Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. Make sure your media contacts easy to find. Make your media contacts easy to find. media@team.com ).

Company 98

Company Survey Pitching Report 98

The Proactive Report

JUNE 18, 2021

When is the best time to do PR? However, there is another part to the sales funnel that most small business owners either don’t understand or ignore – public relations. I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. And we had fun. These are the questions and my answers. What does PR do?

Small Business 213

Small Business Fashion Groups Local 213

Solo PR Pro

OCTOBER 16, 2018

Make a list of competitions your clients could apply for with dates for when they open, entry requirements and when they close,” adds Terri Thornton of Thornton Communications. This is especially true in this era of news breaking every second, where the wrong move on social media could have a dire impact. It All Starts with a Plan.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

PR 20/20

SEPTEMBER 17, 2019

So as we plan for 2020, we take stock of the events we’d like to attend. So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World.

Conference 97

Conference Marketing Case Study Content Marketing 97

Solo PR Pro

NOVEMBER 17, 2020

This is a guest post by Solo PR Pro Premium member Janet Falk. Even solo public relations professionals have partners. Take a fresh look at each one and consider some of these best practices. Enrich your basic contact information and social media links with self-promotional references. Your email signature(s).

Real Estate 80

Real Estate Case Study LinkedIn Social Media 80

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Public relations statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. There is no order of merit, these predictions are listed by the order in which they were received. My own predictions are listed at the very bottom.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Predictions reflect facts, experience, and often a bit of hope for the future. Even pessimistic predictions are hopeful.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Cision

MARCH 13, 2017

Public Relations has always been an important contributor to any company’s branding and marketing efforts. According to the Global Communications Report , the industry is expected to reach $20bn by 2020. Yet, there is a lot of movement in the content distribution market and new trends are replacing traditional PR practices.

SEO 229

SEO Social Media Tools Google 229

Stephen Waddington

MARCH 15, 2021

It started as these things often do as a discussion on social media. Four inspiring speakers led conversations on race, talent, PR dashboards and the dark side of social media. Each of the speakers has kindly responded to the questions that we didn’t cover in the blog post below. Here’s what’s next.

Google 119

Google Data Government Social Media 119

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. What is the purpose of Digital PR?

Digital PR 170

Digital PR Industry Strategy Film 170

Victorious PR

FEBRUARY 22, 2023

My company consistently gets its clients onto top podcasts, into A-List publications, and onto the first page of Google. I started Victorious PR in 2020 and grew it to 7-figures in the first year by WORD OF MOUTH ALONE. I started Victorious PR in 2020 and grew it to 7-figures in the first year by WORD OF MOUTH ALONE.

Publicity 52

Publicity Video Pitching Google 52

Contently - Strategy

JUNE 11, 2020

And according to a recent Weber Shandwick survey of 1,700 adults , 52 percent are concerned today’s health-related information is either false or misleading. Research for this report was compiled in May 2020. Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. Methodology.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

And according to a recent Weber Shandwick survey of 1,700 adults , 52 percent are concerned today’s health-related information is either false or misleading. Research for this report was compiled in May 2020. Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. Methodology.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

NewsWhip

MAY 22, 2020

In a bid to increase the diversity of publishers we are looking at, we are expanding the top publishers lists that we publish beyond just the English-speaking world. German media began to see engagement rise at the beginning of 2020, rising higher than it had been in 2019 on a week-to-week basis. Top German publishers.

Viral 78

Viral Journalism Retail Travel 78

Sword and the Script

DECEMBER 11, 2018

Prediction posts have their critics that often rightly cite hyperbole and nonsense – but this post isn’t one of those by any stretch. There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more.

Social Media 90

Social Media Marketing Media Creativity 90