Public Relations Today

Top 10 Social Media Monitoring Tools for PR Pros – a 2024 List

Prowly

MARCH 20, 2024

There is one thing that works very well – social media monitoring. A social media monitoring tool can show you the immediate effects of your campaigns […] The post Top 10 Social Media Monitoring Tools for PR Pros – a 2024 List appeared first on Prowly Blog.

Social Media

Social Media Tools Media Blogging

Using media monitoring and social listening for PESTLE analysis

Onclusive

NOVEMBER 17, 2021

This week, we’re wrapping up the series with a look at sentiment monitoring, social listening and trend tracking as an essential part of the process. Sentiment monitoring. Social listening. Social listening allows organizations to track what is being said about them, their competitors and industry topics on social media.

Analysis

Analysis Media Reputation Trends

Social Media Monitoring vs. Social Listening

Awario

AUGUST 22, 2022

Social media marketing, just like any other industry, operates in both more straightforward and more complex terms. But not every social media concept is as clear. This is especially relevant when we talk about social listening vs social media monitoring.

Social Media

Social Media Media Examples Industry

7 steps for writing an effective social media monitoring brief

Agility PR Solutions

MAY 10, 2023

When you’re in the PR industry, monitoring social media becomes part of the job. After all, that’s where you find answers to your burning questions like: “What are our customers talking about?” “How do people perceive our brand image?” What trends should we pay attention to?”

Social Media

Social Media Writing Media Trends

5 data metrics and rules you must monitor in your social media campaign

Agility PR Solutions

APRIL 12, 2023

The most straightforward answer is, by observing available data and information, monitoring shifts over time. With that in mind, here are the […] The post 5 data metrics and rules you must monitor in your social media campaign appeared first on Agility PR Solutions.

Social Media

Social Media Data Media Measurement

7 ways to use social media monitoring to get inside your prospect’s head

Agility PR Solutions

MARCH 19, 2023

By now you should know that social media is absolutely vital for a modern business. Obviously, social media is important, but how does one use it effectively? While that might be common knowledge, few people actually know what it really means. The answer to that is simple.

Social Media

Social Media Media Publicity

How To Monitor Social Media Like a Boss

Cision

OCTOBER 25, 2016

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Keeping track of platforms, direct and indirect messages, social care opportunities, and the competition is difficult for nearly any business, and size makes managing these more daunting.

Social Media

Social Media How To Media Customer Service

The 12 Best Social Media Monitoring Tools

Brand24

NOVEMBER 23, 2018

Have a look at the 12 best social media monitoring tools that will help you keep track of those conversations. Whether you like it or not, your business is most likely talked about somewhere online.

Social Media

Social Media Tools Media Brand

Should Corporations Invest in Social Media Monitoring?

PeakMetrics Insights

SEPTEMBER 19, 2022

Social media monitoring can help reduce the threat of vendor risk — and in today’s market, managing vendor risk is no longer optional. Learn more.

Social Media

Social Media Corporate Media Marketing

Most small businesses monitor online reputation via social media—here’s how

Agility PR Solutions

MARCH 14, 2019

As a result, 88 percent of small businesses monitor their reputation online. Social media is a low-cost, high-impact platform small businesses can use to track what people say about their brand, which is why 66 percent of small businesses use social media to monitor […].

Small Business

Small Business Social Media Reputation Media

Campaign monitoring on social media: a how-to guide in 7 steps

Awario

FEBRUARY 2, 2021

Campaign monitoring helps you spot any troubles early on and prevent a full-blown social media crisis, track the reaction, and measure how the awareness and reputation change over the course of the marketing campaign and after.

Social Media

Social Media How To Media Crisis

Optimize Social Listening and Media Monitoring with Boolean Search

Buchanan PR

OCTOBER 13, 2022

Boolean logic can be used for more than just Google searching; becoming a Boolean master can help you return the best results through most social listening and media monitoring platforms. The post Optimize Social Listening and Media Monitoring with Boolean Search appeared first on Buchanan Public Relations.

Media

Media Examples System Crisis

11 ways Social Listening will Transform your Communications Strategy & Performance

Onclusive

JUNE 1, 2023

Social media listening is fast becoming an essential part of the PR and Comms toolkit. Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy.

