Sword and the Script

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. Consider the following: 1.

B2B 120

B2B Social Media Marketing Media 120

Sword and the Script

APRIL 16, 2024

” The duo used “multi-method approach that involved interviews, secondary data, and a follow-up survey” to conduct the study. More specifically, they did the study twice to ensure its validity. I’m willing to be those that do have very little marketing experience ( studies demonstrate this is true ). >>>

B2B 158

B2B Study Marketing Education 158

Cision

SEPTEMBER 20, 2017

The recently released Cision 2017 Global Social Journalism Study takes a deep dive into how journalists approach and use social media. The Cision Global Social Journalism Study has a lot of insightful, actionable data about how journalists use social media and their perceptions of social tools.

Social Media 226

Social Media Media Journalism Study 226

Cision

SEPTEMBER 18, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. For this first video, Baer asks and answers the important question — Is social media and journalism linked?

Journalism 251

Journalism Social Media Media Study 251

Awario

JANUARY 12, 2021

We analyzed what they say on social media, blogs, news sites, and forums. Unexpectedly, the coming-of-age story of a young chess prodigy, Beth Harmon, becoming a world champion caught the hearts and minds of millions of viewers.

Social Media 99

Social Media Study Media Blogging 99

Cision

SEPTEMBER 19, 2017

The Cision 2017 Global Social Journalism Study provides some very tangible insights into the social media perception and behaviors of journalists. The Global Social Journalism Study broke down these behaviors into six “Social Archetypes:”. Promoters” are all about promotion on social media platforms.

Social Media 247

Social Media How To Media Journalism 247

Institute for Public Relations

FEBRUARY 28, 2023

This blog is based on the original study in the Public Relations Journal. In early March 2022, within 10 days of each other armed domestic terrorists killed 10 people at a supermarket in Buffalo, NY and 19 children and 2 adults at an elementary school in Uvalde, TX.

Social Media 98

Social Media Publicity Media Journalism 98

PRSay

SEPTEMBER 27, 2023

Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month. This study highlights the value of the Accreditation in Public Relations (APR) credential and similar certifications in promoting ethical practices within the profession.

Ethics 189

Ethics Study Public Affairs Training 189

ImPRessions - Crenshaw Communications

AUGUST 1, 2018

That’s the conclusion of a study recently published in Science magazine. Conducted by the MIT Media Lab, it was unprecedented in scope, analyzing 126,000 distinct “rumor cascades” that spread on Twitter from 2006 to 2017. The depressing conclusion of the study was summarized in The Atlantic.

Social Media 220

Social Media Viral Media Study 220

Institute for Public Relations

MARCH 22, 2023

This summary is provided by the IPR Digital Media Research Center. A study with 754 participants was conducted in the 8 months leading up to 2020 US Presidential Election. Researchers examined how a $9 million voting campaign by a left-leaning organization in 2020 impacted voter turnout. Key findings include:1.

Advertising 105

Advertising Advertising Social Media Media 105

PR for Anyone

NOVEMBER 18, 2021

There is no easier way to build a brand than with social media. Some people are discouraged or stressed by social media but it is a game-changer in terms of access and what you can do to reach a huge audience, quickly. Now, I want you to use social media and build out that brand. I reflect that in my brand.

Social Media 130

Social Media How To Brand Branding 130

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Cultivate media and influencers.

B2B 170

B2B Social Media Media Education 170

Communications Conversations

MARCH 4, 2022

Eventually, it got Corey Smale , the social media manager at PBR who made the tweet, fired. Anecdotally, when I brought this case study up with my class at the University of St. Isn’t that the holy grail in social media marketing? Getting a customer to try your product as a result of one social media post?

Social Media 149

Social Media Case Study Strategy Media 149

HMA Public Relations

MARCH 7, 2023

From case studies to day in the life videos, Justin Liggin is sharing some content examples for your social media page. Discover more in this blog post!

Social Media 80

Social Media Case Study Media Study 80

Cision

OCTOBER 3, 2017

Cision recently published the 2017 Global Social Journalism Study , which introduced a spectrum of Social Archetypes for journalists. These archetypes group journalists by their common behaviors and beliefs about social media. These journalists are bearish about social media.

Social Media 202

Social Media How To Media Journalism 202

PR for Anyone

SEPTEMBER 9, 2021

How to Be on TV Shows: Utilizing social media is fast way to land in the media. See how Susan Bourassa used this technique to land the media. Why this pitch appealed to the media : The reporter had a hard deadline and needed an expert and a place to film ASAP. Media outlet that was pitched: NBC4 , Washington D.C.

Social Media 130

Social Media Real Estate Media Pitching 130

Agility PR Solutions

DECEMBER 3, 2018

adults access, use and feel about health-related information finds that most American social media users who regularly seek health information are concerned about incorrect or misleading medical information on social media—and few have found health information on social media to be accurate.

Social Media 111

Social Media Study Media Survey 111

PR for Anyone

JUNE 22, 2021

How to Be on TV Shows: Pitching a story that is both relevant and valuable to the show’s audience is a a great way to land the media. Using your expertise around a story that will provide value to the audience will give you an edge when pitching to the media. Well, social media has really taken over in this day and age.

