Shift Communications

JULY 26, 2017

The first step is to determine which client representative is prepared and available to address inquiring media – this will inform the reactive messaging direction and which media to target. Sysomos, trending hashtags), he’s able to track what’s being said about him and his brand in real-time and pivot his media plan accordingly.

Case Study 101

Case Study Crisis Study Crisis Communications 101

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

It typically sparks a few minutes of discussion where we speak about trends, competitive moves, or good topics for rapid response pitches. hirings, product news, or case studies) that can be used to create news. Status calls can offer a way to showcase new ways of enhancing media relations activities. Showcase your offerings.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

It typically sparks a few minutes of discussion where we speak about trends, competitive moves, or good topics for rapid response pitches. hirings, product news, or case studies) that can be used to create news. Status calls can offer a way to showcase new ways of enhancing media relations activities. Showcase your offerings.

How To 156

How To Meeting Case Study Survey 156

PR for Anyone

SEPTEMBER 30, 2022

The story was about the 20th anniversary of the movie (my all-time favorite), Sweet Home Alabama and then discussing which wedding trends from that all-time classic are still on-trend in 2022. They brought on an event/wedding planner who looked at scenes from the movie and shared his views of what would still be on trend now.

Pitching 130

Pitching Television Trends YouTube 130

Contently - Strategy

JANUARY 26, 2023

FedEx Publishes Articles to Establish Leadership in Supply Chain Trends Whether owned or earned , articles are a powerful way to deliver thought leadership to an intended audience. FedEx uses both to establish itself as a thought leader in supply chain trends. Depending on who you pick, be prepared to train your thought leaders.

Leadership 126

Leadership Content Marketing Healthcare Google 126

PRSay

NOVEMBER 2, 2017

In 2010, PRSA commissioned a study conducted by MWW and Kelton to explore the gap for strategic communications training in MBA programs. The findings revealed that 98 percent of executives agreed that most MBA instructions lack the necessary reputation management and communications strategy training.

Communications 116

Communications Case Study Training Reputation 116

PR for Anyone

OCTOBER 7, 2021

What is trending online? I promise you that the media is paying attention to it too. When you can pitch yourself as an expert on a topic that is trending online. If the media puts out a story that is already buzzing online, it should continue to buzz through their channel as well. It’s the same online.

How To 130

How To Pitching Film Video 130

Cision

AUGUST 10, 2015

Around 200 people gathered for PRNews’ Big 4 Conference in San Francisco to learn about rising marketing and PR trends, strategies and tactics for Facebook, Instagram, Snapchat and Twitter. Training Employees to Be Social Sellers and Brand Ambassadors: According to HubSpot , 90 percent of people believe brand recommendations from friends.

Training 120

Training Employee Social Media Company 120

PR for Anyone

SEPTEMBER 1, 2022

But what’s trending in the news? What’s trending, seasonality. I talk about it all the time. I had a client who owns an HVAC company in Dallas, and he took advantage of the heat wave, which was all across the country, and supply chain issues. And his business is in Dallas, but he was quoted all over the US.

Pitching 130

Pitching Video YouTube Viral 130

Norton's Notes

OCTOBER 13, 2014

In September, the PRCA launched a new report into digital trends in the PR industry. Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. Let’s take a closer look at these trends. But they all live social media.

Digital PR 45

Digital PR Trends Training Media Training 45

ImPRessions - Crenshaw Communications

APRIL 21, 2016

Some 60 percent of B2B customers ultimately make decisions based on some type of content they’ve encountered in the sales funnel process, so it behooves PR practitioners to take advantage of this trend. B2B companies are full of such characters — learn to identify them, media train them, and use them well.

B2B 120

B2B B2C Product Launch Creativity 120

PR for Anyone

DECEMBER 7, 2021

You want to be newsworthy, which means you want to find a trending story, something that you want the media to say “Yes”, right now. Evergreen is something you can kind of pitch anytime and you want those in your back pocket, too, when you don’t have a trending story that you can pitch those. It works over and over again.

Publicity 130

Publicity Video Pitching System 130

Stuart Bruce

JULY 15, 2014

The finding was consistent across every region in the study, including North America, Europe, Asia Pacific and Latin America. If you’re interested in keeping up to date on the emerging trends in modern public relations then you can subscribe to my Future of PR Flipboard magazine [link].

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

PR for Anyone

OCTOBER 14, 2021

It’s up to you to be your own megaphone and tell the world that you’ve gotten this media, but it will help in your lead generation. And there are studies that show that people with media logos actually can charge more money. People love that. So that is this week’s Free Publicity Friday PR Tip.

Tools 130

Tools How To Publicity Interviews 130

PR for Anyone

SEPTEMBER 21, 2021

I just read a study – I can’t remember – a really high statistic 85%, 90% of people will scan the email, (this is for anybody but also the media) to find something that pops out. When you have a really concise pitch: here’s the hook, here’s the specifics one, two, three. Get to the point.

Pitching 130

Pitching Television Media Interviews 130

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Perhaps the most striking trend is the speed of the news cycle and pace of business. Speed Kills. Focusing Inward.

