Bianchi Biz Blog

MAY 16, 2022

As technical editor of Power & Motion I work with my fellow editors to create content – whether that be written, video or otherwise – focused on modern motion systems and their power sources including pneumatic, hydraulic, electric and hybrid. Note: Power & Motion was previously known as Pneumatics & Hydraulics.

Meeting 74

Meeting Media Engineering Journalism 74

Stephen Waddington

JULY 11, 2017

Most organisations use more elements like online videos, infographics and instant photos in their messaging. 4 Channel shift from print to social exaggerated. Other online communication comes second (83.1%), followed by press and media relations with online newspapers and magazines (82.4%). . #1 Visualisation in communication.

Communications 115

Communications Publicity Survey Newspapers 115

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Storytelling can come to life in written, audio or video forms, or in a blend of all three. Now it’s time to make your strategy a reality.

Storytelling 163

Storytelling Media Nonprofit Government 163

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news. It was awesome,” he says. “I

Infographics 54

Infographics Print Video Real Estate 54

Cision

AUGUST 3, 2016

Much as marketers and brand managers realized as the Internet gained currency that they couldn’t (or shouldn’t) treat digital and print communications the same, now digital channels have a great many slices (Facebook ≠ Instagram ≠ Twitter, etc). While one could never control what a newspaper might say about you, you knew the newspaper.

System 120

System Newspapers Technology Brand 120

Cision

OCTOBER 14, 2015

For example, Emotient can analyze facial expressions from video or from webcams, so an emotion-recognition enabled computer, tablet or phone could immediately tell news providers how their audiences are reacting. For example, they are more likely to turn to newspapers (print or online) for local news.

Journalism 120

Journalism Trends Local Print 120

Sword and the Script

DECEMBER 22, 2020

According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. The first two places journalists go to find news is online newspapers and magazines (60%) and Twitter (22%); print news is a distant third with 5%.

Survey 178

Survey Marketing B2B Study 178

Stephen Waddington

DECEMBER 30, 2019

The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. The use of social platforms and the creation of content, notably video, are both up year-on-year. Meanwhile the market for technology in marketing and PR is exploding. It was also a time of incredible innovation.

Government 103

Government Education Print Ethics 103

Maxim Behar

JANUARY 11, 2024

Host: Any new technology as you said needs time and adaptation. You must train them with this technology to tell them what it can be used for and how. There's a video of an interview with Bill Gates where he's asked, "What do we use this computer for?" What value do you think these new technologies can bring to companies?

Leadership 59

Leadership Social Media Creativity Ethics 59

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. 66% said newspapers. The consulting and tech analyst firm polled 340 marketing executives across the US and UK for its study.

Marketing 66

Marketing Survey Study B2B 66

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7

Strategy 67

Strategy How To B2C Content Marketing 67

Norton's Notes

JULY 17, 2014

Digital journalism can mean many things according to Wikipedia: Digital journalism also known as online journalism is a contemporary form of journalism where editorial content is distributed via the Internet as opposed to publishing via print or broadcast. So the future of journalism is creative clever digital journalism.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Maxim Behar

JULY 5, 2023

And so, it turned out to be a book that sold terribly fast, because I got calls from various bookstores and supermarkets - asking me when there would be a new printing. I had a lot of opponents at the time who said "no, it's an evolution, we had newspaper, then radio, then TV, now we have Facebook, we have Instagram".

Radio 52

Radio Hotels Course Social Media 52

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Show them a photo of your content offer—and bonus points if you explain it in a video with the author. You're done! It's ready for primetime! 3) Is there persuasive text?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR Conversations

AUGUST 17, 2014

We see this almost everywhere that PR is discussed online (and often in print too). I’m concerned that PR as a field is generally unaware of – and uninterested in – technological developments as discussed in Catherine Arrow’s Op-Ed ( Why public relations must wake up to wearables ).

Education 87

Education Training Policies Crisis Management 87

Contently - Strategy

OCTOBER 1, 2018

The newspaper industry learned this the hard way. In the newspaper business, it’s common to print your issues on something called “broadsheets,” which are 22-inch sheets of paper. In 1712, the British government imposed a tax on newspapers based on the number of pages that they published. Hurray, me.

Marketing 111

Marketing Google Newspapers Print 111