4 essential reasons for giving media training to your employees

PR Daily

Don’t put all your media relations eggs in one basket. Savvy communicators all know the benefits of a well-placed story in the media. Earned media can be wildly successful at raising awareness about your brand and enhancing your credibility. By effectively merchandising media hits on digital platforms, you can amplify that success even more. After all, who wouldn’t want to see their company featured in local news, national media coverage or industry outlets?

Why tax-funded media training is a bad idea in Scandinavia

Doctor Spin

Obviously, I’m positive to media training. But as the Finnish finance minister’s resignation shows , getting media training as a public official isn’t without its concerns. Katri Kulmini stepped down after having received media training at 1,500 EUR an hour for a total of 50,000 EUR (57,000 USD). And still, even at 1,500 EUR per hour, 50,000 EUR amounts to almost a full week of media training.

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PR Pro Tips: Media Training Refresher for the New Year

RH Strategic

Media interviews present a golden opportunity for a CEO or spokesperson to get their company’s positive message out there. This is the primary reason people talk to the media, other than to control a crisis. If done correctly, a well-trained spokesperson can navigate even the most challenging questions. The post PR Pro Tips: Media Training Refresher for the New Year appeared first on RH Strategic. PR Best Practices interview media media training

PR Pro Tips: Media Training Refresher for the New Year

RH Strategic

Media interviews present a golden opportunity for a CEO or spokesperson to get their company’s positive message out there. This is the primary reason people talk to the media, other than to control a crisis. If done correctly, a well-trained spokesperson can navigate even the most challenging questions. The post PR Pro Tips: Media Training Refresher for the New Year appeared first on RH Strategic. PR Best Practices interview media media training

How Talking TOO Much Can Create a Crisis Where There is None

Garrett Public Relations

Lately, there seems to be no shortage of folks who seem hell-bent on creating a crisis for themselves, simply because they seem not to know when to be quiet. The post How Talking TOO Much Can Create a Crisis Where There is None appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. communications crisis communications crisis PR media interviews media relations PR PR crisis public relations consulting crisis media training tips PR consultant

Media Training Class: Top 9 Mistakes Even Trained Spokespersons Make When Talking To Reporters

Doctor Spin

Over the years, I’ve must’ve done between 50-60 media training sessions with corporate- or political spokespersons. Standing in front of a camera or a microphone can be stressful for anyone, especially if you’re facing a crisis. Therefore, many leaders, politicians, and communication professionals invest in media training. Still, many have expressed their concerns about corporate media training in general.

3 key takeaways from COVID-19 crisis communications

PR Daily

Be transparent, focus on the facts and be kind to the reporters trying to cover a once-in-a-generation crisis. The most unique aspect of crisis communication during COVID-19 is that it’s a shared experience. When I was a newspaper reporter and covering a crisis, my readers might have been completely unaffected or completely consumed by it. After I shifted to communications, a crisis felt very insular and isolated. COVID-19 Crisis Communications

Expert guidance to prep your spokesperson—before a crisis hits

PR Daily

In the world of media training and media interviews, there are some serious flaws you should avoid at all costs—especially when you must do a media interview during a crisis. Remember these truths: Media training is not about how to be fast on your feet; it is about how to be prepared so there are no surprise questions. In media training for a crisis, your spokesperson must be trained to internalize the sentence that deflects speculations.

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7 timeless tactics to mitigate PR crisis damage

PR Daily

What’s the cost of a PR crisis? Today, the outrage machine is always ready to get cranking, and the social media mob is more than willing to pile on—even before all the facts are known. Unfortunately, there’s no way to truly “crisis-proof” a corporation or brand, but there are seven steps you can take to protect your reputation and mitigate fallout. Crisis-proof your business first. Those are the scenarios that should be prioritized when planning a crisis response.

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A PR View Of CEO Apologies

ImPRessions - Crenshaw Communications

Media training can be a useful communications tool, whether it be for national TV interviews or phone chats with small trade press. The advantage is that there’s no aggressive journalist to challenge him, which can be very important for a nervous or media-shy executive. He has clearly benefited from excellent media training. crisis management PR Fish Bowl public relations CEO apology crisis PR Media Training Spokesperson

In a crisis, use the language of empathy, not legalese

PR Daily

Instead, as those who’ve undergone media training know, the best answer is often to reframe the question. The post In a crisis, use the language of empathy, not legalese appeared first on PR Daily. COVID-19 Crisis Communications External Communications Leadership Communications Marketing Media Relations Storytelling The Workplace Writing & Editing

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The nuances of a public apology

Doctor Spin

They’re to be found everywhere and the news media can’t seem to get enough of these dramatic statements. Learn more about social media, online marketing, and corporate communications. From a public relations perspective, public apologies are fascinating.

Follow these 8 steps to prepare for a crisis

PR Daily

Crisis preparedness is important, but is it essential? Unfortunately, the experience of managing a real-life crisis prompts many organizations to finally begin preparing for the next potential disaster. Developing the gold standard for crisis readiness is more than a robust plan or even sporadic trainings and simulations. How, though do you shift mindsets and take the essential steps needed for effective crisis management?

