How the Canadian Newspaper Industry Can Adapt to Changes

Business Wire

In March 2017, Postmedia Network, Canada’s largest newspaper company, announced 54 layoffs at the Vancouver Sun and Vancouver Province newsrooms. Perhaps none have been affected more than print newspapers. Across Canada, newspapers ranging from local dailies to national media are dealing with organizational restructuring, as they layoff long-tenured journalists and make changes to employee contracts and benefits.

Should you feel ashamed for reading the hard copy newspaper?

Communications Conversations

Every so often, I’ll see it in one of my social feeds: That comment or remark from a friend, colleague or industry person taking jabs at the hard copy newspaper and those that read it. I still love my hard copy newspaper. In fact, I would like to flip the popular thinking: Instead of asking “why would I read the daily newspaper? ask yourself: Why AREN’T I reading my daily newspaper? Now, I know the print newspaper has its downsides.

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Newspapers Getting Their Game On

Flatiron Communications

A few years back at SXSW, the ubiquity of QR codes earned that promising AR-like technology the conference crown, in spite of its obvious flaws. If you hadn’t heard, the former “Gray Lady,” a name derived from the color (or lack thereof) of its newsprint, just distributed one million Google Cardboard VR viewers to subscribers of its Sunday print edition. Mobile, social and enhanced content creation and display technologies have changed everything.

Man Bites Dog: Newspapers Outlive Themselves, Blissful Ignorance Becomes Artform

Bad Pitch Blog

This new technology will "allow the paper''s Web site to post immediate expert viewpoints on breaking news," said Editorial Page Editor Andrew Rosenthal. Not only has its Op-Ed department not embraced the technology that has existed for years, they apparently are so hung up on the concept of "expert" that they fail to understand that anyone with a blog tendency is, can be, and should assert themselves with their expertise.The old-fashioned Op-Ed is dead with six feet of dirt on top.

Mark Zuckerberg’s Voice and Free Expression Speech Analysed and Commented

Doctor Spin

It’s part of this amazing expansion of voice through law, culture and technology. We face real issues that will take a long time to work through — massive economic transitions from globalization and technology, fallout from the 2008 financial crisis, and polarized reactions to greater migration. But we should be careful of overly broad arguments since they’ve been made about almost every new technology, from the printing press to radio to TV.

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News planning, tools and workflow to build an editorial calendar

Stephen Waddington

The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. News calendar applications There’s a choice of technologies that can be used to create a news calendar, from a simple document to a shared Cloud based tool. Documents can also be easily exported in a virtual, physical file or print format. It overcomes the tension in organisations and client/agency relationships where different technology or workflow is used.

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Mark Zuckerberg’s Voice and Free Expression Speech Analysed and Commented

Doctor Spin

It’s part of this amazing expansion of voice through law, culture and technology. We face real issues that will take a long time to work through — massive economic transitions from globalization and technology, fallout from the 2008 financial crisis, and polarized reactions to greater migration. But we should be careful of overly broad arguments since they’ve been made about almost every new technology, from the printing press to radio to TV.

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How brand journalism fills the void as media outlets dwindle

PR Daily

The ‘news hole’ at print publications is shrinking, and there are ever fewer bodies to cover your sector, much less your organization. The erosion of staffing at newspapers and other media outlets presents a problem for PR pros. As newspapers have disappeared or shrunk, PR staff and agencies have fewer opportunities for media placements. Many organizations create online news sites; far fewer publish their own print magazines.

The Silicon Valley Watcher to publish on PressPage


In May 2004, Tom Foremski became the first journalist to leave a major newspaper, the Financial Times, to become a full-time journalist blogger. He writes the blog Silicon Valley Watcher — reporting on the collision of media and technology. In essence he saw early on that the Internet was one massive, accessible and affordable digital printing press. The technology , however, can best be outsourced to specialized companies.

What PR professionals can learn from the New York Times’ transformations

Media Bullseye

Between breaking major stories and adding thousands of subscribers each month, the newspaper is forging a new frontier for itself. Understanding the way they’ve evolved their business and media model can provide useful lessons to PR professionals and communicators looking to keep up with changing technology and trends. He explained that these evolutions occur to keep up with changing audience expectations and technology.

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Ask Your PR Agency for a Story, Not a Press Release


Why technologies developed for space exploration impact growing practices on earth. Space technologies: Plants in space: how exploration is driving innovation here on earth. Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2 While mom and grandma are likely to peruse these guides in the newspaper or a favourite magazine, men are not.

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How PR has shifted over three decades

PR Daily

The media landscape: You would be hard pressed to find too many people under 30 years old who read the print edition of a newspaper every morning. No matter how many other forms of news I’m able to digest, sitting and holding a newspaper is still one of the most important forms of news delivery. That’s where I got my start, and most of the decision-makers still rely on print as their primary source of news, followed very closely by Web and social media channels.

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Does Pew’s State of the News Media report hold clues for PR pros?

