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Innovative Ways to Make a Splash in the Apparel Industry

5W PR

Leverage social media platforms like TikTok, Instagram, and Pinterest to share visually compelling content that resonates with the audience and encourages them to engage with the brand. UGC adds authenticity to a brand and allows potential customers to see real people enjoying the apparel. This strategy attracts attention.

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Four social media channels most communicators overlook

Communications Conversations

Overlooked social network #2: Pinterest. 1 in 2 millennials use Pinterest every day. Why Pinterest? First and foremost, the long tail–pins are forever and that means long-term engagement and traffic from Pinterest. Second, Pinterest definitely influences purchase decisions. Finally, Pinterest drives traffic.

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Why are many social media marketers still working from the 2015 playbook?

Communications Conversations

Let’s look at four big shifts that have been happening in 2020 so far, and how I would argue most social media marketers have reacted: Shift #1: Customers don’t want ‘storytelling’–they want exceptional customer service. Might not be the sexiest trend of 2020, but it has teeth.

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Why should brands use social media for their business?

Landis PR

In 2018, Whole Foods Market launched a contest that invited customers to share social media posts of their latest food obsessions and tag #MakesMeWhole. Three years and hundreds of thousands of posts later, people share holiday recipes, grilling tips and can’t-miss desserts using top social channels such as Pinterest, Instagram and YouTube.

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What is shared media?

Axia PR

It’s evolving and continues to build beyond just marketing or the customer service teams using it. Shared media includes publishing to social sites, like Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc. Organizations have begun to use it as their main source of communications internally and externally.

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The 2 Types of Social Network to Navigate for Social Listening

Cision

Social conversations can help develop sales leads, improve customer service and highlight employees’ acts of kindness, but only if brands know how to listen closely to what their audiences are saying. This second group includes networks like Twitter, YouTube, Instagram and Pinterest. Get the LiSTEN e-book today!

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40+ Blogs Marketers Should Be Following

PR 20/20

Salesforce blog ( @salesforce ): Expect insight on sales, customer service, marketing, cloud, IT, and small business from industry experts. Spin Sucks ( @SpinSucks ): Digs into PR topics, along with all things marketing (customer experience, reputation management, etc.). Pinterest ( @Pinterest ): No articles, all images.