Waxing UnLyrical

JUNE 21, 2017

In May, we saw a fab team from Mississippi State University Extension Service take their seats at the #measurePR “table.” Here’s some of what we talked about: On the existence of a perfect PR measurement strategy: A2: No ONE perfect strategy. I describe them as milestones, not finish lines #measurepr.

Agriculture 73

Agriculture Measurement Banking Resources 73

Waxing UnLyrical

JUNE 5, 2018

Where has #measurePR been, these last few months, you ask? As in, we held the chats, but didn’t get to post the recaps because, well, #life. So now you get not one, not two, but THREE chat recaps below. measurePR March 2018. MeasurePR You get takeaways on day 1 so its fun to learn. measurePR April 2018.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Waxing UnLyrical

DECEMBER 16, 2013

As many of you know, I started the #measurePR Twitter chat back in 2010. We’ve I’ve been up and down on the blogging front this year, and there are several #measurePR recaps we owe you. measurePR transcript for July 2. measurePR chat with Jay Baer. measurePR chat with Jeff Cann. Here you go.

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Measurement Case Study Twitter Google 86

Waxing UnLyrical

AUGUST 20, 2014

The August 5th edition of #measurePR featured Cision’s Senior VP of Digital Content (and my good friend!) How do PR people get their content out? hint: social) #measurepr. Know beforehand & avoid vanity metrics #measurepr. Labor Day is September 2, so the September #measurePR will be deferred by a week.

Measurement 79

Measurement LinkedIn Google Reputation 79

Waxing UnLyrical

JANUARY 17, 2014

from India today, I figured we’d post the recap of this month’s #measurePR chat (i.e. January 7th saw the first #measurePR chat of 2014 being curated from Kolkata, India. Eric then made a statement that caused a lively debate regarding the value of measurement: A1. Since I’m flying back to the U.S.

Measurement 72

Measurement B2B Community LinkedIn 72

Waxing UnLyrical

JUNE 4, 2019

Editor’s Note: While #measurePR is on hiatus as of this writing, we couldn’t forgo the opportunity to share a recap of a fabulous chat from last year for all who may benefit. Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing. Measuring impact.

Tourism 45

Tourism Travel Mobile Nonprofit 45

Waxing UnLyrical

MARCH 19, 2014

We had a lively group on board for the #measurePR chat held on March 4, with very special guest Eric Schwartzman of Comply Socially. measurePR #measurepr. MeasurePR #measurepr. If you missed it, you can grab the full #measurePR transcript for March 4. Guest Post by Jen Zingsheim Phillips. See you then!

Privacy 84

Privacy Training Social Media Media Training 84

Waxing UnLyrical

OCTOBER 2, 2018

The September #measurePR Twitter chat featured guests Sultana Ali and Kirk Hazlett. As September is Ethics Month at PRSA, the discussion revolved around the topic of ethics in PR Measurement. Understanding what ethics in measurement means can be varied. measurePR @CCPRSA @USFPRSSA @utprssa [link].

Ethics 47

Ethics Measurement Reputation Guidelines 47

Waxing UnLyrical

NOVEMBER 21, 2016

The November edition of #measurePR focused on measuring engagement. Side note: this was Angie’s first time on #measurePR as a featured guest, though I’ve been asking her to join for ages. measurepr. measurepr. Integrate in @Amec Framework [link] #measurepr. PESO measurement! Research this.

Measurement 40

Measurement Community Banking Advertising 40

Waxing UnLyrical

MAY 29, 2015

When brainstorming guests for the May #measurePR Twitter chat, I instantly thought of Maddie Grant and Richard Sheridan. And you can’t have a productive workplace if you’re not measuring it. Ergo, Maddie + Rich = May’s #measurePR. ” #measurepr. June #measurePR Twitter chat announcement.

Measurement 40

Measurement Nonprofit Community Twitter 40

Waxing UnLyrical

AUGUST 20, 2014

The August 5th edition of #measurePR featured Cision’s Senior VP of Digital Content (and my good friend!) How do PR people get their content out? hint: social) #measurepr. Know beforehand & avoid vanity metrics #measurepr. Twitter Facebook Google+ LinkedIn #measurePR Recap: Chatting with Heidi Sullivan.

Measurement 45

Measurement LinkedIn Google Reputation 45

Waxing UnLyrical

FEBRUARY 25, 2015

The February 3 #MeasurePR chat was rollicking! The February #measurePR recap. Here are some highlights from the discussion: Deanna kicked off the chat by asking Shonali a great question for an anniversary show: why did she start the #MeasurePR chat? Also, Industry appetite has kept pace:) #measurepr. SeeDepth Inc.

