Cision

OCTOBER 15, 2015

Ninety percent of brands have a presence on social media, but only 37 percent are listening closely to what their audiences are saying. You can easily steer your brand towards success by implementing social media listening. Social media has sped up the way we communicate, including how we write. Register for the webinar today!

Social Media 120

Social Media Media Employee Reputation 120

PRSay

OCTOBER 25, 2017

.” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. 3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Prepare in advance.

Social Media 117

Social Media Conference Media Corporate 117

PR in High Definition

JULY 22, 2019

The topic of fake news has been a mainstay in the media in recent years but, despite being coined at the same time, ‘deepfakes’ are only now beginning to gather interest. The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Not this time.

Media 74

Media Viral Video Newspapers 74

Contently - Strategy

NOVEMBER 3, 2021

.” Let’s take a look at why marketing writers and editors should take fact-checking seriously—and how they can do so without spending all day, every day looking up stats and references. ” In a rapidly evolving digital media landscape , reader trust is precious. Why accuracy in content marketing is important.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Engage PR

JANUARY 6, 2018

And with social media spend within marketing budgets expected to increase 128% to 21.4% But before any business launches a multi-channel socially connected campaign, a solid strategy and foundation already has to be in place where learnings and insight into social media platforms and customer engagement have already been made.

Social Media 60

Social Media Strategy Media Survey 60

Presspage

MAY 11, 2017

Among the many communication tools that can be used during a crisis, social media is one of the most important ones because it offers the opportunity for an immediate, concise, and far-reaching response. But if misused, things on social media can take a turn for the worse. The thin line between positive and negative.

Social Media 79

Social Media Crisis Media Airlines 79

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Media critics led by Adweek as well as the Twitter-verse accused the fast food chain of insensitivity. Given that the the story lasted only a day in major media outlets, Jack in the Box’s corporate response seems both proportionate and sufficient. More media outlets piled on, and the founders found themselves on the defensive.

Corporate 149

Corporate Viral Community Crisis 149

PRSay

DECEMBER 18, 2019

Fewer than 24 hours later, the Twitter brouhaha would expand into a sprawling crisis for the NBA’s relationship with China and its reputation at home. In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. Tip 1: Live your values.

Corporate 100

Corporate Crisis Management Crisis Government 100

Presspage

AUGUST 24, 2023

The principle categorizes content into three main types: ‘Hero’ content aims to create viral, high-impact (video) content, often tied to significant events or campaigns, to attract a massive audience. Hub’ content refers to regularly scheduled, thematic content that retain and engage subscribers, encouraging them to return for fresh content.

Storytelling 78

Storytelling Data YouTube Strategy 78

Melissa Agnes

SEPTEMBER 4, 2014

Alternatively, we often recommend the “stick,” which we usually label to refer to a cease and desist letter. The letter went viral and the business took a major hit on Yelp, as well as in search results as online stories began appearing on the first page of Google. Photo credit: Carrot and stick – Wikipedia.

How To 238

How To Wikipedia Viral Ethics 238

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. H&M released a poorly thought-out ad of one of their products which ignited a press and social media sandstorm.

Fashion 75

Fashion Telecommunications Crisis Training 75

Reputation Us

JANUARY 13, 2016

With smart phone cameras and a population plugged into social media 24/7, an incident can go viral in minutes — landing police in less- and moderately populated regions in the news quickly too. LTPR refers to this as a 360 o Communications Audit. Step #4: Provide media training for your key personnel. The S.W.O.T.

Communications 60

Communications Crisis Reputation Local 60

David PR Group

MARCH 9, 2017

The most well-known online reputation problems typically fall into a category that I refer to as “catastrophic.” Many people make online mistakes each day, but only a few online errors will spiral out of control, go viral and end-up causing economic damage or personal misfortune. They are the most difficult to manage.

How To 40

How To Reputation Viral Airlines 40

ImPRessions - Crenshaw Communications

MAY 15, 2018

Within four days, amid a public and media reaction and a deepening crisis, CEO Mark Zuckerberg launched an apology tour with social posts, a more contrite and complete news statement, and TV interviews. DeleteFacebook quickly became a trending topic. As of this post, it has reclaimed $134B in lost market value.

Crisis 136

Crisis Privacy Airlines Facebook 136

Melissa Agnes

FEBRUARY 3, 2015

How does each stakeholder group prefer to consume their media? Never knowing if something is going to go viral against you in a negative way… but wait! Developing a reputation based on transparency, authenticity, trust and credibility. Where do they hang out online (if they do, in fact hang out online)?

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

Prohibition

NOVEMBER 9, 2021

Over the past few years, there has been a significant advancement in social media marketing. These days, customer acquisition, retargeting, retention, and support are all being carried out through social media channels across the whole consumer experience. Hence, the popularity of paid social. What is Paid Social? What is Paid Social?

Advertising 62

Advertising Advertising Social Media Facebook 62

Prohibition

DECEMBER 17, 2021

A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. In today’s social media-driven world, a good crisis management strategy is more important than ever.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Buzzstream

FEBRUARY 3, 2021

Improving their brand awareness and reputation. When you notice a story gaining traction in the media, try to ensure you’re thinking about ways in which your client can align with it. The key aim of Verve’s viral Profanity on Film campaign was to look at swearing within films by analysing scripts. Producing a Reactive campaign.

Digital PR 170

Digital PR Industry Strategy Film 170

Stephen Waddington

AUGUST 27, 2018

It sought to explore how public relations could evolve from a tactical craft that broadly focused on publicity and media relations to become a management discipline. The new media that we have today makes it more possible than ever to achieve our goals in terms of relationships with stakeholders. “The

Communications 60

Communications Analysis Web Handbook 60

Buzzstream

MARCH 13, 2024

But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR. Digital PR vs. Traditional PR Technically, digital PR focuses solely on online media to boost brand awareness, sentiment, and market share on the web.

Digital PR 71

Digital PR Construction Case Study SEO 71

ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? It all starts with an intentional strategy for existing and interacting on social media.

Social Media 149

Social Media Marketing Media Facebook 149

Cision

JULY 25, 2016

In statistics, the superuser model is referred to as a “power law distribution,” and it is (generally speaking) the distribution of time on site, engagement and conversion events relative to total audience for most digital platforms. Superusers are the 1%. The transition from superuser to supernova.

Facebook 120

Facebook Instagram Measurement Twitter 120

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. It can also appear as though you haven’t taken the time to filter down your media list and have put in minimal effort into your outreach.

Pitching 164

Pitching Writing Digital PR How To 164

NewsWhip

MAY 27, 2021

Becky Vonsiatsky, Practice Leader of Media & Engagement, Real Chemistry. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. Talking Points. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

ImPRessions - Crenshaw Communications

AUGUST 8, 2017

Simmering issues of diversity and gender discrimination in the tech industry were spotlighted this week when an internal memo penned by a Google engineer went viral, causing a public relations earthquake for the company. Google enjoys a reasonably strong brand and corporate reputation. and regulatory burdens at home.

Google 185

Google Reputation Engineering Internal 185

ImPRessions - Crenshaw Communications

MAY 31, 2017

As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. United’s reputation storm came just days after brand Pepsi weathered a different kind of eruption.

Crisis 180

Crisis Airlines Brand Branding 180