ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Others want to maximize a product launch or mitigate reputation damage, while still others may simply want to attract funding from VC companies. What is the product launch timeframe? Client references are great, but does anyone ever offer a less than positive contact? Dissect the client case studies.

How To 120

How To Case Study Product Launch Agency 120

ImPRessions - Crenshaw Communications

MAY 9, 2016

The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image. But he hired us a month later, and although the branding didn’t change as much as we would have liked, we reached a compromise and helped him achieve a successful launch in a local market. Reference specific experience.

How To 120

How To Construction Product Launch Local 120

Cision

MAY 5, 2016

An obvious answer is that good client testimonials speak to the success of big projects or product launches that occurred because of their partnership with your company. With that in mind, why wait for your clients and customers to volunteer their experiences when a great client testimonial is just an ask away?

Product Launch 120

Product Launch Meeting Advertising Advertising 120

ImPRessions - Crenshaw Communications

MAY 31, 2016

The term originated with the expression to “spin a yarn,” which isn’t a bad reference if you think about it. Of course public relations work can involve special events, like red-carpet premieres or elaborately staged technology product launches. PR is all about spin. PR is about parties and special events.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

PR Fuel

MARCH 14, 2021

They are forms of media that are meant to convey information to journalists and potential customers, such as: Upcoming events Product launches Company restructuring New website Receiving awards Acknowledging employees Trade show exhibitions And more. Focus should be placed on relevant details and not on selling a product or service.

SEO 52

SEO Engineering Web Trade Shows 52

Presspage

FEBRUARY 10, 2020

You can reference articles they have written in the past on this topic, and why your story is one that will be relevant to their readers. But if it’s a bog-standard product launch, don’t be surprised if you’re redirected to the advertising department. Isn’t this more time-consuming?

Pitching 78

Pitching Advertising Advertising Product Launch 78

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Here are a few examples: Edward Bernays: Edward Bernays is often referred to as the ‘father of public relations.’ Gini and Deirdre are long time advocates in PR.

Interviews 99

Interviews Publicity Technology Social Media 99

Communications Conversations

APRIL 17, 2015

Livestreaming product launches. Brands want content they can stick in an archive and refer back to at some point. Again, I’m not talking about ALL brands here (I just saw Target do some interesting things with Periscope for a product launch this week). Sure, I see the upsides. I’m excited.

Brand 60

Brand Branding Product Launch Video 60

Konnect Agency

MARCH 15, 2021

Depending on the brand and campaign goals, influencer partnerships can amplify awareness for a variety of initiatives spanning new product launches, location- and retailer-specific availability, generation of new content, increased followership, seeding programs to increase brand and product awareness and more.

Instagram 52

Instagram Analytics Product Launch Retail 52

Prohibition

JULY 16, 2019

Video campaigns keep becoming an increasingly popular tool for brands to communicate their key messages, showcase product launches and to connect with their audience in a more immersive way.

Video 63

Video Fashion Content Marketing Product Launch 63

Communications Conversations

APRIL 21, 2015

So, all those posts and media reports you’ve read the last couple days talking about the big “hit” Target’s taking for this supposedly failed product launch? Target bet big on Instagram with this launch, using @targetstyle to promote the launch, but also creating a separate @lillfortarget account as well.

Social Media 60

Social Media Product Launch Instagram Media 60

Communications Conversations

APRIL 8, 2015

The post outlined the success the New York Times brand studio (T Brand Studio) is having with their custom advertising content (referred to as “paid posts”). You have a big product launch coming up. I read some pretty damn surprising stats recently in a Content Strategist post.

Advertising 60

Advertising Advertising Trends Storytelling 60

Sword and the Script

SEPTEMBER 3, 2019

The PR Week story is the only information about the product launch that seemed to be available – there was no announcement that I saw. Edelman will be the first agency to cross-reference earned audiences with Cision’s 925+ million influencer profiles for targeted ongoing engagement. 6) Picks from the PR tech vendor blogs.

Analytics 68

Analytics Report Technology Pitching 68

Waxing UnLyrical

APRIL 13, 2016

When you strategically partner with influencers, they will boost your brand’s awareness by: Spreading the word of your product launch. Top influencers often refer your brand if you have formed a good connection with them. Writing a post about your business or service. Asking you to post on their website(s).

