Polaris

NOVEMBER 29, 2014

Paid tools include InkyBee , GroupHigh and BuzzStream. If your PR agency’s core competencies include blogger outreach, then they should seriously consider subscribing to one of these tools. It’s important they have a process that includes a combination of engagement and SEO metrics. Take time to avoid a viral disaster.

Policies 181

Policies Marketing Viral Pitching 181

Prohibition

JANUARY 31, 2023

As a PR or marketer, you’ve probably come across social listening tools or you might have even delved into the world yourself. Social listening might sound like it’s just a social media tool – but it is much more powerful than that! So, when paired with PR activity, it takes your content to the next level!

How To 62

How To Analysis Comparison B2C 62

Critical Mention

NOVEMBER 26, 2018

According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. With social media’s marketing power increasing exponentially, brands want to create content that will go viral. They improve your SEO rankings.

Marketing 80

Marketing SEO Advertising Advertising 80

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. The team also clearly have lots of fun doing this – and get great results too. What was your most popular video?

Video 153

Video B2B Film Marketing 153

Critical Mention

JULY 18, 2018

Selecting channels and tools, audience selection for targeting and campaign management among other goals for your organization are great next steps. Earned media is essentially online word-of-mouth, usually seen virally, such as shares, reposts, mentions, content picked up by 3rd-party sites or recommendations.

Data 60

Data SEO Engineering Strategy 60

Beyond PR

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. Fred is a spam algorithm that works around links.

Google 64

Google Digital PR Mobile SEO 64

Prohibition

MAY 10, 2023

Increasing Engagement seo efforts, brand reputation , audience excited There exists a number of benefits to using UGC content, but one of the primary benefits of using customers own content in your social media strategy is that it increases engagement. Instead, they want accounts from real people to build confidence in your brand.

Social Media 62

Social Media Strategy Media B2C 62

PeakMetrics Insights

AUGUST 15, 2019

You can use this home as a place to test story ideas and it builds your SEO (search engine optimization). Tools like Google Alerts and Hootsuite can be helpful for this. If something is going viral online, be sure to leverage it and develop your own content and social channels that take advantage of the moment.

Media 40

Media Viral SEO Engineering 40

PeakMetrics Insights

AUGUST 15, 2019

You can use this home as a place to test story ideas and it builds your SEO (search engine optimization). Tools like Google Alerts and Hootsuite can be helpful for this. If something is going viral online, be sure to leverage it and develop your own content and social channels that take advantage of the moment.

Media 40

Media Viral SEO Engineering 40

5W PR

MAY 18, 2018

The more content a company can create as a result of their experiential marketing events, the easier it will be for that brand to supplement their existing SEO and digital advertising campaigns. While social media can be a powerful tool on its own, it becomes particularly valuable when combined with experiential marketing.

Company 96

Company Marketing Social Media Analytics 96

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. During my three years in the industry, I worked with a range of tools, some that I found extremely useful and others that I rarely touched for long periods of time. Finding inspiration for ideation can be incredibly tricky.

Digital PR 161

Digital PR Tools Pitching Film 161

Sword and the Script

MARCH 22, 2016

Finally, there is more competition, and from a blend of competitors from SEO agencies to digital marketing. The savvy agency, boutique or otherwise, will eagerly experiment with new tools and platforms with the goal of answering one key question: How can we wrap services around this to deliver client value?

Survey 60

Survey System Trends Small Business 60

Buzzstream

MAY 2, 2024

However, I connected with him when he offered a free run-through of his new tool, Positional , on LinkedIn before its launch. Internal linking is one of the least appreciated jobs in SEO. Positional started its SEO strategy by building a foundation of content on the site. Nothing surprising to us.

Internal 118

Internal International Insurance Insurance 118

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. Because one of those sounds a bit like SEO, one sounds a bit like influencer marketing. Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

Burrelles Fresh Ideas

OCTOBER 31, 2023

SEO Benefits Newsjacking can also be a boon for your website’s search engine optimization (SEO). Given newsjacking’s reliance on real-time news, viral material, and trends, having the correct media monitoring (including social media) in place is essential.

Ethics 103

Ethics Trends Social Media SEO 103

Cision

JUNE 2, 2017

A laptop, the web, and a search engine and you have the starter tools to begin this spying caper. Content marketing is content marketing, and Movoto, upon seeing how the big online publishers made their content get shared and go viral, decided to model those tactics in real estate. Implement viral marketing tactics. The Verge.

How To 198

How To Real Estate Web Case Study 198

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. With the help of the right disaster management tools, however, it doesn ’ t have to. He specializes in SEO and Content Marketing activities.

