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Media Training Lessons From Oprah Winfrey’s Interview With Prince Harry and Meghan Markle

PRSay

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises.

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Pitch the Media

PR for Anyone

But the big question I get all the time is, “do I pitch the same story to all the different media outlets at the same time?” The way I’ve shown you how to pitch the media is by NOT using a press release and making your pitches more personal.

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TikTok Trends

PR for Anyone

Remember, that’s what the media loves to cover. I want you to look at TikTok because that is one of the fastest growing social media platforms. I’ve seen multiple stories on television with experts talking about what TikTok is talking about.

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How to Offer Media Training to Your Clients

Solo PR Pro

If you do any kind of media or influencer outreach for your clients, basic media training should be part of your services. While media training and its basic principles are second nature to Solo PR Pros, it’s a foreign concept to many client spokespeople. But some media training guidance is universal. Good basic media training materials can include: Key messages- obvious, but important. When to hire a professional media trainer.

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Can ChatGPT Be Your Publicist?

PR for Anyone

I wondered how we could use ChatGPT for media resources. The first thing I did was type, “What are some things to pitch the media in February?” That got me to thinking though, can ChatGPT write a media pitch? ? You know, “what can I pitch the media in February?”

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Influencers

PR for Anyone

Make sure that if you make that investment, you see the return in products sold, people coming to your site or social media, or growing your list with potential clients or customers.

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Journalists

PR for Anyone

They think of people who work for the media as an elite group of untouchables like A-list celebrities or royalty. I can’t tell you how many media personalities personal cell phones I have in my phone, including a top national anchor. Start on social media and be “social.”

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Easy Trick to Land in the Media

PR for Anyone

December and January are the most difficult times of the year to land in the media. Seasoned media experts often get to come back for end-of-year wrap-ups. It’s very hard to break into media now. That being said, I have a great hack for anyone to land in the media today!

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What to Pitch the Media in Spring

PR for Anyone

Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas. One thing that every single person reading this post can be sure of, is that they have something to pitch the media relating to upcoming college graduates.

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What to Pitch the Media in May

PR for Anyone

I always like to give my followers ideas for pitching the media. This week I want to talk about what you should be pitching in the media right now because it’s the beginning of May. The post What to Pitch the Media in May appeared first on Christina Daves - PR Strategist.

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Newsjacking Idea

PR for Anyone

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Get creative in your media pitches.

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Pitch Around Elon Musk and Twitter

PR for Anyone

Watch the video and/or read the transcript and you’ll see a bunch including things related to: Social Media. First and foremost, if you are a marketing or social media person, what does that mean? Having you pitch the media.

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Go from Established to Known

PR for Anyone

By using media, social media, influencer marketing, and video, you can establish your expertise and go to the next level of being known! Imagine having the media reach out to you because you are seen as THE go-to expert in the industry.

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Pitch the Media Today

PR for Anyone

Now is the best time to pitch the media, especially television. August is the slowest news time as so many people are traveling and don’t want to forego their vacation for a media appearance. And big bonus, August is the best time to pitch the media.

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Back to School Media Pitches

PR for Anyone

Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Right now back-to-school is a hot topic so the media is looking for those peripheral stories related to back-to-school that they can share with their audience.

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What to do with Media Appearances

PR for Anyone

You’ve landed in the media. Of course I’ve been on 1000’s of media outlets since then but that’s one of the biggest so I want people to see it, again and again. It’s up to you to be your own megaphone when it comes to your media appearances.

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What Can You Do to Land a TV Pitch?

PR for Anyone

” People know the power of television and they see me there regularly and they want to know how they can be that expert. The most important thing to remember is that television is visual. People are watching television and they need to see things.

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Pitching News Today

PR for Anyone

So just paying attention to the news cycle and what is happening in it, can easily allow you to be in the media regularly. Check out social media and what people are talking about. And that’s where media comes in. What are people saying on these media outlets?

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What to Pitch in October

PR for Anyone

What are you going to pitch the media in October? Watch this segment of a client who landed in the media for this and watch this incredible story of preventing domestic violence. Pick one of these and start pitching the media today!

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Why Publicity?

PR for Anyone

They call it earned media because you didn’t pay for it, you earned it based on your credentials and value to a news outlet’s audience. So you have paid media and you have earned media. And start pitching the media because it will just elevate your brand.

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Positioning Yourself as a Media Expert

PR for Anyone

Watch this week’s PR Tip here: People understand the value of being in the media but more often than not, people are just trying to “sell” the media by putting in their product, service or brand without thinking of the bigger picture and the bigger impact they can make.