Social Media 130

Social Media How To Brand Branding 130

ImPRessions - Crenshaw Communications

MARCH 10, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. Yet the social media landscape changes constantly. It’s not just a fad.

Social Media 156

Social Media Trends Media Instagram 156

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 129

Leadership B2B Study Survey 129

Communications Conversations

APRIL 15, 2021

According to a recent study by LinkedIn, “digital marketing jobs” were among the top 15 most in-demand jobs in the U.S. But, we also know the labels “digital marketing” and “social media marketing'” are pretty broad. Almost the same thing for “social media marketer.”

Social Media 179

Social Media Media LinkedIn Community 179

Cision

AUGUST 23, 2016

Connecting with journalists via social media should be a no-brainer for any PR pro. According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S. journalists say they would be unable to carry out their work without social media.

Journalism 120

Journalism Social Media Study Media 120

Communications Conversations

MARCH 9, 2022

We don’t have a lot of data or case studies to go on. The post Are employee social media advocacy programs really working? The only ones doing the talking are the vendors, and obviously that’s quite a one-sided conversation. So, who knows if these things are really working or not? What about Salesforce?

Employee 183

Employee Social Media Media LinkedIn 183

The Proactive Report

OCTOBER 31, 2019

Now that pretty much every business has embraced the idea that they have to post content on social media, the next hurdle is what to post and when to post. Social media can build relationships and attract qualified customers, clients, and patients. So what kind of content do people want to see on their social feeds?

Social Media 100

Social Media Media Education Small Business 100

Landis PR

SEPTEMBER 7, 2021

Merriam-Webster defines social media as “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages and other content (such as videos).” Social media users passed the 3.5 Is it marketing?

Social Media 104

Social Media Marketing Media Analysis 104

Deirdre Breakenridge

JUNE 25, 2019

How can leaders communicate more effectively through social media?” However, the overall sentiment reflected a tremendous opportunity for leaders, if they use social media the right way and they take a human approach. ” The answer to the question, from Ken and our community members, varied.

Social Media 184

Social Media Media Leadership Community 184

Deirdre Breakenridge

JUNE 13, 2016

Jennifer Radke is co-owner and CEO of the National Institute for Social Media (NISM). Social media has changed the media landscape and consumers continue to drive their own communication deciding what, when and how they want to receive news and information and share with their friends.

Social Media 0

Social Media Education Media Training 0

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Brand engagement, including the volume of social media amplification and presence of a backlink. ? Research methodology.

Consumer 370

Consumer Publicity Media Analysis 370

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. For communicators, there’s have been a handful of studies published that will help you think it through. Need an extra pair of hands? TechCrunch 85%.

Study 167

Study Communications Survey Pitching 167

Melissa Agnes

AUGUST 28, 2014

The other day I had a conversation with someone who made a statement about the healthcare industry not needing to be on social media because no one cares about the nurses’ birthdays and little useless memes (I’m SOOO paraphrasing here!). What’s the point of social media for healthcare?

Healthcare 238

Healthcare Social Media Media Case Study 238

Deirdre Breakenridge

MAY 14, 2018

The pictures of foreign places are now spread all over social media. Those videos, along with different information from the media influencers, were making Russians think more about moving to another country, traveling or studying abroad. However, media helps to find solutions to this problem. Step 4: Make updates.

Study 164

Study Internal International How To 164

Sword and the Script

AUGUST 15, 2023

For the better part of 10 years , studies have shown that buyers have all but made a decision by the time they talk to sales. A recent study by the Demand Gen Report conducted for the video platform Vidyard drives this point home. Social media seems to be having an increased influence on B2B marketing.

B2B 117

B2B Study Survey Software 117

Agility PR Solutions

MAY 10, 2022

Today’s consumers, particularly Gen Z, are increasingly turning to social media influencers and online communities to make purchasing decisions and receive customer service, according to a new study from Oracle and Brent Leary, partner at CRM Essentials.

Social Media 91

Social Media Consumer Brand Branding 91

Deirdre Breakenridge

NOVEMBER 5, 2018

A recent Yale study published in the journal Neuron suggested that being in unstable and unknown situations, regardless of how uncomfortable they may feel, is a critical condition for our brains to grow and learn. ET, to discuss change and social media. How is networking on social media different from networking “in real life”?

Community 150

Community Social Media Media Education 150

Deirdre Breakenridge

FEBRUARY 6, 2018

Recently, I began my journey studying abroad. Having the chance to study abroad is an opportunity that can open so many doors. This semester I am studying in London, England and I am surrounded by such a diverse network of people. Here you will be able to find many professionals in the city you are studying abroad.

Study 285

Study How To Instagram LinkedIn 285

Agility PR Solutions

MARCH 13, 2022

The study also found that almost half (49 percent) of small businesses are […]. The post 2022 digital marketing trends: Small businesses are capitalizing on social media appeared first on Agility PR Solutions.

Small Business 96

Small Business Social Media Trends Marketing 96

5W PR

AUGUST 16, 2020

The acceleration of social media has added to the challenges of crisis communications, an impact that a Pentland Analytics study says has doubled the impact on shareholder value. Social Listening. Communicate with empathy and compassion, meet all the needs of the media and make it a priority to remain accessible.

Crisis Management 88

Crisis Management Social Media Crisis Communications 88