Strategy

Strategy Communications Reputation Measurement

Social Media Monitoring for Event Promotion

Brand24

MAY 30, 2019

Find out how can you plan and measure your event promotion with the help of Social Media Monitoring Tools.

Social Media

Social Media Media Measurement Tools

5 Ways Trend Tracking Helps PR & Marketing Pros

Onclusive

FEBRUARY 15, 2024

This is where social listening tools play a pivotal role. In this blog, we’ll dive into how a social listening tool tracks industry and consumer trends. Through this list, we’ll help you distinguish what must-have features you need in a social listening platform. How does a social listening tool track trends?

Trends

Trends Marketing Analysis Leadership

Comparing top 2021 media monitoring vendors

Onclusive

DECEMBER 6, 2021

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. This week, we are focusing on comparing comprehensive media monitoring and social listening capabilities for these providers.

Media

Media Comparison Software Enterprise

Social listening FAQ: 19 social media monitoring questions, answered

Awario

JUNE 29, 2020

We wanted to gather the most frequently asked questions about social listening and answer them. What I ended up with is the list of questions varying from the most obvious to quite specific (but still popular).

Social Media

Social Media Media

What is Social Media Monitoring and How Can You Do it Right?

PeakMetrics Insights

AUGUST 25, 2022

Social media monitoring helps brands build brand authenticity and nurture stronger brand loyalty. Here’s how it works.

Social Media

Social Media Media Brand Branding

Onclusive Clips – How Broadcast Monitoring Fits Into Your PR Plan

Onclusive

DECEMBER 7, 2023

How Broadcast Monitoring Fits Into Your PR Plan With so many of us now consuming media content through social platforms, where does this leave broadcast for PR & Comms? Is it still vital to have a broadcast monitoring tool to view brand mentioned and earned media coverage? Find out more here.

Radio

Radio Video Internal International

Onclusive Clips – How Broadcast Monitoring Fits Into Your PR Plan

Onclusive

DECEMBER 7, 2023

How Broadcast Monitoring Fits Into Your PR Plan With so many of us now consuming media content through social platforms, where does this leave broadcast for PR & Comms? Is it still vital to have a broadcast monitoring tool to view brand mentioned and earned media coverage? Find out more here.

Radio

Radio Video Internal International

What are the Best PR Coverage Trackers & How to Use them?

Onclusive

NOVEMBER 8, 2023

Tracking earned media and PR coverage is crucial for PR and communications professionals to demonstrate the impact and reach of campaigns. But this task comes with an array of challenges that call for extensive media tracking tools. Real-Time Monitoring: According to a recent study, an estimated, 328.77

How To

How To Tools Analytics Reddit

What are the Best PR Coverage Trackers & How to Use them?

Onclusive

NOVEMBER 8, 2023

Tracking earned media and PR coverage is crucial for PR and communications professionals to demonstrate the impact and reach of campaigns. But this task comes with an array of challenges that call for extensive media tracking tools. Real-Time Monitoring: According to a recent study, an estimated, 328.77

How To

How To Tools Analytics Reddit

NewsWhip awarded eleven G2 badges for Spring 2024

NewsWhip

APRIL 4, 2024

Once more, G2 has underscored our position as an industry leader in media and social media monitoring as we continue to earn recognition for being high performers across the Small Business, Enterprise, and Mid-Market categories. Our CSM is responsive and helpful, making the overall user experience positive.

Enterprise

Enterprise Small Business Case Study Social Media

The importance of (social) media monitoring

Barokas

MAY 3, 2017

While the situations differ greatly, the resulting PR misfires have one thing in common: both companies underestimated the power of social media in creating an echo chamber of outrage, and offered up tone-deaf, highly out-of-touch responses that were inappropriate for the level of public backlash they were facing.

Social Media

Social Media Airlines Media Viral

How to get the return on investment (ROI) from media monitoring

Onclusive

DECEMBER 1, 2021

G2 Crowd, the leading independent business software review company, has compiled a report that compares top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack. In the past, evaluating ROI for media monitoring was much more challenging than, say, for demand generation or even SEO.

How To

How To Software Media Analytics

Unlock Your Social Media Potential With Onclusive’s Social Listening

Onclusive

SEPTEMBER 27, 2021

As social media strategy contributors, communications pros know how important it is to keep tabs on trending conversations, stay tuned to what the competition is doing, engage key audiences, and amplify brand visibility through social influencers. Influencer relations are at the heart of any social media strategy.