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How to prepare for an extreme weather crisis

PR Daily

Do you have a communication plan in place if a crisis situation should roll in? Make your job easier by anticipating the crisis before it arrives and preparing a system of communication. How will you handle calls from the news media? Do you have a media-trained spokesperson? FREE GUIDE: 3 helpful tips for your crisis comms prep ]. In weather-related crisis situations specifically, a top concern is going to be public safety.

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How to Maintain Relationships With Journalists During the Pandemic

PRSay

The COVID-19 pandemic is creating unprecedented challenges for the news media. Social distancing has forced journalists to change nearly every aspect of how they do their jobs as they navigate a new way of reporting amid the biggest health crisis in a century. For communicators, that means nearly everything you thought you knew about interacting with the news media has been turned upside down. Communicators can also be the “helpers” to the media right now.

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Being Smart and Strategic When Navigating the Current News Cycle

PRSay

At MediaSource, we’ve been speaking with our key media contacts to keep a pulse on what’s happening in newsrooms, and speaking regularly with our partners in journalism. To help your team, we’re sharing our approach, which is based on experience and feedback from our long-term media relationships. At the moment, with interest and resources all pointed squarely toward the coronavirus outbreak, unrelated feature stories are not resonating well with the media.

How to Mitigate the Transference of Stress During a Crisis

Melissa Agnes

” This is important for leaders to realize prior to experiencing a crisis. Because successful crisis management often requires an appearance, in some capacity, by the organization’s leadership. And while we’ve always known this, the fact that recent studies prove that stress is contagious , means that stress risks having more of a negative impact on your crisis management than perhaps previously anticipated.

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The nuances of a public apology

Doctor Spin

They’re to be found everywhere and the news media can’t seem to get enough of these dramatic statements. From a public relations perspective, public apologies are fascinating.

The Epic List of PR’s Daily Challenges (And How to Overcome Them)

PR News

Communications Corporate Responsibility Crisis Management Digital PR General Internal Communication Measurement Media Relations PR News Blogger Network Research Social Media Staffing and Management Water Cooler AVEs C-suite Facebook KPIs management PR challenges press release social media training Twitter writing

A Mad Bum Who Knows Crisis PR

PR News

Why does a 27-year-old athlete without a college education know that the best way to head off a potential PR crisis is to be honest, while highly experienced CEOs and heads of multinational corporations, who’ve had the benefit of media training, fail to learn this lesson? The post A Mad Bum Who Knows Crisis PR appeared first on PR News Blog. Crisis Management

Crisis & Reputation Management on Boards’ Radar

The Proactive Report

KPMG’s 2017 On the Board’s Agend a report also has crisis and reputation management listed as a priority and notes that crisis prevention and readiness have taken on an increased importance and urgency for boards and management teams. A crisis can occur so much faster now and the information can spread like wildfire on social media. It is essential to be prepared and be ready to respond if and when a crisis occurs. Crisis Readiness Tips.

Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators

PR News

Corporate Responsibility Crisis Management Digital PR General Internal Communication Measurement Media Relations Media Training Research Social Media Staffing and Management branding crisis diversity measurement media relations social mediaYou’re halfway through what’s been a rather interesting year in business, politics, brand successes and blunders and Game of Throne developments.

Pitching Reporters Amid COVID-19 Informs 2020 ‘State of the Media’ Report

PRSay

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21. To stay in the media’s good graces, PR pros are advised not to follow up on their pitches more than once. Other takeaways include: Distrust in the media is decreasing in the eyes of journalists.

Eight Ideas to Unlearn this Summer: A Communicator’s Checklist

PR News

Crisis Management Digital PR General Internal Communication Media Relations Media Training Social Media Staffing and Management agencies clients customer service Internal Communications media relations Millennials professional development social mediaSand between your tanned toes and the relaxing sound of waves hitting the shore. Happy hour that begins at 4pm (it’s 5’oclock somewhere). Visiting new places.

Crisis Management 101: Shark Week Case Study, Pt. 1

Shift Communications

Anyone Could Need Crisis Management (…and at Anytime). is suffering a crisis. As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. s PR reps/trusted advisors/crisis comms ride-or-dies, deny the fire of its resources we shall. In this five part blog crisis management series, we’ll walk through how we would work with our pretend client, G.W., Media training.

Convincing Clients to Prepare for Crisis

Solo PR Pro

Communications professionals know having a PR crisis plan in place is invaluable. There are clients who understand a PR crisis plan is essential, and either expect or welcome its creation. Whether a major event or a minor blunder, how a PR crisis is handled impacts a client’s livelihood and everything they have built. One way to convince a reluctant client is to show how a botched PR crisis can affect their bottom line.

