Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Barokas

DECEMBER 5, 2019

Digital and interactive media have largely displaced print. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Any company looking to mark 2020 as a milestone year must be ready to bolster its goals with adequate resources.

Strategy 78

Strategy Media Storytelling Pinterest 78

Polaris

DECEMBER 14, 2014

My guidelines were as follows: I wanted a list of 3 books consisting of a favourite novel published this year, the best business book of all time and a favourite offline resource. Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Most Useful Offline Reference Resource: Fascinate, by Sally Hogshead.

Marketing 251

Marketing Resources Content Marketing Leadership 251

PR for Anyone

DECEMBER 27, 2023

From using yellow screens to combat moving words while reading manuals to employing sunglasses and printed materials on colored paper, she’s devised ingenious ways to navigate her work environment. While she has adapted and learned how to navigate her dyslexia, Amanda details the ongoing challenges she faces.

Airlines 130

Airlines Transportation Print YouTube 130

Solo PR Pro

JANUARY 11, 2021

In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. We are the original content marketers – digital, print and visual. PR is the storyteller of the organization. Just because you’re a solo PR pro doesn’t mean you’re in this alone.

Industry 79

Industry Print Ethics Internal 79

Solo PR Pro

APRIL 8, 2021

Bernadette went on to hold positions at print publications like the Orlando Business Journal and worked as a website producer at a TV news station before deciding to make the jump to PR. Her experience in journalism certainly helped propel her career in PR, though.

Meeting 97

Meeting Journalism Employee Storytelling 97

ReimaginePR

MAY 9, 2016

See, when we sense a discrepancy in the stories we hear or read, we’re really raising a mental red flag about the storyteller, not just about the story being told. Bonus: We’ll show you some great examples of brands who remain authentic in this free resource. And this goes for in-print and online. Check it out! Click Here.

Writing 120

Writing Storytelling Brand Branding 120

Mora Communications

OCTOBER 2, 2017

Although television, online and print ads can bring some new patients to your practice, the opportunities a well-planned public relations campaign can offer are organic and far reaching. Effective PR is effective storytelling. PR is often considered a highly credible form of promotion.

Television 40

Television Print Radio Newspapers 40

ReimaginePR

JULY 4, 2016

If you’ve fallen for any of these mistakes, we’ll show you the solution in this printable resource. Don’t forget to sign up for my free brand storytelling bootcamp to learn how to do just that!). I’ll show you how to fix things today. Bonus: Use this free checklist to audit your brand’s story. Click Here.

Brand 149

Brand Branding Storytelling Print 149

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). For myself, I wanted to show that the JOTW network was a valuable resource, and a way to engage with communication professionals.”. Image: Jason Rosewell via Unsplash. A former U.S.

Survey 74

Survey Industry Communications Corporate 74

ReimaginePR

MAY 30, 2015

Press kit used to mean kits meant exclusively for print outlets and technically it still does. This is the least important of your video but still useful if you have time and resource, it can still be useful. Again, the highest resolution and biggest photos you can manage are critical to anything print. You can shoot it as: 1.

Media 120

Media Television Video Print 120

ReimaginePR

AUGUST 15, 2016

Keep things on track during your rebrand with this helpful resource. Printed literature. If you’re among that number, you’ll need to think strategically about how to reinvent yourself. Let’s discuss what you need to know. Click Here. Pinpoint Why You Need a Rebrand. Your social media pages and profiles: LinkedIn. Your email signature.

Employee 120

Employee Social Media Education Brand 120

PR 20/20

SEPTEMBER 14, 2018

Edison was as much a storyteller, marketer and mission captain as he was an inventor.". Champion clients think intentionally about our partnership, the strengths an agency brings to the table, and how to best match those strengths with their own internal resources. Once you’re sick of telling it, people are starting to understand.

Enterprise 46

Enterprise Agency Creativity Print 46

Remote PR Jobs

SEPTEMBER 25, 2023

Building strong relationships with markets requires relentless honesty and compelling storytelling directed at the desired audience. Businesses and individuals can certainly work on public relations campaigns themselves with existing resources, but they often need help from consultants or agencies. Great publicity must be earned.

Radio 100

Radio Print Television Local 100

Beyond PR

JUNE 8, 2016

Be resourceful and respectful. Remember, though, that the multimedia and content you provide are there to aid the journalist’s storytelling, not be the story itself. Kavitha noted to up-and-coming journalists that interning at a print job is critical. You just have to start with print,” she said.

