Cision

FEBRUARY 22, 2016

When I looked into what actual research has been done into words that work well to convert customers, what I found was that linguistic research isn’t focused as much on what you say or write as much as the context and framing of your words. There are a few services that years after a cart abandonment still write a few times a week.

Writing 144

Writing Study Viral Consumer 144

NewsWhip

NOVEMBER 3, 2022

The UK-based company operates 130 national and regional print and online media brands in the U.K., Yara Silva, group head of social media for Reach, supports these publications with social media posts, but also tracks the success of Reach’s stories. Silva’s team can’t orchestrate social media at this level without some help.

Reddit 158

Reddit Viral Analytics Social Media 158

Remote PR Jobs

OCTOBER 11, 2022

Social media and PR are no longer separate entities, but rather building blocks that work together to produce stellar results. Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. 1 Social Media Allows you to Easily Track Results.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Onclusive

JUNE 1, 2023

Social media listening is fast becoming an essential part of the PR and Comms toolkit. And how is it different from social media monitoring? Social media listening and social media monitoring: what’s the difference? Yes, that’s right, it’s not just for marketing teams!

Strategy 370

Strategy Communications Reputation Measurement 370

Business Wire

MARCH 20, 2018

Earlier this month Business Wire hosted 5 reporters from leading digital publications for a discussion about millennial media myths, trends, audiences and their top engagement platforms. Collins , and Buzzfeed writer/editor Norberto Briceno at Business Wire’s Meet the Media: Mastering Millennial Media Breakfast in Los Angeles.

Reddit 158

Reddit Media Analytics Trends 158

Sword and the Script

AUGUST 11, 2020

Twenty-some years ago, I was a communications student in a college class on media criticism. One of the debates in that classroom centered on whether or not the media was bias in its reporting. So, what do PR people think about media and bias? Those that said the media is “often” objective: Information impacts understanding.

Survey 160

Survey Data Media Ethics 160

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. It can also appear as though you haven’t taken the time to filter down your media list and have put in minimal effort into your outreach.

Pitching 164

Pitching Writing Digital PR How To 164

NewsWhip

SEPTEMBER 14, 2023

The Barbie movie was the big story of the summer, and its success has extended well beyond its opening weekend, with the film still in cinemas as we write this blog halfway through September. Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August.

Brand 78

Brand Branding Viral Apparel 78

PR Fuel

OCTOBER 7, 2020

Are you looking to write a press release for your company, but aren’t quite sure how to do it? Check out this guide to learn how to write a press release. Check out this guide to learn how to write a press release. Before we talk about how to write a press release , let’s talk about what exactly a press release is.

Writing 40

Writing How To Viral Pitching 40

Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post. election, and other global events.

Viral 52

Viral Video Trends Consumer 52

NewsWhip

FEBRUARY 18, 2021

Who were the dominant media voices, and what were the narratives that resonated with the public? Impeachment interest in the media and public spheres have two key spikes. This was the peak of media interest on a single day, which came on January 13th, when some 28,000 articles were published on the subject. Impeachment 2.0.

Publicity 78

Publicity Media Analysis Viral 78

Critical Mention

MARCH 5, 2019

Because real-time social media monitoring helps increase brand credibility and awareness, it’s one of the most important aspects in brand reputation monitoring. This is where video marketing comes into play with boosting social media engagements. A brand’s video that goes viral creates a lot of buzz.

Social Media 62

Social Media Video How To Media 62

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. It serves as a communication tool to reach journalists, media outlets, and the public. What is Media Monitoring? How Do You Measure Media Coverage? sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

PR in High Definition

JULY 22, 2019

The topic of fake news has been a mainstay in the media in recent years but, despite being coined at the same time, ‘deepfakes’ are only now beginning to gather interest. The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Not this time. Seeing is believing.

Media 74

Media Viral Video Newspapers 74

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. Travel media reported on hotels decorated in the style of Barbie. He’s just Ken.”

Film 129

Film Marketing Sports Hotels 129

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. For content generation and syndication.

Social Media 120

Social Media Twitter Media Nonprofit 120

PR for Anyone

OCTOBER 7, 2021

What most people forget about with social media is the “social” part. I promise you that the media is paying attention to it too. If the media puts out a story that is already buzzing online, it should continue to buzz through their channel as well. We pitch the media. We write video scripts.

How To 130

How To Pitching Film Video 130

Critical Mention

SEPTEMBER 19, 2018

Being on top of media trends is at PR’s core. Media monitoring has become an excellent way for companies to track coverage, interact with their customers and target a specific audience. Media monitoring has become an excellent way for companies to track coverage, interact with their customers and target a specific audience.

How To 61

How To Media Crisis Crisis Management 61

PR in High Definition

APRIL 25, 2022

Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. What they found was that the hotness of topic, time in the public sphere, and desire for a new topic vary greatly and depend on the media type. Positive content is more viral.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

PRSay

MARCH 11, 2019

The ways companies and leaders behave — or misbehave — have made major headlines in an unprecedented fashion this past year,” they write. Writes thecompany10, “CEOs and boards are deepening their understanding that culture matters, and bad culture can destroy enterprises, even those with strong revenues and profits.”