Media Bullseye

The data on cable television and newspapers were released in early June, and audio/podcasting and network news breakdowns were released mid-month. The study notes that due to a number of technological restraints, they are unable to break down the podcast data into different formats, so we don’t know how many of those podcasts are news-related. Newspapers. This leaves a gap in understanding, but it is still clear that newspapers continue to struggle to maintain an audience.

Report: Less than a third of financial reporters trust press releases

PR Daily

The information can be helpful to communicators from several types of organizations, considering that the most important topics for financial reporters in 2019 include cybersecurity (more than 57 percent) and financial technology (nearly 42 percent). Most financial journalists (85 percent) say that print newspapers are the most trusted source of industry news, followed by online newspapers (more than 83 percent) and executives of financial companies (nearly 57 percent).

Campus Media 101: What You Need to Know to Reach Student Journalists and Their Audiences

Beyond PR

The college newspaper. Campus Newspapers: The Digital Revolution Is (Also) Here. Let’s consider the campus newspaper in more depth. While some publications have reduced print frequency in the face of the changing media landscape, the amount of content being produced by their newsrooms has not changed. Research from re:fuel has shown how effective it is to reach students at their campus newspapers. We’re at the cusp of a new generation reaching adulthood.

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Prakky’s pick: Top sources of Australian media news


A feature of every Monday print edition of The Australian since I can remember, Media publishes “the latest media news” and includes columns and Media Diary, a selection of snippets that is part business update, part breathless gossip. Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”. It also has six print editions a year.

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When should you start a PR campaign?

PR Daily

A lot depends upon the nature of the news itself (hard or soft), as well as what kind of media (print, TV, online) you want to pitch. If you own a specialty hearing aid store, then you would be smart to go after TV and print news rather than online media, as many retirees tend to spend more time watching day-time TV and reading the newspaper compared to millennials.

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AP Style: How relevant is it in 2019?

Communications Conversations

It began as a way to standardize rules around editing based on mass media–specifically, mainstream print media. In the golden age of print, AP Style reigned supreme because editors and reporters used it–therefore, PR types like us were forced to learn it and use it. People now spend only 11 minutes a day consuming newspaper media, and 9 minutes a day consuming magazine media. Technology has changed communication behaviors, too.

My favourite PR campaigns and stunts across the last year


The very next day, LifeDirect ingeniously placed a print ad in leading New Zealand newspapers that took the style of an obituary, explaining how Simon had failed to identify the beneficiaries of his policy and inviting readers to stake their claim to a portion of his $10,000. These pieces were then showcased on a catwalk at a fashion show celebrating the technological innovations in Africa.

Media relations is thriving

Stephen Waddington

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. At the same time, the ability to print fast and cheaply bought about a concurrent revolution.

What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. I culled through the answers pulling out as many as possible that were fit for print and listed them below. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”.

How The Washington Post Shifted Gears


How have traditionally print newspapers made sense of the changing media landscape? region’s most widely circulated newspaper and the winner of 47 Pulitzer Prizes, for answers. Moderated by Cision’s Stacey Miller , the panelists explored how one of the nation’s leading daily newspapers determines which stories to run, what it’s doing to make waves in the digital sphere and how social and the Internet transformed the “typical” work day.

Journalism and News Trends for PR Pros


Organizations are experimenting with various approaches, including native advertising , micropayments, paywalls, spinoff products such as newsletters and apps that are sponsored or ad-supported, crowdfunding individual stories or investigations , limited number of free articles, selected free articles and so on, but no model dominates the sector the way that the combination of subscriptions and advertisements did when the media was mostly print.

Future of PR: 2020 edition

Stephen Waddington

The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. In terms of the future, technologies that practitioners are seeking to develop skills include augmented and virtual reality (32%), voice/search apps (25%), and chatbots (24%). Meanwhile the market for technology in marketing and PR is exploding. The Centre for Data Ethics and Innovation provides independent, expert advice on AI and data-driven technologies.

What is PR’s unique value for today’s company?

PR Daily

With all the changes in the last decade—from the rapid rise of social media to the slow demise of local newspapers—how can PR pros make their case for bigger budgets? Grove says earned media is just a part of the marketing mix, “therefore the result of a publicity placement, whether it be online or print or broadcast, has to do far more with a lot of other marketing elements than just the PR placement itself.”.

How to Use Dynamic Listening to Reach New Customers


With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. Unfortunately, with millions of conversations happening daily, it is near impossible for communications teams that aren’t equipped with the right technology, to make sense of all that data.

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Marketing Has a Best Practices Problem

Contently - Strategy

The newspaper industry learned this the hard way. In the newspaper business, it’s common to print your issues on something called “broadsheets,” which are 22-inch sheets of paper. In 1712, the British government imposed a tax on newspapers based on the number of pages that they published. They could print the same number of words on fewer sheets and thus avoid the tax.