Media Relations 40

Media Relations Media Journalism Print 40

Waxing UnLyrical

MAY 4, 2016

Using humor in marketing, even only if only strategically, is a commitment to your time and resources like any other day-to-day business decision. Scott Kaminski is a client-side corporate storyteller who currently manages marketing communications and public relations for Häfele America Co., Image: Seth Doyle via Unsplash, CC Zero.

Marketing 40

Marketing B2C B2B Social Media 40

Waxing UnLyrical

APRIL 26, 2018

Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. Nonprofit Storytelling: The Opportunity. Nonprofits typically don’t have the resources to invest (heavily or otherwise) in marketing. The Science of Storytelling. Guest Post by Mike Connell.

Nonprofit 67

Nonprofit Storytelling Community Case Study 67

Sword and the Script

DECEMBER 22, 2020

Another one-third (33%) say they report to the CEO, while the remainder is spread across other reporting structures including the COO (7%), human resources (5%), strategy (5%) and legal (3%). Data, storytelling and blogging of grow in importance. Source: What Does “Storytelling” Mean to You? ). Source: PR Tech Sum July ).

Survey 176

Survey Marketing B2B Study 176

Contently - Strategy

NOVEMBER 14, 2018

Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. You don’t need an unlimited budget or a team of 80 to drive business results (although more resources is always nice.)

Leadership 111

Leadership Brand Branding How To 111

Contently - Strategy

OCTOBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. It’s intended to be a resource for everything from high-level insights to deck-ready stats to useful tools,” said Alli Mooney, the site’s former editor-in-chief, who now runs brand content at Waze.

B2B 85

B2B Content Marketing Trends Marketing 85

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. Whether it’s video, photos or interactive graphics, more visual storytelling can give people deeper insights into a subject. Use Multimedia to Tell a Better Story.

Infographics 54

Infographics Print Video Real Estate 54

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Plus, brands usually don’t have the resources or infrastructure in place to go after hard news. On this front, the Center for Health Care Strategies (CHCS) offers resources for improving health literacy through content.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Plus, brands usually don’t have the resources or infrastructure in place to go after hard news. Methodology.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Sword and the Script

DECEMBER 12, 2017

Also see: PR and Storytelling; Off Script #7: Lou Hoffman. 13) Data says it’s fit to print. An increase in the data driven arms race and for many to return to analog or print options to cut through the digital noise.”. This one will be unfolding for the coming years.”. – Lou Hoffman | The Hoffman Agency. Kevin Hartman | Merit.

Marketing 102

Marketing Content Marketing Crisis Management Data 102

MaccaPR

MARCH 2, 2017

Don’t miss Buffer podcasts (which range from video marketing and Snapchat strategy to the storytelling secrets of National Geographic Travel) and its case studies, such as: “ How I Grew My Traffic By Almost 50% In Just 30 Days Using Twitter.”. The irony of the above list of online resources? The Buffer Guide to Video Metrics ”. “

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Cision

MAY 21, 2015

Interviews with authors, experts and thought leaders sharing business marketing tips, tactics and resources hosted by one America’s leading small business marketing experts – John Jantsch. Each episode ends with THE LIGHTNING ROUND where John extracts priceless resources and action steps for you, FIRE NATION! Profit First.

Social Media 120

Social Media Marketing Pinterest Media 120

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. Journalists are excited about many of the newer visual storytelling platforms, including Instagram, Pinterest, Vine, Snapchat and Periscope.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. Journalists are excited about many of the newer visual storytelling platforms, including Instagram, Pinterest, Vine, Snapchat and Periscope.

Media Relations 40

Media Relations Media Mobile Pitching 40

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

JULY 31, 2019

Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” Content marketers never make content for content’s sake. ” Functionally, it’s fluff.

Content Marketing 111

Content Marketing Marketing Media SEO 111

Cision

APRIL 5, 2017

Chris Lynch: Is print media dead? Storytelling vs. Brand Newsrooms. John Avlon: Brand newsrooms should be about storytelling. Adding relevance and being a resource should be the goal, instead of always try to always pitch something. Hats off to the Washington Post. What about brand newsrooms? Brian Braiker: No.

Report 225

Report Media Advertising Advertising 225