ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

A PR agency is typically brought on to do more than secure media coverage. Often brands are looking for strategic guidance on how the PR or comms plan fits into their marketing calendar. It typically sparks a few minutes of discussion where we speak about trends, competitive moves, or good topics for rapid response pitches.

How To 156

How To Meeting Case Study Survey 156

PR for Anyone

SEPTEMBER 30, 2022

The story was about the 20th anniversary of the movie (my all-time favorite), Sweet Home Alabama and then discussing which wedding trends from that all-time classic are still on-trend in 2022. They brought on an event/wedding planner who looked at scenes from the movie and shared his views of what would still be on trend now.

Pitching 130

Pitching Television Trends YouTube 130

Cision

AUGUST 10, 2015

Around 200 people gathered for PRNews’ Big 4 Conference in San Francisco to learn about rising marketing and PR trends, strategies and tactics for Facebook, Instagram, Snapchat and Twitter. Social media should be no different. Training employees on social selling is incredibly important.

Training 120

Training Employee Social Media Company 120

PR for Anyone

OCTOBER 7, 2021

What is trending online? I promise you that the media is paying attention to it too. When you can pitch yourself as an expert on a topic that is trending online. If the media puts out a story that is already buzzing online, it should continue to buzz through their channel as well. It’s the same online.

How To 130

How To Pitching Film Video 130

ImPRessions - Crenshaw Communications

APRIL 21, 2016

If B2B is your game, you know you’re not speaking to the public at large in the same way a mass-market brand would. Some 60 percent of B2B customers ultimately make decisions based on some type of content they’ve encountered in the sales funnel process, so it behooves PR practitioners to take advantage of this trend.

B2B 120

B2B B2C Product Launch Creativity 120

Stuart Bruce

JULY 15, 2014

In contrast Sir John Parker, who has chaired several FTSE 100 groups and is currently chairman of mining group Anglo American, is dismissive and thinks social media takes on greater importance if “you’re in the travel business or certain aspects of retailing.”

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

PR for Anyone

SEPTEMBER 1, 2022

But what’s trending in the news? What’s trending, seasonality. I talk about it all the time. I had a client who owns an HVAC company in Dallas, and he took advantage of the heat wave, which was all across the country, and supply chain issues. And his business is in Dallas, but he was quoted all over the US.

Pitching 130

Pitching Video YouTube Viral 130

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. Mine Social Media for Public Health Trends.

Conference 80

Conference Healthcare Marketing Crisis 80

Norton's Notes

OCTOBER 13, 2014

In September, the PRCA launched a new report into digital trends in the PR industry. Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. Let’s take a closer look at these trends. But they all live social media.

Digital PR 45

Digital PR Trends Training Media Training 45

PR for Anyone

DECEMBER 7, 2021

You want to be newsworthy, which means you want to find a trending story, something that you want the media to say “Yes”, right now. Evergreen is something you can kind of pitch anytime and you want those in your back pocket, too, when you don’t have a trending story that you can pitch those. It works over and over again.

Publicity 130

Publicity Video Pitching System 130

PR for Anyone

OCTOBER 13, 2022

By using media, social media, influencer marketing, and video, you can establish your expertise and go to the next level of being known! Imagine having the media reach out to you because you are seen as THE go-to expert in the industry. They run great businesses. and I’m going to call it established to known™.

YouTube 130

YouTube Video Industry How To 130

PR for Anyone

OCTOBER 14, 2021

It’s up to you to be your own megaphone and tell the world that you’ve gotten this media, but it will help in your lead generation. And there are studies that show that people with media logos actually can charge more money. People love that. So that is this week’s Free Publicity Friday PR Tip.

Tools 130

Tools How To Publicity Interviews 130

PR for Anyone

SEPTEMBER 21, 2021

I just read a study – I can’t remember – a really high statistic 85%, 90% of people will scan the email, (this is for anybody but also the media) to find something that pops out. When you have a really concise pitch: here’s the hook, here’s the specifics one, two, three. Get to the point.

Pitching 130

Pitching Television Media Interviews 130

PR for Anyone

MARCH 16, 2022

I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. Every guest talked about how in today’s marketing efforts, story has become invaluable. But storytelling… you know marketing used to be just kind of cut and paste.

Storytelling 130

Storytelling Media Video YouTube 130

PR for Anyone

MAY 26, 2022

So, just landing in the media will not instantly generate sales. But it really is you taking that and fostering it and making it part of your bigger marketing plan, and showing people that you are this regular person in the media and that you are the authority and the expert because the media is using you.

Television 130

Television Print Interviews YouTube 130

PR for Anyone

MARCH 30, 2022

Advertising is something that we pay for and it’s us telling the world how great we are and advertising has a place in our marketing package that we do. So that’s why they call it earned media. So, advertising versus publicity…which one do you think is worth more? It’s actually publicity. But publicity is so great.

Advertising 130

Advertising Advertising Publicity YouTube 130

PR for Anyone

DECEMBER 8, 2022

Digital marketers could talk about how this could impact a business’ lead generation, and brick-and-mortar stores could talk about how they might lose customers as people opt out and forget about their store. The right to opt out of profiling based upon personal data. IT people could discuss what needs to be done to offer the opt out.

