Buzzstream

FEBRUARY 9, 2024

Press releases are one of the most impactful tools in a PR toolbox, but how you approach them can mean the difference between great coverage and a waste of time and money. Just because most journalists agree that press releases are a top priority when looking for trusted sources doesn’t mean all press releases hit the mark.

Examples 62

Examples Product Launch Data Report 62

Sword and the Script

SEPTEMBER 3, 2019

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. Feel free to reach out by tweet , email , whatever – and let me know how you got started in PR. PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR.

Analytics 67

Analytics Report Technology Pitching 67

Beyond PR

MAY 5, 2016

In my distribution guide Driving Audience Awareness by Targeting Your Press Release , I examine how using a content distribution service allows you to not only reach mainstream media interested in these topics, but also consumers and influencers eager to get lost in the story of a summer adventure. Share a how-to video.

Travel 40

Travel Video Consumer Storytelling 40

Beyond PR

APRIL 21, 2016

I would counter the negative with a positive by directing the naysayers to the ‘Featured Collections’ that I curate for our website,” she says. The main focus of my job is to pull out the absolute best content from our vast and varied collection and make it easily accessible. Rethink stock imagery’s reputation.

How To 40

How To Pinterest Tools Technology 40

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. Yet it’s also interesting to note there were quite a few that didn’t mention AI at all.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

AUGUST 3, 2021

PR Tech Sum: LexisNexis launches press release service; Talkwalker filters out automated accounts; Forrester released its “Wave” report for consumer intelligence; OnePitch allows you to rate your reporter matches. Sometimes a gate stands between you and a palace. Check out our services.].

Software 85

Software Case Study Pitching Technology 85

Buzzstream

FEBRUARY 1, 2024

With email outreach, you get out what you put in. The less spam we put out, the more our outreach gets ignored, making it harder for ourselves in the long run. With that out of the way, here are our favorite email outreach templates to help you reach your targets, get those links, earn some coverage, and win those deals.

Pitching 87

Pitching Infographics Survey Resources 87

Waxing UnLyrical

DECEMBER 14, 2010

I wasn’t looking at their ability to be in the course, but their competency in being a future colleague for the thousands of us that are out there. In the year I applied, out of our group interview of 10, there were probably seven future fashion PRs, and three music PRs (I was the latter at the time).

Publicity 90

Publicity How To Course Facebook 90

ReimaginePR

JUNE 27, 2016

This natural act of weeding out strategies that don’t work is a good thing. Today’s article will help you learn which old, outdated plans have been pushed out of modern PR (for the better!) Bonus: We’ll show you what to toss out of your PR toolkit in this free resource. Click Here. Now that’s a bare minimum must-have.

Reputation 120

Reputation Brand Branding Product Launch 120

Sword and the Script

JUNE 21, 2016

million also owns the press release vendor PR Newswire. Indeed, Cision issued a press release of its own announcing the finalization of the acquisition. The press release is finally dead. Press Releases as Tools of Strategic Comms. To be clear, press releases aren’t magical either.

Insurance 66

Insurance Insurance B2B Corporate 66

PR Fuel

OCTOBER 30, 2018

Boring old email – like the press release, many pundits have declared it dead…I beg to differ! But here at eReleases, email remains our primary means of communication, and likely the most important in “converting” prospective customers into new customers. have proliferated.

Communications 40

Communications Pitching Writing Social Media 40

Sword and the Script

DECEMBER 10, 2019

It’s as if by saying it out loud, we’ll ward off an undesirable outcome. It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. Predictions reflect facts, experience, and often a bit of hope for the future. Cori Pearce | ChurnZero.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. It’s going to be a fantastic professional development opportunity for you or your PR team – so check it out.

Marketing 63

Marketing Pitching Corporate Tools 63

Beyond PR

MARCH 23, 2016

Yet, we can get so focused on what the words in our message will be that we give little consideration to the broader experience someone will have with our blog post, article, press release or white paper. Even if a non-speaking feline is the only featured character in your story, you need to think carefully about what you want to say.

Video 40

Video eBook Viral Infographics 40

Beyond PR

AUGUST 18, 2016

Stand out in a sea of content. When producing infographics, photography and video for content marketing or company news, a consistent look and feel is just as important as it is in your logo. Use visuals in a blog post, then share them on Instagram, feature them in a press release and thread them together for a video.

Brand 40

Brand Branding Product Launch Guidelines 40

PR Fuel

SEPTEMBER 23, 2021

Creating a news release can help you appear in front of those customers. Not sure how to grow your brand authority and reach using a press release? With these tips, you can create a wow-worthy release media outlets will want to share. Otherwise, you might write a release that fails to match their interests.

Brand 99

Brand Branding How To SEO 99

ZudePR

MAY 31, 2015

You are interested in the psychology of life and what motivates people to take actions. In the meantime, while you get the Sun out of your eyes, indulge me for one minute as I share a wee story… Why I Wrote This Post. It’s difficult to break out of that paradigm unless there’s something in it for you.

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

JUNE 11, 2020

That’s what we’ve set out to answer in this report. Around 430 BCE, a Greek man named Hippocrates became a doctor. In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. Where are patients supposed to turn?

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

That’s what we’ve set out to answer in this report. Around 430 BCE, a Greek man named Hippocrates became a doctor. In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. Where are patients supposed to turn?

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Buzzstream

NOVEMBER 10, 2020

To get an estimate of how many releases they receive daily, I reached out to two journalists that I previously worked with at OK! Cutting through the noise is far from easy, so we’ll be sharing straightforward and actionable ways that you can optimise your outreach to see your stories being picked up time and time again. .

Pitching 164

Pitching Writing Digital PR How To 164

MaccaPR

SEPTEMBER 14, 2015

Source: News Watch 33 , ABC Action News. Jared Fogle’s actions are inexcusable and do not represent our brand’s values. Hutton recommends that brands insert a morals clause which, in his words, “sets out ‘what ifs’ protecting both the celebrity and the brand if the endorser engages in something scandalous.

Brand 48

Brand Branding Crisis Social Media 48