ImPRessions - Crenshaw Communications

JUNE 1, 2021

At the same time, having a terrific media spokesperson who can nail the messaging, handle tough questions and make business or technical language accessible isn’t always easy. . While some executives are born to be media resources, and they’re every PR person’s dream. Advise execs to be natural and not rush through the interview.

Interviews 268

Interviews Media Construction Report 268

Deirdre Breakenridge

NOVEMBER 16, 2021

” As a result of the changes, including how social media amplifies what you share in print, online or on TV, you have to prepare differently. It’s a very noisy landscape, tensions run high on different topics and taking an interview means being present and ready to navigate questions beyond the messages you want to share.

Ethics 195

Ethics Interviews Media Print 195

Polaris

DECEMBER 3, 2014

Unless you’ve role-played in media or presentation training, you likely have no clue about the messages you’re communicating with your head, hands, feet and overall posture. In my experience in media training sessions, there’s no substitute for seeing yourself on camera. Media Training' What you say.

Interviews 132

Interviews Media Training Training Media 132

PRSay

MARCH 19, 2020

or a wall with paintings or prints on it. Ken Scudder has provided media training, presentation training, crisis communications training and consulting, as well as writing and editing, to business leaders, celebrities and politicians for more than 20 years. Is there anything controversial there?

Interviews 204

Interviews Video Meeting Skype 204

Polaris

NOVEMBER 26, 2014

And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. Which brings us to Talk about Talk, a semi-regular (I’ll share something whenever I find an example from which we can all learn) feature here on Polaris B about media interview and presentation skills. Media Training'

Education 170

Education Training Media Training Interviews 170

Polaris

NOVEMBER 22, 2014

And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. Which brings us to Talk about Talk, a semi-regular (I’ll share something whenever I find an example from which we can all learn) feature here on the Polaris bog about media interview and presentation skills.

Publicity 190

Publicity Training Interviews Media Training 190

Polaris

DECEMBER 8, 2014

And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. Which brings us to Talk about Talk, a semi-regular (I’ll share something whenever I find an example from which we can all learn) feature here on the Polaris bog about media interview and presentation skills.

Interviews 133

Interviews Media Training Media Training 133

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. In the late 1980s, the media was cut and dry. Yes, there is still print and broadcast media. Media Media Training PR 2.0

Pitching 150

Pitching Radio Newspapers Print 150

Communications Conversations

SEPTEMBER 10, 2020

I really appreciated my time in radio and print journalism. I spend a good chunk of my time on media relations and pitching. I coordinate a lot of TV segments and print/online interviews across the country. Part of this is media training our general managers, personal trainers and other experts to get them ready to go on camera.

Radio 167

Radio Journalism Interviews Energy 167

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training. With a print interview, there are opportunities to reach out to a journalist and add or amend statements. But, failing to prep can be a miscalculation.

Skype 170

Skype Interviews Crisis Communications Crisis 170

PRSay

APRIL 9, 2021

Mackenzie’s client was featured in the story’s two photos, including one that ran on the front of the Business section of the paper, in print and online. You came through in such a big way on this one, providing a fantastic example.”. A real appeal.

Pitching 164

Pitching Travel Journalism Exercises 164

ImPRessions - Crenshaw Communications

MAY 8, 2017

Whether seizing a media moment or rolling out a coordinated effort, those who speak on the company’s behalf need to be fluent and comfortable conversing with press. Most leaders can benefit from at least a quick professional media training session to polish the rough edges and instill confidence.

Media 199

Media Interviews YouTube Hotels 199

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Research reporters, anticipate questions. Will it likely be friendly or combative?

Media Training 180

Media Training Training Interviews Media 180

PR for Anyone

MAY 26, 2022

Media does give you authority and makes you more credible but it won’t necessarily get you instant sales the minute you appear on television or in a print interview. Sales is a process and it takes time and just because you land in the media doesn’t mean you’ll get instant sales.

Television 130

Television Print Interviews YouTube 130

Cision

NOVEMBER 23, 2015

Over the past decade, social media has dramatically changed the way we find, access and read the news. Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Journalists are slowly, but surely, hopping on the social media train too.

Social Media 120

Social Media Media Pitching Media Training 120

PRSay

JULY 26, 2017

She is also a colonel in the Air Force Reserve serving as a public affairs officer at the Pentagon, and owner of AK & Associates, a Milwaukee-based consulting firm that specializes in media training and crisis communication. Carver took the Self Assessment quiz, downloaded notes before each module and printed them in Braille.).

