4 essential reasons for giving media training to your employees
FEBRUARY 25, 2019
Don’t put all your media relations eggs in one basket. Savvy communicators all know the benefits of a well-placed story in the media. Earned media can be wildly successful at raising awareness about your brand and enhancing your credibility. By effectively merchandising media hits on digital platforms, you can amplify that success even more. After all, who wouldn’t want to see their company featured in local news, national media coverage or industry outlets?