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Pitching Multiple Media Outlets

PR for Anyone

Watch this week’s PR Tip here: How do you your story to multiple media outlets? Many people feel they have one story and that one story might not fit in every media outlet. Take your diamond, aka your story, and think of each facet as a different media outlet.

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Pitch the Media Regulary

PR for Anyone

Watch this week’s PR Tip here: Today I am challenging you to start pitching the media regularly. Think about what you can pitch the media for the rest of the year. I already gave you some ideas last week for August, slowest time in the media, best time for you to pitch.

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PR Myth #3 – PR Generates Sales

PR for Anyone

YOU need to put the sales funnel in place from your media appearance(s). Media does give you authority and makes you more credible but it won’t necessarily get you instant sales the minute you appear on television or in a print interview. land media attention.

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PR Myth #5

PR for Anyone

But before I dive in, make sure you subscribe to the channel and ring the bell so you’re notified of all these videos that I put out to help you land in the media.

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PR Myth #6 – PR is Only for Crisis

PR for Anyone

And then there is positioning you an expert in your industry where you can regularly be featured in the media. Or if you want to just have a conversation, set up a call with me at ChatwithChristina.com , and I can’t wait to see you in the media.

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PR Myth #2

PR for Anyone

land media attention. You don’t need to send out an expensive press release to land in the media. And that is that you have to have a press release in order to land in the media. So It’s www.ChatwithChristina.com and I’ll see you in the media.

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PR Myth #4 – Size Doesn’t Matter

PR for Anyone

They want national media exposure: Good Morning America, Today Show, Fox & Friends, CBS This Morning, any of the nightly news shows, CNN, MSNBC, etc because they think size of audience matters. PR Myth #1 – A Press Release Will Get You in the Media.

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Tips for Media Interviews

PR for Anyone

One of the top tips for a media interview I can give you is to be real and authentic. When you try to answer something you don’t know, it could backfire on you – especially on a recorded interview like television, radio, or podcast.

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PR Myths

PR for Anyone

With consistent media outreach, using good, newsworthy story ideas, YOU have the ability to turn yourself into a media expert and be seen as famous in your field. I pitch the same media people different stories every month. You are the expert and you’re media ready.

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Media Storytelling

PR for Anyone

Instead of just posting on social media , incorporate a story, give your insight, your feedback, an example. They can really get to know you when you put story into video and your social media posts. The post Media Storytelling appeared first on Christina Daves - PR Strategist.

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Video Strategy Plan

PR for Anyone

So I’m now hosting this show on Daily Ad Brief called More 2 Media where I interview industry experts in digital marketing, media, regular marketing. I want to make sure you guys are armed and ready to pitch the media.

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Mindset and Media

PR for Anyone

I had no idea how important mindset was when pitching the media until I really dove deep with myself and now with my clients. We just wrapped up our Get PR Famous event and the underlying theme was how we helped them come out of their comfort zone and believe they can be in the media.

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Advertising vs Publicity

PR for Anyone

3 – publicity is what we call “earned media.” This is the power of media. So that’s why they call it earned media. I give you a step-by-step on how to do this so that you can land in the media and I can’t wait to see you there.

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How to Get in Magazines

PR for Anyone

If you can’t find it, go to the magazine’s website, click on the advertising tab, and look for “media kit”. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

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Social Audio Platforms Public Relations

PR for Anyone

I’m sure by now you’ve heard of Clubhouse, the new, hot social media platform that is strictly audio. Check out PR and media groups and start listening and paying attention to what the journalists are looking for. audio social media platforms.

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How to Give a Great Media Interview

PR for Anyone

Media is editorial content unless you are paying for advertising. This week, I want to give you some tips on how to give a great media interview. The media loves sound bites. We get it all done there and we make you famous in the media.

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Public Relations Strategy to Pitch the Media Today

PR for Anyone

Are you looking for strategies to pitch the media today? Check out the new laws in your state and see what you can pitch to the media TODAY. to pitch the media to land in the media. I want to see you in the media this year.

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Three Steps to a Killer Media Pitch

PR for Anyone

Landing in the media is as easy as these three steps to a killer media pitch! It’s important that your media pitch have something valuable for the audience. Keep these 3 things in mind anytime you plan to pitch the media.

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PR Campaign Examples

PR for Anyone

You’ll see many examples of how people landed in the media. Read through these to get inspired on what you can pitch the media, today! What is it that you bring value to right now that will help you land in the media today?

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