Remote PR Jobs

Even worse, however, is the ability these databases offer publicists to create massive media lists and then indiscriminately email journalists on that list en masse. Or as journalists call it, “ PR spam.” Consequently many business reporters get more than 200 emails a day from PR people. What about PR agencies?

Industry 100
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5 social media marketing predictions for 2015 that are flat-out wrong

Communications Conversations

Yes, those 2015 trends/prediction posts are just starting to roll out. Prediction:I’d say a big trend at the moment is the use of video and Linkedin. A big trend is the use of LinkedIn? And, we’ve seen executives use LinkedIn publishing to share company messages/opinions– I blogged about that micro-trend recently.

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Clubhouse by the numbers (and the numbers might surprise you)

Communications Conversations

right now, so if you’re targeting an international audience at all, they’re not there en masse just yet. But, Clubhouse overall, definitely trending younger. Sub-data point worth pointing out: 58% of all users live in the U.S. Just look at the list above.

Reddit 103
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Buying Signals: B2B Marketing Budgets without a Line Item for Trade Shows

Sword and the Script

Published attendee registration fees were waived en masse. Read more: ON24: The trend to virtual events is not reversible via Marketing Land * * * >>> More than a proactive partner: an extension of your team. Exhibitors started being able to buy stage time. Try our services.