Social Media

Social Media Media Enterprise Viral

Managing Corporate Reputation with PESTLE Analysis

Onclusive

NOVEMBER 3, 2021

In this webinar, we’ll speak with Kantar Reputation Intelligence about the PESTLE (Political, Economic, Social, Technological, Legal, and Environmental) analysis as a corporate reputation management tool and share tips for using media monitoring and social listening to get ahead of the game. Webinar Speakers.

Analysis

Analysis Corporate Reputation Measurement

How to Build Brand Value

Onclusive

AUGUST 30, 2023

Consistent Brand Messaging Across Channels In addition to ensuring your brand is visible to target audiences in all relevant places, including social media channels and paid, owned and earned media channels, consistency is key when it comes to brand messaging.

Brand

Brand Branding How To Reputation

Social Listening vs. Social Monitoring – What’s the Difference?

Buchanan PR

APRIL 17, 2024

Photo by dole777 on Unsplash In the dynamic world of digital communication, harnessing the power of social media is a critical element in any successful public relations and marketing strategy. In order to capture this information, many digital specialists turn to social media listening and social media monitoring.

Social Media

Social Media Trends Crisis Management Tools

3 Things You Don’t Know About Social Media Monitoring

Waxing UnLyrical

FEBRUARY 19, 2014

Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important. Here are the top 3 reasons why social media monitoring has become riskier than ever: 1. In the U.S.,

Social Media

Social Media Privacy Media Training

The 2024 US Presidential Election Report – How we did it?

Onclusive

JANUARY 18, 2024

As a media monitoring and solutions company, we believed that our monitoring capabilities and metrics could benefit the public’s understanding of the United States 2024 Presidential election discourse. You can make the most of the data we can provide to you in this media analysis by viewing our latest report here.

Report

Report Analysis Construction Data

Onclusive Launches Social Listening and Verified Media Database

Onclusive

SEPTEMBER 14, 2021

In addition to existing earned and owned media analytics and reporting features, Onclusive’s PR software now includes a human-verified media contact database, integrated journalist relationship management tools, and cross-channel social listening and reporting.

Media

Media Software Pitching YouTube

A Deep Dive into Our Social Listening Methodology – How Onclusive Analyzes the 2024 US Election

Onclusive

FEBRUARY 5, 2024

In our quest to unravel the intricate web of the 2024 US Election, we conducted a comprehensive Media Impact Analysis of digital, broadcast media and social media. This blog post provides an in-depth exploration of our social listening insights, focusing on the methodology and key segments.

Analysis

Analysis Reddit Energy Pinterest

How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

APRIL 4, 2023

Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. Engaging audiences and stakeholders A CEO who’s relatable, authentic, and engaging can create a strong connection with the media, consumers, and other stakeholders.

Reputation

Reputation Corporate Brand Branding

Onclusive Clips – Campaign Optimization – The Power of PR Analytics

Onclusive

NOVEMBER 2, 2023

Campaign Optimization – The Power of PR Analytics The continued rise of social media has given consumers an open platform to freely discuss brands and customer experiences. These conversations can also spur traditional media and cause a spike in brand mentions.

Analytics

Analytics Measurement Video Advertising

Onclusive Clips #6 – Campaign Optimization – The Power of PR Analytics

Onclusive

NOVEMBER 2, 2023

Campaign Optimization – The Power of PR Analytics The continued rise of social media has given consumers an open platform to freely discuss brands and customer experiences. These conversations can also spur traditional media and cause a spike in brand mentions.

Analytics

Analytics Measurement Video Advertising

The 22 Responsibilities of PR and What They Entail

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training

Training Media Training Reputation Crisis Communications

45+ Best Social Media Management Tools in 2024

Prowly

MARCH 26, 2024

For any business worldwide, using social media is a no-brainer with nearly 5 billion users globally. When it comes to the first question – you can use media monitoring to […] The post 45+ Best Social Media Management Tools in 2024 appeared first on Prowly Blog. Which platforms do I use?

Social Media

Social Media Tools Media Blogging

Podcasts: Coming soon to a PR strategy near you?

