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10 Tips for Creating the Most Effective Press Releases

PR Fuel

Adding images, videos, or infographics to your release will make it more visually appealing and help get your point across. If your release is about an event, a product launch, or some research, for example, it will be hard to get your point across without these added in. This helps the reporter to follow up if necessary.

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8 Characteristics of a Successful Press Release

PR Fuel

Some noteworthy press release topics you might want to keep in your arsenal include product launches, hiring new executives, business events, crisis management, social initiatives, and receiving awards. To add to this, journalists often refer to press releases alone for official quotes. Craft a Good Headline.

Writing 59
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Five Ways To Repurpose Your Video Content

Prohibition

If necessary, you can extract the audio from the video and edit it to remove any visual references. You can also use shorter ‘clips’ to tease longer videos or product launches while encouraging people to watch the entire long video content on the company website or YouTube channel.

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