Marketing 40

Marketing Viral Fashion Product Launch 40

Doctor Spin

DECEMBER 21, 2023

Corporational Determinism—The New Paradigm for Product Launching. link] There are typically two types of media kits: the main standardised version that is always available and others that are specifically prepared for a specific event, product launch, news release, etc. 1 Silfwer, J. 2019, October 19). media buyers).

Media 52

Media Wikipedia Product Launch Journalism 52

ImPRessions - Crenshaw Communications

JUNE 8, 2022

In most cases PR teams will coordinate with their counterparts in marketing to prepare for and support product launches and other news. News and feature stories are often referred to as “earned media” to differentiate from the more commonly understood paid advertising. What PR Is Not: Paid Advertising.

Publicity 334

Publicity Advertising Advertising Leadership 334

PR 20/20

NOVEMBER 29, 2022

List all company and industry events that may be relevant to the planning process, such as company announcements, conferences, industry report releases, product launches, and speaking appearances. Keep track of milestone dates in a central marketing calendar for easy reference when building strategies.

Marketing 52

Marketing Analytics eBook System 52

PR Fuel

JUNE 17, 2021

Some noteworthy press release topics you might want to keep in your arsenal include product launches, hiring new executives, business events, crisis management, social initiatives, and receiving awards. To add to this, journalists often refer to press releases alone for official quotes. Craft a Good Headline.

Writing 63

Writing SEO Google Local 63

PR Fuel

MAY 24, 2022

If your release is about an event, a product launch, or some research, for example, it will be hard to get your point across without these added in. Make sure that any statistics or other data references you provide are backed with a link to the source of the information. Keep It Factual.

Writing 72

Writing Product Launch Infographics Pitching 72

Doctor Spin

MAY 21, 2023

This could be a product launch, a rebranding initiative, a special event, or a crisis management situation. No case studies or references. If the agency can’t provide examples of their past work or references from satisfied clients, it’s a red flag. Single PR project. High staff turnover.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

OnePitch

JULY 12, 2022

I love to know that the PR rep that I’m talking to is familiar with my work, especially if like a brand that you’re pitching is super similar to something that I’ve written in the past reference that like, “Let me know that you’ve read this, and you think that this brand could be a good fit for something similar.”

Pitching 52

Pitching Product Launch Writing Course 52

MaccaPR

SEPTEMBER 9, 2019

But if Kim Kardashian were to suggest to her millions of followers that they should buy your product, would you be ready to scale up fast? So what can marketers like you learn from Popeyes’ online victory? #1 1 – It’s Not (Just) About Total Followers, It’s About Follower Engagement.

Twitter 105

Twitter Marketing Social Media Viral 105

Shift Communications

AUGUST 3, 2016

We all watch ‘em, you may as well try to have some fun connecting the dots to your client/product. You can only speak in acronyms so long , but a good Game of Thrones reference can take you from potentially-deleted email to response. You want to know a dirty little secret? Think Holistically.

B2B 60

B2B Interviews Strategy Product Launch 60

PR 20/20

MAY 24, 2018

From HubSpot ( @HubSpot ): “Buyer personas (sometimes referred to as marketing personas) are fictional, generalized representations of your ideal customers. Personas help us all— in marketing, sales, product, and services— internalize the ideal customer we're trying to attract, and relate to our customers as real humans.

Marketing 40

Marketing Comparison Internal International 40

Beyond PR

JULY 21, 2016

Marketing can’t function without IT, customer service issues are broadcast in social media and internal memos about product launches or recalls are shared within nanoseconds to media outlets,” reads our latest white paper How Buyer 2.0 And it’s not just our marketing and communications teams that are called on to do this.

Brand 40

Brand Branding How To Employee 40

Prohibition

APRIL 13, 2023

If necessary, you can extract the audio from the video and edit it to remove any visual references. You can also use shorter ‘clips’ to tease longer videos or product launches while encouraging people to watch the entire long video content on the company website or YouTube channel.

Video 62

Video Infographics Social Media Instagram 62