10 insights for public relations from the 2017 European Communications Monitor

Stephen Waddington

4 Channel shift from print to social exaggerated. Other online communication comes second (83.1%), followed by press and media relations with online newspapers and magazines (82.4%). Longitudinal analyses show that new and social media technology complement traditional channels but they do not replace them. Media relations with print newspapers/magazines are still stronger than expected. #5

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Increasing Your Media Coverage Through Storytelling


As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Sure, go after The New York Times as your boss asked, but don’t forget your local newspapers, TV and radio stations. In niche media, reporters might cover specific areas within your sector, such as technology, philanthropy, leadership, community engagement and economic development.

Next steps for tackling fake news ? impact, industry response and options for policy

Mark My Words

This was a story in The Sun, a New York newspaper, a penny dreadful, 1835. It generated a huge conversation and when it was declared a hoax, The Great Moon Hoax, a month after by an opposing publication so newspaper proprietors still fight as they did then, it had to be reprinted. Mark spoke at the Westminster Media Forum on the 26th April 2018 ¬ the subject Next steps for tackling fake news – impact, industry response. and options for policy.

Behind the Headlines With Roger Sametz


Much as marketers and brand managers realized as the Internet gained currency that they couldn’t (or shouldn’t) treat digital and print communications the same, now digital channels have a great many slices (Facebook ≠ Instagram ≠ Twitter, etc). While one could never control what a newspaper might say about you, you knew the newspaper. Also understand that in “today’s digitally-focused world” design is content––and technology is content.

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Why the uptick in paywalls is a problem for PR pros

PR Daily

Keeping up with the evolution of PR, as new technology and tools come onto the scene. Ultimately, it’s a complex issue, especially for people in my field,” says Igor Studenkov , a freelance reporter for several Chicago area newspapers. It comes back to how both print and online outlets are desperately trying to find a revenue model that works,” continued Studenkov. Public relations pros face constant challenges.

5 Business Press Hits & The PR Strategy Behind Them

Shift Communications

Our strong integration with marketing technology resulted in this business press hit in CNBC. To do this, there’s no substitute for consuming – reading print newspapers/magazines, watching broadcast to figure out which shows cover what, etc. Both appeared in print, on the front page of USA Today’s Money section. Google. Facebook. Yahoo! These are the giants that so often demand the attention and set the agendas of business press.

2020 Marketing Budget Planning: Here’s How Marketers Say Spending is Shaping Up

Sword and the Script

The survey also provided some insight into how that marketing budget is being allocated: 26% on marketing technology (martech) down 3% year-over-year; 26% on paid media; up 3% year-over-year; 22% with outside agencies; however, 63% of marketers have moved marketing work in-house, a trend observed in PR and creative; 16% on digital channels; however, “offline advertising and TV spend remain strong, both commanding a share of 7% each of total marketing budgets”; and. 66% said newspapers.

Buzzfeed and Verizon Media announce staff cuts

PR Daily

CNBC reported : The Verizon Media Group includes media properties, advertising and technology. On Wednesday, there were more layoffs at Gannett newspapers across the country, including The Indianapolis Star and The Record in New Jersey. The company is slimming down in an effort to attract a buyer, and a subsidiary of the New York hedge fund Alden Global Capital — which itself has made drastic cuts at newspapers in its stable, including The Denver Post — has expressed interest.

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Why Small Businesses Need a Media Database


Paid media marketing can be tracked through marketing technology platforms like Marketo, and attributed to quantifiable metrics like shopping cart conversions (B2C) and lead generation (B2B). Influencers are essential to any PR, comms or marketing campaign, as they are the engine that drives audiences to act, and they disseminate messages either directly (think sponsored posts) or filtered through their viewpoint (think traditional newspaper features).

Why a ‘get-to-know-you’ phone call is lazy PR

PR Daily

Mumbrella wrote : A recent Media Stable survey of over 130 journalists across the country asked those in print, radio, television and online how they liked to receive content and story pitches. However, the demise of the phone call might be due to the changing media landscape as much as new technology. and more than 200 daily newspapers closed their doors. Some PR pros just can’t cut the phone cord.

Why Your Content Strategy is Failing And How to Fix it

Beyond PR

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology. percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7

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Prediction: 50% of media relations positions will be eliminated in 10 years

Communications Conversations

And where adoption of new approaches and technologies is the norm. daily newspapers (print and digital) fell 8% in 2016–the 28th consecutive year of declines. Now THAT’S a headline, right? Sure, it might seem a little bombastic. But, it’s actually rooted in a number of facts. And that’s exactly what I want to talk about today. You see, it seems to me we’re at a bit of a crossroads.

Credit Union Times: CU Crisis Planning Essential

Reputation Us

A local newspaper reporter picked up the incident from a police report and then two TV news stations did follow-up stories. And as part of the collaboration, she asked if the reporter would be willing to give her the opportunity to view the article before it is printed or posted on its news site. Boggs recommended others who can answer legal, insurance, technology and reputation questions should be involved in the development of the crisis communications plan.