Trends 199

Trends Corporate Employee Analysis 199

MaccaPR

MAY 23, 2016

Mine Social Media for Public Health Trends. In order to understand what the public is doing or saying about a particular health topic, tap into their conversations on the social media channels they frequent (for example, if you’re trying to reach Millennials, turn to Instagram or Snapchat). patients) and industry trends (e.g.

Conference 80

Conference Healthcare Marketing Crisis 80

PR for Anyone

AUGUST 26, 2021

I am asked all the time about whether or not to pay for influencers to promote your product, service, and brand. It’s s dicey question. They can be valuable IF you find the right one.

How To 234

How To Brand Branding Financial 234

PR for Anyone

SEPTEMBER 8, 2021

They think of people who work for the media as an elite group of untouchables like A-list celebrities or royalty. If been doing this a long time and one of the biggest things I hear is that people are afraid of journalists.

Television 221

Television Pitching Interviews Radio 221

PR for Anyone

AUGUST 11, 2021

But the big question I get all the time is, “do I pitch the same story to all the different media outlets at the same time?” The way I’ve shown you how to pitch the media is by NOT using a press release and making your pitches more personal. You’ve finally done it. ” The answer is no.

Pitching 223

Pitching Media Television How To 223

PR for Anyone

DECEMBER 8, 2022

December and January are the most difficult times of the year to land in the media. Seasoned media experts often get to come back for end-of-year wrap-ups. It’s very hard to break into media now. That being said, I have a great hack for anyone to land in the media today!

Media 130

Media Pitching Privacy Video 130

PR for Anyone

OCTOBER 13, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Many people are already established in their business but they want to go to the next level of being known. In this week’s Free Publicity Friday PR tip video I’ll give you a few tips on how to do this.

YouTube 130

YouTube Video Industry How To 130

PR for Anyone

SEPTEMBER 16, 2022

What are you going to pitch the media in October? Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. It’s almost October. So much to consider like the season – it’s fall – what happens in your industry in fall?

Pitching 130

Pitching Financial Small Business YouTube 130

PR for Anyone

SEPTEMBER 8, 2022

You’ve landed in the media. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I hear from people who were on TV and they’re excited and they want it to live on forever.

Media 130

Media YouTube Video Interviews 130

PR for Anyone

AUGUST 25, 2022

Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here.

Pitching 130

Pitching Media Insurance Insurance 130

PR for Anyone

AUGUST 18, 2022

Watch this week’s PR Tip here: People understand the value of being in the media but more often than not, people are just trying to “sell” the media by putting in their product, service or brand without thinking of the bigger picture and the bigger impact they can make.

Media 130

Media Nonprofit Pitching Television 130

PR for Anyone

AUGUST 4, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity?

Publicity 130

Publicity YouTube Advertising Advertising 130

PR for Anyone

JULY 28, 2022

Watch this week’s PR Tip here: How do you your story to multiple media outlets? Many people feel they have one story and that one story might not fit in every media outlet. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

Pitching 130

Pitching Media YouTube Interviews 130

PR for Anyone

APRIL 26, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Elon Musk, Twitter and PR. We had some huge news this week with Elon Musk buying Twitter. What does that have to do with PR? EVERYTHING! I’m always talking about “newsjacking.”

Twitter 130

Twitter Pitching Financial Video 130

PR for Anyone

MARCH 23, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. When I first started handling my own PR, I did it all wrong. What did I know? What I was doing seemed to make sense. I submitted back-to-school ideas in August; gift guide suggestions in November; Mother’s Day in April.

How To 130

How To Pitching YouTube Advertising 130

PR for Anyone

JUNE 30, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Many people think of PR as something that is only when you are in crisis… that the PR spin machine has to start when things are spiraling negatively.

Crisis 130

Crisis YouTube Video Industry 130

PR for Anyone

JUNE 10, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE. Together with my clients, we have over 1 billion views and over $100 million in sales. The system works! It’s time for you to start implementing.

Video 130

Video YouTube Industry System 130

PR for Anyone

MAY 26, 2022

They want national media exposure: Good Morning America, Today Show, Fox & Friends, CBS This Morning, any of the nightly news shows, CNN, MSNBC, etc because they think size of audience matters. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

YouTube 130

YouTube Pitching Video System 130

PR for Anyone

MAY 26, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I’m still debunking PR Myths and this week is PR Myth #3 which is that PR generates sales. Publicity gets you visible, gets your voice heard, get people to know about you but does it generate instant sales, no.

Television 130

Television Print Interviews YouTube 130

PR for Anyone

MAY 18, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I”m starting a little series on PR Myths because I keep hearing things that just aren’t right. PR Myth #1 – Hiring a PR Firm will make you famous. Hiring a PR firm will not guarantee to make you famous.

YouTube 130

YouTube Video How To Pitching 130

PR for Anyone

MAY 4, 2022

I always like to give my followers ideas for pitching the media. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications.

Pitching 130

Pitching Media Financial YouTube 130

PR for Anyone

MARCH 30, 2022

3 – publicity is what we call “earned media.” Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. It’s the age-old question… what is more impactful to a business – advertising or publicity?

Advertising 130

Advertising Advertising Publicity YouTube 130