Media 130

Media Pitching Privacy Video 130

PR for Anyone

MAY 26, 2022

And if you followed me for any time, you know I’m a huge proponent of the podcast because in a podcast, you can hone in on your ideal target market. So many of my clients are like, “Oh, I want to be on the Today Show, Good Morning America, CNN, Fox News,” these big, huge national outlets. Who is your ideal client?

YouTube 130

YouTube Pitching Video System 130

PR for Anyone

APRIL 26, 2022

First and foremost, if you are a marketing or social media person, what does that mean? So, what is the big news this week? Elon Musk is buying Twitter and there are so many stories that we can trickle out of that newsjacking that we talk about all the time. Twitter has kind of fizzled a little bit.

Twitter 130

Twitter Pitching Financial Video 130

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Perhaps the most striking trend is the speed of the news cycle and pace of business. Speed Kills. Focusing Inward.

Trends 199

Trends Corporate Employee Analysis 199

PR for Anyone

MAY 18, 2022

By having all of that out there, you make it so much easier for the media to say “Yes!” Your marketing assistant can do it. You are the expert and you’re media ready. And you don’t need to hire an expensive PR firm. If you get all of your pieces in place, you can do it yourself.

YouTube 130

YouTube Video Pitching How To 130

PR for Anyone

DECEMBER 14, 2021

Landing in the media is as easy as these three steps to a killer media pitch! The hook is the most important aspect of all of your marketing. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Step 1 – The Hook.

Pitching 130

Pitching Media YouTube Video 130

PR for Anyone

OCTOBER 28, 2021

And learn how to pitch the media and start incorporating that into your everyday marketing, because I know of no better way than to get hundreds of thousands, millions of people learning about your business. And I show you so many ideas on the channel how to make yourself newsworthy. Hooks are super easy. Just look at magazine covers.

Publicity 130

Publicity Pitching System Small Business 130

PR for Anyone

JULY 22, 2021

Addressing and solving what pains people is #1 in marketing. But if you want to position yourself as an industry expert, you do that by. overcoming the challenges that are faced in your industry. It’s about value you provide an audience who wants to learn something about your industry or what you do. You want to pitch around that.

Industry 130

Industry Pitching How To System 130

PR for Anyone

JUNE 30, 2021

This is a huge month to be pitching the media. A month that we they’ve done a really good job of marketing that. Anybody related to taxes, accounting, wealth management, insurance, anything at all. Of course it is Breast Cancer Awareness Month.

Pitching 130

Pitching Nonprofit Financial Insurance 130

PR for Anyone

AUGUST 26, 2021

I am asked all the time about whether or not to pay for influencers to promote your product, service, and brand. It’s s dicey question. They can be valuable IF you find the right one.

How To 234

How To Brand Branding Financial 234

PR for Anyone

SEPTEMBER 8, 2021

They think of people who work for the media as an elite group of untouchables like A-list celebrities or royalty. If been doing this a long time and one of the biggest things I hear is that people are afraid of journalists.

Television 221

Television Pitching Interviews Radio 221

PR for Anyone

AUGUST 11, 2021

But the big question I get all the time is, “do I pitch the same story to all the different media outlets at the same time?” The way I’ve shown you how to pitch the media is by NOT using a press release and making your pitches more personal. You’ve finally done it. ” The answer is no.

Pitching 223

Pitching Media Television How To 223

PR for Anyone

SEPTEMBER 16, 2022

What are you going to pitch the media in October? Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. It’s almost October. So much to consider like the season – it’s fall – what happens in your industry in fall?

Pitching 130

Pitching Financial Small Business YouTube 130

PR for Anyone

SEPTEMBER 8, 2022

You’ve landed in the media. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I hear from people who were on TV and they’re excited and they want it to live on forever.

Media 130

Media YouTube Video Interviews 130

PR for Anyone

NOVEMBER 11, 2021

People often question the difference between public relations and marketing. This week I’m going to talk about publicity and marketing. We put out tons and tons of great content to help you land in the media. So subscribe to the channel and now I will tell you about publicity and marketing.

Publicity 225

Publicity Marketing YouTube Video 225

PR for Anyone

AUGUST 25, 2022

Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here.

Pitching 130

Pitching Media Insurance Insurance 130

PR for Anyone

AUGUST 18, 2022

Watch this week’s PR Tip here: People understand the value of being in the media but more often than not, people are just trying to “sell” the media by putting in their product, service or brand without thinking of the bigger picture and the bigger impact they can make.

Media 130

Media Nonprofit Pitching Television 130

PR for Anyone

AUGUST 4, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity?

Publicity 130

Publicity YouTube Advertising Advertising 130

PR for Anyone

JULY 28, 2022

Watch this week’s PR Tip here: How do you your story to multiple media outlets? Many people feel they have one story and that one story might not fit in every media outlet. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

Pitching 130

Pitching Media YouTube Interviews 130

PR for Anyone

MARCH 23, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. When I first started handling my own PR, I did it all wrong. What did I know? What I was doing seemed to make sense. I submitted back-to-school ideas in August; gift guide suggestions in November; Mother’s Day in April.

How To 130

How To Pitching YouTube Advertising 130

PR for Anyone

JUNE 30, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Many people think of PR as something that is only when you are in crisis… that the PR spin machine has to start when things are spiraling negatively.

Crisis 130

Crisis YouTube Video Industry 130