Study 121

Study Public Affairs Software Nonprofit 121

PR for Anyone

JUNE 30, 2021

You need to be pitching national publications NOW for stories that will go to print in October. This is going to seem kind of crazy but if you’ve been following me for awhile, you know this. Hard to think that far ahead. That being said, isn’t it worth it to have millions of people learn about your product service or brand?

Pitching 130

Pitching Nonprofit Financial Insurance 130

PR for Anyone

JANUARY 20, 2022

I promise that they will say who you are and where you come from and link back to you, when it goes on the website or on the domain, whatever – if it’s a print interview or if it’s a television interview – but don’t sell. You are there to provide value.

Interviews 130

Interviews How To Media Television 130

Shift Communications

JANUARY 8, 2016

Late fall and early winter, my church recorded and released a CD, and I connected with local media outlets to share the story in print, online and broadcast outlets. I guess Mommy forgot to media train her own kindergartener! My favorite piece of coverage was a New England Cable News clip. It felt great.

Local 60

Local Media Training Education Print 60

Barokas

DECEMBER 5, 2019

Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. A charismatic, media-darling mid-level exec is better than a guarded or overworked CEO any day. Content marketing has taken on new life and meaning. Keep her in the limelight.

Strategy 78

Strategy Media Storytelling Pinterest 78

Konnect Agency

DECEMBER 1, 2019

One of the reasons broadcast segments are so coveted is because it gives your brand a chance to break out of static print media and reach a large audience within a short amount of time. If you want to learn more, ask our team about the media training services we provide. Are you ready for your close up? Amanda Lencina.

Interviews 80

Interviews Media Training Print Brand 80

Communications Conversations

AUGUST 21, 2018

I also spent a long time identifying the perfect store and manager within my territory, and going through all of the necessary media training with him. I finally got the paper in my hands, and it felt pretty surreal to see all of my hard work in print.

Sports 113

Sports Retail Local Report 113

wiredPRworks

FEBRUARY 11, 2016

Promote your business and amplify your message across communication channels: Public Relations and Social Media. Print and Digital Advertising. SOCIAL MEDIA TRAINING SUCCESS TRACK. Building the foundation of a comprehensive social media marketing plan. Shaping your brand's reputation.

Training 45

Training LinkedIn Marketing Pinterest 45

Reputation Us

SEPTEMBER 7, 2016

And as part of the collaboration, she asked if the reporter would be willing to give her the opportunity to view the article before it is printed or posted on its news site. She learned to tell reporters that she would be happy to do an interview in collaboration with developing the story. The reporter agreed.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Waxing UnLyrical

NOVEMBER 4, 2015

As we all know, we’ve moved from a print-focused world, to desktop and now to mobile and it’s up to us to get better at showing, not just telling. In the beginning, there was the word…in the end, maybe not so much. That means integrating visuals into our communications not as an add-on, but at the concept stage.

Mobile 40

Mobile Film Media Training Video 40

Waxing UnLyrical

JULY 3, 2013

Thanks again for sending an email my way, Daniel. I got a reply email 12 hours later, at 4:31 AM that said: Thank you for your quick response. I am flexible on rates, depending on client/project/budget.

Marketing 100

Marketing SEO Writing Engineering 100

ImPRessions - Crenshaw Communications

JUNE 7, 2019

Actually the term originates with metal printing plates of prepared text that were distributed to local newspapers. But PR agency people often need to flag media stories for clients, either because it may have a negative mention of their brand – or in preparation for reactive media pitching.

Agency 192

Agency Internal International Pitching 192

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

But sometimes we overlook freelancers and other “gig” contributors, whose numbers are increasing as traditional media outlets shrink. These contacts can be a gold mine of information and access, particularly when it comes to cracking morning television or top-tier print publications. Conduct media training early.

Television 120

Television Interviews Engineering Tools 120

Cision

NOVEMBER 3, 2016

Of course, PR professionals have long been trained to be mindful of the consequences of unintended recipients of critical information, and they know how to counsel clients not to engage in the worn out ‘off the record’ argument. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

ImPRessions - Crenshaw Communications

APRIL 1, 2016

For anyone who is the subject of a media interview, it bears repeating that the interview isn’t over until it’s over. And even then, there may be follow-up, fact-checking, editing, and adding, so don’t exhale until you see it printed, posted, or broadcast.

Interviews 120

Interviews Media Radio Sports 120