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PR Contractors: How much should you be charging?

Remote PR Jobs

Building strong relationships with markets requires relentless honesty and compelling storytelling directed at the desired audience. Businesses and individuals can certainly work on public relations campaigns themselves with existing resources, but they often need help from consultants or agencies. Great publicity must be earned.

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Mental Health & PR: Building a Supportive (and Profitable) Workplace

Burrelles Fresh Ideas

The awareness this month highlights is crucial for helping individuals understand how mental illness affects their lives, informing them about available resources, and highlighting advocacy methods for everyone, regardless of their mental health status. The very structure of many workplaces can exacerbate mental health issues.

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The Case for Nonprofit Storytelling

Waxing UnLyrical

Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. Nonprofit Storytelling: The Opportunity. Nonprofits typically don’t have the resources to invest (heavily or otherwise) in marketing. The Science of Storytelling. Guest Post by Mike Connell.

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5 Essentials of an Effective Content Marketing Strategy

Polaris

It’s just a new-fangled term for storytelling, which, let’s face it, is as old as the hills. In 1891, August Oetker sold baking powder with recipes printed on the back. If you work for a large enterprise, establishing the business case for content marketing will make it easier to get the resources required to do the job right.

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Five Food PR Ideas for Launching New Products and Menu Items

Prohibition

Food PR Strategies for Launching New Products and Menu Items Storytelling : Every new product or menu item has a story behind it. Utilise the power of storytelling to create a connection with your audience. This can include product reviews, interviews, or features in food publications, both online and in print.

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2020 Planning: Questions to Ask to Create a Stellar Media Strategy

Barokas

Digital and interactive media have largely displaced print. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Any company looking to mark 2020 as a milestone year must be ready to bolster its goals with adequate resources.

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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

Another one-third (33%) say they report to the CEO, while the remainder is spread across other reporting structures including the COO (7%), human resources (5%), strategy (5%) and legal (3%). Data, storytelling and blogging of grow in importance. Source: What Does “Storytelling” Mean to You? ). Source: PR Measurement ).

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