Crisis 271

Crisis Brand Branding How To 271

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Waxing UnLyrical

JULY 26, 2018

Some come from sales teams, others from SEO professionals and a good handful come from executives who hear about a new trend and want their company to cover it. Your content campaign will most-likely have an SEO component, enabling it to live on well past the initial promotional stage of the campaign. You didn’t optimize for SEO.

How To 66

How To SEO Content Marketing Data 66

Sword and the Script

DECEMBER 10, 2019

Organic social reach is all but dead, paid social has pathetic CTRs, and organic SEO is as rough as sitting in the crowd at AT&T Stadium and hoping the Monday Night Football camera crew focuses on your homemade sign. AI tools will be used by top tier marketers on a daily basis to craft and test content and messaging.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Cision

AUGUST 26, 2015

7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. He is an expert in viral, social and authentic marketing which he calls “Un-Marketing” If you think Twitter is too noisy, it’s like turning up music and complaining it’s too loud. Douglas Idugboe – @douglasi.

Social Media 120

Social Media Twitter Media Nonprofit 120

Beyond PR

JUNE 2, 2017

A laptop, the web, and a search engine and you have the starter tools to begin this spying caper. Content marketing is content marketing, and Movoto, upon seeing how the big online publishers made their content get shared and go viral, decided to model those tactics in real estate. Implement viral marketing tactics. The Verge.

Real Estate 57

Real Estate How To Web Case Study 57

Buzzstream

MAY 19, 2022

I struggled with where to put this tip within my post because it is the most powerful, but it’s also most SEO-heavy. For some in the digital PR space, this will get deeper into SEO and keyword research than you have before. The data can come from a survey purchased through a tool like Yougov, Survey Monkey, Harris Poll, etc.

Survey 91

Survey How To Reddit Pitching 91

Buzzstream

MARCH 13, 2024

Digital PR covers many content types and strategies, but its goals align with SEO goals, so they play hand-in-hand. But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR. Do they hold SEO value or rankings?

Digital PR 71

Digital PR Construction Case Study SEO 71

Waxing UnLyrical

DECEMBER 9, 2010

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. in our digital tools had us reaching for the stars and we ended up getting a black hole. Does our video have the makings of a viral video? Probably not.

Video 87

Video Facebook Twitter Viral 87

MaccaPR

MARCH 2, 2017

The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them) ”. Among our faves: " 10 Proven Ways to Make Content Go Viral ”. RazorSocial – This Ireland-based social media tool site masterminded by marketing superstar Ian Cleary, is nothing short of exceptional. 46 Marketing Tools to Consider For 2017 ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Cision

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. Some people overlook the blog as just a promotion tool, but it’s a critical top funnel entry point for new customers as well as a way to engage your current customer base. Cision has numerous tools, like Virtual Press Office , to alleviate a headache caused by events.

Infographics 235

Infographics Case Study Content Marketing Video 235

Contently - Strategy

APRIL 24, 2019

Specifically to scale, you’ll definitely need to assess a few parts: new goals and KPIs (more on this in a few pages), SEO keywords, and an updated gap analysis. Aside from Slack, other popular tools in this space include Asana, Trello, and Wrike. Let’s use setting goals and KPIs for now. Consolidate your review process.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

David PR Group

JULY 21, 2014

We can make our own videos which can “go viral” and reach millions of eyeballs. But as the Web has found its way as a tool, it also influenced how we communicate. Every SEO company would write “press releases” which said virtually nothing and distribute them to “article farm” websites that published them.

Storytelling 81

Storytelling Marketing Viral Energy 81

Buzzstream

MAY 25, 2021

After all, for the second year in a row, it was listed as the most popular link building tactic from our respondents: One area that we wanted to learn more about was the content format that the SEO community feels is the best one to use in order to generate links. The irony of placing text inside an image won’t be lost on the SEOs amongst us!

Infographics 160

Infographics Data Blogging Mobile 160

Contently - Strategy

JUNE 11, 2021

But along the way, there was an incredible amount of trial and error as I figured out how to launch a product, think about SEO, find the right distribution channels, and much more. Those experiences came in handy when I started Remote Tools , an online community for remote workers. One of my LinkedIn posts went viral.

Marketing 126

Marketing SEO Reddit Viral 126

Norton's Notes

MARCH 26, 2015

So we created a delicate mix of social media engagement, traditional media relations, SEO, blogger and influencer relations, as well as a series of strategic content marketing initiatives. Here’s some of what we did….

Viral 28

Viral Infographics SEO Social Media 28

Beyond PR

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. Some people overlook the blog as just a promotion tool, but it’s a critical top funnel entry point for new customers as well as a way to engage your current customer base. Cision has numerous tools, like Virtual Press Office , to alleviate a headache caused by events.

Infographics 72

Infographics Case Study Video Survey 72