Trends 151

Trends Communications Employee Enterprise 151

NewsWhip

JANUARY 22, 2020

Additionally, these rankings do not include media natively uploaded to a Facebook Page, such as a Facebook video. This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain. Here were some of the highlights from December: .

Facebook 187

Facebook Viral Analysis Web 187

Contently - Strategy

NOVEMBER 3, 2021

” In a rapidly evolving digital media landscape , reader trust is precious. Fact-checking becomes even more important when you’re writing about sensitive topics. Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Cision

OCTOBER 15, 2015

Ninety percent of brands have a presence on social media, but only 37 percent are listening closely to what their audiences are saying. You can easily steer your brand towards success by implementing social media listening. Social media has sped up the way we communicate, including how we write. Mark Schaefer.

Social Media 120

Social Media Media Employee Reputation 120

Cision

JUNE 29, 2017

The Earned Media Data Disconnect. The marketing department can be split into three types of media — paid, owned and earned. Owned media is easy to report on, you own the channels and that data should easily be available to you. Is there an emotional response it invites on social media? Who saw it? Be emotive. Be original.

Storytelling 0

Storytelling Data Communications Technology 0

PRSay

APRIL 19, 2019

TED Talks espousing the merits of failure have gone viral. Thinking back to that first speech I gave to PR pros on boosting media pitching is crazy, because at the time I had no idea what a fork in the road that would be. If that day finished out the way it started, then there’s no way would I be writing you this post.

Hotels 132

Hotels Training Viral Pitching 132

PRSay

SEPTEMBER 8, 2020

Her writing has also appeared in The New York Times , The Washington Post and The Atlantic. Because, all around the world, in a lot of different sectors, there are communicators who don’t necessarily share those standards, including politicians and certain media networks. No, not necessarily.

Communications 176

Communications Government Viral Radio 176

Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?! Not consistently.

Social Media 88

Social Media Media Resources Creativity 88

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Two great ways to know what’s trending is through Google and social media trends. 2) Where is the topic going viral? How does real-time media monitoring help? Twitter trends.

Trends 61

Trends Viral Analysis Crisis 61

Mindful Marketing

OCTOBER 9, 2022

” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake. As television crews zoomed in on the unsettling smirks, social media quickly caught wind, and coverage snowballed into mainstream media, which is where I encountered Paramount’s bizarre promotional play.

Consumer 80

Consumer Marketing Television Viral 80

Sword and the Script

DECEMBER 9, 2014

The posts were accented with liberal subheads, short paragraphs, and spotted with lots of bulleted lists – classic web writing if such a thing exists. Dark Social: Antimatter to Viral Fixation. This helps to explain why marketers tend to be so misguidedly fixated on “ going viral ” on social media: we can “see” it happening.

Viral 116

Viral Marketing Web Case Study 116

5W PR

APRIL 8, 2021

Communication has been dramatically changed by social media. With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. Before Writing a Press Release. It is also important that you know the 5 W’s.

Engineering 128

Engineering Writing Social Media Report 128

NewsWhip

JULY 21, 2022

The crisis for Burger King began when social media users accused Burger King of failing to appreciate their workers, after a video of the goodie bag Ford received upon his retirement went viral. In May, the top publishers writing about brands were fairly evenly distributed, but in June there was one clear champion. .

Employee 147

Employee Viral Crisis Brand 147

PeakMetrics Insights

AUGUST 15, 2019

With the news cycle moving faster than ever, it’s become more and more difficult to get media attention. With this in mind, here are a few tips for getting attention today: Become your own media outlet. And don’t forget to publish this content out to social media! How else are you engaging media attention?

Media 40

Media Viral SEO Engineering 40

PeakMetrics Insights

AUGUST 15, 2019

With the news cycle moving faster than ever, it’s become more and more difficult to get media attention. With this in mind, here are a few tips for getting attention today: Become your own media outlet. And don’t forget to publish this content out to social media! How else are you engaging media attention?

Media 40

Media Viral SEO Engineering 40

Cision

JUNE 15, 2015

Take all of that baggage and consider this: marketing professor Jonah Berger writes that before we share something on social media we evaluate its “social currency. There are pragmatic ways to vet social media metrics ( this Cision post explains more about this ). But what about writing specifically for Facebook?

Viral 120

Viral Facebook Measurement Advertising 120

NewsWhip

AUGUST 10, 2022

Across the web and social media the movie dominated in terms of public interest, easily making it the most popular movie of the summer. June 6th when publishers started writing about the success of the “pro-America” movie. TikTok can prove more impactful than traditional media. The article from Breitbart saw over 128.2k

Comparison 78

Comparison Film Viral Trends 78

Waxing UnLyrical

APRIL 23, 2013

I have a confession to make: I’m not 100% in love with social media. Don’t get me wrong, social media. Using social media to lie is unfortunately easy. Facebook memes are scary because they can be used to justify almost any fact, are easy to make viral, and are hard to argue with due to the speed with which they are created.

Social Media 106

Social Media Media Viral Facebook 106