Cision

FEBRUARY 26, 2020

You can now monitor thousands of podcasts for mentions of your brand, products and competitors, right alongside the rest of your earned and social media monitoring.

Strategy

Strategy Social Media Brand Branding

Developing your content strategy to become a trusted expert

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! One of the sources of this information is media monitoring and social listening technology. How can you be a credible resource for your audience, stakeholders and the media by consistently sharing objective information and advice?

Strategy

Strategy Survey Automotive Data

Onclusive Clips – Actionable Insights for Brand Reputation Management

Onclusive

NOVEMBER 29, 2023

The pervasive influence of digital media, social, and the 24/7 news cycle has accelerated the speed at which information spreads. Onclusive Insights: Brand perception across the media – Gain a clear picture of how your brand perception is evolving across multiple media channels.

Reputation

Reputation Brand Branding Crisis Management

Onclusive Clips – Actionable Insights for Brand Reputation Management

Onclusive

NOVEMBER 29, 2023

The pervasive influence of digital media, social, and the 24/7 news cycle has accelerated the speed at which information spreads. Onclusive Insights: Brand perception across the media – Gain a clear picture of how your brand perception is evolving across multiple media channels.

Reputation

Reputation Brand Branding Crisis Management

Choosing the best media database, campaign management and reporting tools

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow.

Tools

Tools Report Comparison Media

Onclusive at PRSA ICON 2023: Celebrating PR Excellence

Onclusive

AUGUST 24, 2023

Book a free 1-on-1 meeting with our PR and Comms intelligence experts to discuss how you can take your strategies to the next level using media monitoring, social listening, and PR/Comms planning. Are you going to the PRSA ICON conference happening in Nashville this October?

Conference

Conference Meeting Strategy Media

Top 10 Social Media Monitoring Tools for PR Pros – a 2024 List

Using media monitoring and social listening for PESTLE analysis

Trending Sources

Social Media Monitoring vs. Social Listening

7 steps for writing an effective social media monitoring brief

5 data metrics and rules you must monitor in your social media campaign

7 ways to use social media monitoring to get inside your prospect’s head

How To Monitor Social Media Like a Boss

The 12 Best Social Media Monitoring Tools

Should Corporations Invest in Social Media Monitoring?

Most small businesses monitor online reputation via social media—here’s how

Campaign monitoring on social media: a how-to guide in 7 steps

Optimize Social Listening and Media Monitoring with Boolean Search

11 ways Social Listening will Transform your Communications Strategy & Performance

Social Media Monitoring for Event Promotion

5 Ways Trend Tracking Helps PR & Marketing Pros

Comparing top 2021 media monitoring vendors

Social listening FAQ: 19 social media monitoring questions, answered

What is Social Media Monitoring and How Can You Do it Right?

Onclusive Clips – How Broadcast Monitoring Fits Into Your PR Plan

Onclusive Clips – How Broadcast Monitoring Fits Into Your PR Plan

What are the Best PR Coverage Trackers & How to Use them?

What are the Best PR Coverage Trackers & How to Use them?

NewsWhip awarded eleven G2 badges for Spring 2024

The importance of (social) media monitoring

How to get the return on investment (ROI) from media monitoring

Unlock Your Social Media Potential With Onclusive’s Social Listening

Managing Corporate Reputation with PESTLE Analysis

How to Build Brand Value

Social Listening vs. Social Monitoring – What’s the Difference?

3 Things You Don’t Know About Social Media Monitoring

The 2024 US Presidential Election Report – How we did it?

Onclusive Launches Social Listening and Verified Media Database

A Deep Dive into Our Social Listening Methodology – How Onclusive Analyzes the 2024 US Election

How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive Clips – Campaign Optimization – The Power of PR Analytics

Onclusive Clips #6 – Campaign Optimization – The Power of PR Analytics

The 22 Responsibilities of PR and What They Entail

45+ Best Social Media Management Tools in 2024

Podcasts: Coming soon to a PR strategy near you?

Developing your content strategy to become a trusted expert

Onclusive Clips – Actionable Insights for Brand Reputation Management

Onclusive Clips – Actionable Insights for Brand Reputation Management

Choosing the best media database, campaign management and reporting tools

Onclusive at PRSA ICON 2023: Celebrating PR Excellence

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