MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar. 8,800 freelance writers.

How To 121

How To YouTube Pitching LinkedIn 121

Beyond PR

MARCH 22, 2018

You craft the perfect pitch and reach out to the influencers who have served you well in the past — as well as some new ones who cover your space and seem like a good fit for your audience. Social Media – Twitter, Instagram, Facebook, YouTube, etc. Maybe you got some decent pick up and had your story featured in an article.

Media 75

Media Radio Newspapers Print 75

Prakkypedia

MAY 31, 2015

save a copy of any newspaper clippings; consider displaying them in your office. save your media coverage to mention during public presentations and pitches for work. I’ll end with one more useful tip: Occasionally, you may be disappointed if your newspaper print story doesn’t subsequently appear in the newspaper’s online version.

Media 60

Media Television Radio Newspapers 60

PRSay

JUNE 5, 2023

Are CVBs and other tourism groups pitching you now to come and visit? I’ve told a lot of stories in many formats throughout my career: cable television, YouTube series, podcasts, books, public speaking, social media live events, standup comedy shows. There’s a lot of America to see, and you have six episodes in a season.

Storytelling 60

Storytelling Tourism Travel Local 60

Mark My Words

MARCH 9, 2021

The arrival of rapidly growing global streaming services like Netflix and Spotify has dramatically altered the power structure of the world’s media industry, with national TV, radio and newspapers competing with Spotify’s 345 million monthly users and Netflix 204 million global subscribers. Opinion polls back this view up.

Interviews 60

Interviews Pinterest Privacy Film 60

Sword and the Script

MAY 23, 2017

Larger companies have so much coverage – an airline for example – that it would take teams of people clipping newspapers in Maine to monitor. Ahrefs pitched me on content after spotting this post , and I countered with a review. In other words, it’s really about the economics of time, quality and volume. It’s just not possible.

SEO 65

SEO Tools Engineering Web 65

Cision

NOVEMBER 6, 2017

In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines. Brands like Google, Twitter, Facebook, and YouTube are doing nothing to prevent it, resulting in a very confusing and convoluted media world.

Google 225

Google Facebook Wikipedia Engineering 225

Bad Pitch Blog

AUGUST 6, 2006

Pardon the pun, but the Bad Pitch blog is pleased to bring you 10 tips to improving your approach to media relations. Sometimes the reporter has his own posts within the site of his newspaper or magazine—anecdotal bits that will help you learn about, well, what he or she knows or is interested in. your key reporters blog?

Report 40

Report Pitching Google LinkedIn 40

PRSay

SEPTEMBER 21, 2018

Traditional media is defined as outlets with an offline component, like a tangible newspaper or TV feed, as well as their online version. Power social influencers — Power social influencers are niche famous individuals with a meaningful following on Instagram, YouTube, Snapchat or whatever platform.

How To 153

How To Media Nonprofit Newspapers 153

Cision

MARCH 24, 2017

If you find the compelling human story in what you’re pitching, you’ll be successful. But when the client could go on YouTube and see home videos of parents with their kids watching a Space Shuttle on a barge floating up the Hudson River and then have a two-mile long line outside the museum door to get into the exhibit, that’s ROI.

Enterprise 227

Enterprise Agency Radio Fashion 227

PR Fuel

MARCH 17, 2020

It may be a literal space like a billboard or a section of a newspaper or magazine page. Notifying journalists that you have a newsworthy story about your business isn’t quite as easy as calling up the local newspaper and talking to Clark Kent. For one thing, your local newspaper might not be the best fit for the story.

Publicity 70

Publicity Small Business Advertising Advertising 70

Contently - Strategy

OCTOBER 1, 2018

The newspaper industry learned this the hard way. In the newspaper business, it’s common to print your issues on something called “broadsheets,” which are 22-inch sheets of paper. In 1712, the British government imposed a tax on newspapers based on the number of pages that they published. Hurray, me.

Marketing 91

Marketing Google Newspapers Print 91

Cision

MAY 18, 2017

Account-Centric Social Networks: Twitter, YouTube, Instagram, and Pinterest are social networks where anybody can open an account with an email address and there is only one type of account regardless of if you are a person or a company. Favorite a user’s tweet. Retweet a user. Add the user to a list.

How To 198

How To Instagram Social Media LinkedIn 198

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. My own predictions are listed at the very bottom.

Marketing 189

Marketing Content Marketing Data Social Media 189

Beyond PR

MAY 18, 2017

Account-Centric Social Networks: Twitter, YouTube, Instagram, and Pinterest are social networks where anybody can open an account with an email address and there is only one type of account regardless of if you are a person or a company. Favorite a user’s tweet. Retweet a user. Add the user to a list.

How To 57

How To Instagram Social Media LinkedIn 57

Journalistics

MARCH 2, 2013

You should be able to show examples of stories you pitched and placed, or campaigns you worked on and generated results for. You know how to shoot, edit and post video to platforms like YouTube, Vimeo, etc. Ideally, with agencies or larger organizations. Most people I work with are still learning how to do this.

Pinterest 52

Pinterest Writing Interviews Social Media 52

OnePitch

JUNE 21, 2022

During the episode, Jeremy tells us how he’s vetting pitches, his extremely busy role as an editor and bureau chief, why MarketWatch doesn’t cover exclusives, and more. Most people would wait until the next morning’s newspaper at that time, when we were founded 25 years ago. That’s just bad pitching, though. 00:13:52] BB: God.

Financial 58

Financial Pitching Web Journalism 58

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. Source: YouTube ). Without paid advertising to support publishers and broadcasters, PR professionals would have no media outlets to pitch stories to.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48