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Why monitoring external factors is key to corporate reputation

Onclusive

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking.

Corporate 195
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Webinar Recap: The Do’s and Don’ts of Maintaining Business Wikipedia Pages

Solo PR Pro

Last month, Josh Greene , author of “Wikipedia for Business 2021: The Rules & Latest Developments that Businesses & Communicators Need to Know to Succeed,” shared his insights on the ins and outs of Wikipedia in a webinar moderated by Solo PR Pro President, Karen Swim. The purpose behind Wikipedia.

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The Marketing Power of Wikipedia: 8 Tips for PR Pros

MaccaPR

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. Wikipedia is a permanent part of our public culture. All jokes aside, Wikipedia does have a distinct influence on the business community. Wikipedia is just plain popular.

Wikipedia 101
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#19: Building a framework for reputation management

NewsWhip

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

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Ethos, Pathos, and Logos in Public Relations

Doctor Spin

In Wikipedia. The research on perception management is focused on how organisations can create a desired reputation : “The OPM [Organizational Perception Management] field focuses on the range of activities that help organisations establish and/or maintain a desired reputation (Staw et al., In Wikipedia. 3 Hargis, M. &

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The Bandwagon Effect: Momentum Is Everything

Doctor Spin

PR Resource: The Hostile Media Effect The Hostile Media Effect Do you think that the news media is biased against your beliefs? Source: Wikipedia 4 Hostile media effect. In Wikipedia. Do we see bias in the news media that isn’t there? 2004), Mapping Boundaries of the Hostile Media Effect.

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The GPT-3 marketing and public relations practitioner

Wadds Inc.

It’s a huge amount of data that includes books, websites, and Wikipedia. The first paragraph was factual and recognisable based on my Wikipedia entry. It can be used to provide an opinion on the tone and sentiment of an article or media coverage. GPT-3 is trained on 45 terabytes of text data from a variety of datasets.