Measurement 40

Measurement Education Community Twitter 40

Waxing UnLyrical

MARCH 28, 2017

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. I saw a lot of PR pros spinning wheels b/c they couldn’t measure effectively #measurepr. measurePR. —

Measurement 40

Measurement Financial Crisis Internal 40

Waxing UnLyrical

NOVEMBER 20, 2015

The November #measurePR chat took place on November 3rd. Keeping with the theme of the month, we decided to tackle multimedia from measurement to best practices with special guest Martin Waxman of Martin Waxman Communications. Here’s some of what we talked about: On PR measurement in 2016 and beyond: A2. measurepr.

Measurement 40

Measurement Google Twitter Groups 40

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. On moving beyond impressions: @shonali A2: #measurePR re placements, I say it’s like I brought you a $100 bill, if you just frame it and don’t spend it, you’re wasting it #measurepr.

Media Relations 40

Media Relations Measurement Media Analysis 40

Waxing UnLyrical

JULY 30, 2015

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Q2 Don’t confine measurement to outputs. Have relevant KPIs to measure against. measurePR community member, Sarah Parker chimed in: Q2: Have a benchmark. ’ #internalcomms #measurepr.

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Internal International Communications Measurement 40

Waxing UnLyrical

AUGUST 3, 2016

The July #measurePR Twitter chat featured some very special guests: Aly Saxe , founder and CEO of IrisPR Software , and Heather Whaling , CEO of Geben Communication. The first question for Aly and Heather was about what they do, how they each arrived at that spot, and what got them interested in measurement. measurePR. —

Report 40

Report Measurement Software Analytics 40

Waxing UnLyrical

APRIL 24, 2015

So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. At the heart of social PR lies community.

Community 40

Community Measurement Reddit Google 40

Waxing UnLyrical

JUNE 24, 2016

As you might remember, last week I moderated the June #measurePR Twitter chat live from the AMEC International Summit in London. AMECSummit #measurepr. AMECSummit #measurepr. Integrated comms focus on effect (cont) #amecsummit #measurepr. amecsummit #measurepr. Holistic measurement is crucial.

Measurement 42

Measurement Analysis Banking Internal 42

Waxing UnLyrical

APRIL 22, 2016

The April edition of #measurePR brought together a group of pretty heavy-hitting influencers in our space to chat about – what else? – influencer marketing best practices, relationship-building, and measuring your efforts. Not Selena Gomez who decidedly does NOT use Pantene #measurepr.

Marketing 40

Marketing Nonprofit Measurement Banking 40

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Waxing UnLyrical

NOVEMBER 14, 2010

As we look for a solution, these recap posts certainly help. There is so much great content out there and its posts like this that make it easier to stay up-to-date. I miss the Backtype Connect/My Comments Elsewhere plugin which let me show my resent comments on other blogs. putting these posts on my reading list.

Blogging 85

Blogging Facebook Twitter Measurement 85

Waxing UnLyrical

OCTOBER 5, 2016

The September #measurePR chat was a Measurement Month special, and featured a HUGE panel of measurement professionals and experts. and has worked with clients in over 30 countries to help them measure the impact of communication on business results; and. A1: Learned abt measurement in 1st PR agency job 20+ yrs ago.

Measurement 77

Measurement Analysis Tools Agency 77

Rock the Status Quo

JULY 30, 2014

Create your content or campaign with your end goal in mind and figure out a metric that works. Or creating content that points to a “subscribe now” button, then looking at how many new subscribers you end up with. Or launching content and conversations tied to a specific hashtag. Think it through and track that.

Measurement 219

Measurement Customer Service Analytics Leadership 219

Waxing UnLyrical

AUGUST 17, 2016

The August #MeasurePR chat featured an appropriately august panel– Heidi Sullivan , SVP, Product & Interim Managing Director, Canada at Cision; Dan Farkas , an Instructor of Strategic Communication at Ohio University; and Rachael King who offers PR & partnerships for startups in addition to co-hosting The Shepod.

Measurement 40

Measurement Infographics Tools Data 40

Waxing UnLyrical

SEPTEMBER 2, 2010

As I started participating in more chats such as #pr20chat , #soloPR and then starting my own (#measurePR), I’ve come to learn a few things about how to make the most of a Twitter chat. I do this by keeping links to the introductory #measurePR post , as well as to the MeasurePR category on my blog handy.

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Twitter Resources Conference Facebook 82