A 2-Minute Public Speaking Hack Using Body Language

Polaris

Yet public speaking and media interview skills are essential for most executives and business owners. And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. Which brings us to Talk about Talk, a semi-regular (I’ll share something whenever I find an example from which we can all learn) feature here on the Polaris bog about media interview and presentation skills. Media Training

The Sexy Allure Of Crisis Management Is Presenting Risk To Organizations

Melissa Agnes

Thanks to high-profile crises, viral issues, and fun television series like Scandal , crisis management is being seen more and more as a “sexy” and thrilling profession or service offering. Crisis management advisors and consultants are not supposed to be the risk. Their current crisis management firm is not delivering practical deliverables. They distrust crisis management firms and advisors as a result of having been taken advantage of in the past.

Crisis Communications & Social Media When “It” Hits the Fan

PRSay

To be an expert in crisis communications you have to move your organization at the speed of Twitter when “it” hits the fan. In short order, it was followed a barrage of requests from media asking to use the footage. Social media is your competition. How long does it take your organization to send out your first official public statement or news release when a crisis happens? With greater frequency, they are also broadcasting your crisis live on Facebook or Periscope.

Credit Union Times: CU Crisis Planning Essential

Reputation Us

From cyber attacks, to hurricanes, to mergers gone wrong; the negative headlines seem to rule the front pages in media outlets across the CU world. The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.” Credit Union Crisis Planning Essential. You developed a crisis communications plan?’

How Humour Makes Your Message More Palatable. and More Powerful

Polaris

Yet public speaking and media interview skills are essential for most executives and business owners. And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. Which brings us to Talk about Talk, a semi-regular (I’ll share something whenever I find an example from which we can all learn) feature here on Polaris B about media interview and presentation skills. Media Training

TCIP #021 – 30 Lessons In 30 Years of Crisis Management With Jonathan Bernstein (Part 1)

Melissa Agnes

Welcome to episode #021 of The Crisis Intelligence Podcast, with Melissa Agnes and Jonathan Bernstein. Jonathan Bernstein is a veteran crisis management professional with 30 years of experience and first-hand lessons behind him. This episode of The Crisis Intelligence Podcast discusses: 15 of the biggest lessons that Jonathan has learned in his crisis management career that he wants you to know and learn from. The internet’s impact on risk and crisis management.

PR and social media set for continued growth

Stuart Bruce

Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months. The FT says : “The social media result is particularly striking given that some companies have had high-profile failures in this area. Lots of new research around at the moment that point to a positive future for the public relations business.

3 crisis communications lessons from Southwest’s intrepid pilot

PR Daily

Navy fighter pilot who safely landed a Boeing 737 in Philadelphia after a mid-air explosion took out one of its engines—also gave a master class in crisis communications at 190 mph. Having a clear protocol in place when a crisis hits saves valuable time and allows practitioners to focus on the issue at hand. A good plan will identify a crisis team for making decisions and responding in an emergency situation. Communicators can learn a thing or two from airline pilots.

Writing your crisis comms playbook: Free guide reveals key techniques

PR Daily

Your crisis could start with a data breach. That means that long before the crisis breaks, you must write a communications playbook that lays out how your organization will respond. The guide, " How to Build a World-Class Crisis Communications Playbook ," details how to build a crisis response team, anticipate incidents you may face and rehearse for crises. How prepared statements written long before a crisis strikes can help you respond faster and more thoughtfully.

The Plane Truth About Following Up on Pitches

PRSay

You know the feeling when a sudden crisis hits. Many PR practitioners let uncertainty they are feeling in their gut creep into their language in the emails they write to media. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.

Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. Depressingly the need for more investment in training was also one of the main findings of last year’s report. In contrast 21% point to the marketing department (up by 5%), and 23% the social media team. More education and training needed to acquire digital PR skills. However, social media (i.e.

Media Interview Skills: Why Silence Is Not Always Golden

Polaris

Yet public speaking and media interview skills are essential for most executives and business owners. And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. Which brings us to Talk about Talk, a semi-regular (I’ll share something whenever I find an example from which we can all learn) feature here on the Polaris bog about media interview and presentation skills. Media Training

Corp Comm Frets Leadership in Crisis Comms, says Study

Sword and the Script

What potential crisis could have a substantial impact on your business? That’s the essence of crisis communications planning – preparing for the worst before it happens. Igniyte , a UK-based PR firm, commissioned a study of 508 managers finding, “40% of UK managers surveyed cite their higher management team as the biggest risk to a PR crisis.”. As if convincing management of the need for, and value of, crisis planning wasn’t already a challenge!

These Smart Social Media Tactics Will Help You Prevent A Crisis

Melissa Agnes

Editor’s Note: This is a great blog post that gives you an overview of what you can do, right now, to prevent a crisis. However, if you would like to learn more about each specific tactic, I invite you to listen to episode #015 of The Crisis Intelligence Podcast , where Chris and I discuss the “how to’s” and “must do’s” of each of these three tactics – and more! . But, are they a crisis? How to avoid a public relations crisis.

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