ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

In the public relations world, keeping up with trends is the name of the game. The mobile craze, including a rise in mobile commerce (m-commerce), has advertisers and publishers trying to capitalize on consumerism. For PR teams, this means a whole new playground for getting the word out. appeared first on Crenshaw Communications.

Mobile 334

Mobile Advertising Advertising Trends 334

5W PR

NOVEMBER 2, 2023

The Top Trends in Gaming from G2E 2023 The Global Gaming Expo (G2E) 2023 gathered professionals in the gaming and gambling industry to discuss the latest trends and challenges. The event showcased key gaming trends that will shape the industry in the future.

Trends 78

Trends Sports Advertising Advertising 78

Onclusive

MARCH 22, 2017

For years, the PR industry has struggled with how to effectively measure PR in any sort of standardized manner. Unlike advertising where a few key metrics clearly define success, PR’s complex, relationship-based structure makes identifying metrics for widespread adoption far more challenging.

Measurement 231

Measurement Advertising Advertising Industry 231

Onclusive

NOVEMBER 2, 2023

Historically, PR was measured using an assortment of vanity metrics, e.g. clippings and Advertising Value Equivalents (AVEs). In this episode of Onclusive clips, we discuss how difficult is it for Comms teams to stay ahead of trends. These conversations can also spur traditional media and cause a spike in brand mentions.

Analytics 195

Analytics Measurement Video Advertising 195

Onclusive

NOVEMBER 2, 2023

Historically, PR was measured using an assortment of vanity metrics, e.g. clippings and Advertising Value Equivalents (AVEs). In this episode of Onclusive clips, we discuss how difficult is it for Comms teams to stay ahead of trends. These conversations can also spur traditional media and cause a spike in brand mentions.

Analytics 195

Analytics Measurement Video Advertising 195

Cision

OCTOBER 5, 2016

Here are three marketing trends you need to be aware of as we head into the final quarter of the year. The concept here is to give sponsors and advertisers more insight into how their branded content is performing, as well as help Facebook users know that content is basically advertising.

Trends 319

Trends Content Marketing Brand Branding 319

Shift Communications

DECEMBER 4, 2017

In this series, we’ll examine some of the major trends we see ahead and how PR practitioners of all stripes should prepare. If there’s one theme that unifies all the trends, it’s acceleration. Disruption happens to industries measured in weeks and months rather than years or epochs. The 2018 PR Mega-Trends.

Trends 161

Trends Publicity SEO Advertising 161

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? I mean, I think it starts with really that technology layer, because now there’s so many things that we can start to kind of measure in comms that we really couldn’t measure even just one, two years ago. MARCH 26, 2021. Watch webinar. Read transcript. Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

Prohibition

AUGUST 3, 2023

With PR, sometimes it can be hard to measure as one of the main things we get asked about is increasing brand awareness. By consistently measuring and evaluating our work, we can gain valuable insights, and make data-driven decisions to be able to demonstrate the value of PR to our clients and stakeholders. Let’s talk a look.

Measurement 62

Measurement Tools Guidelines Social Media 62

5W PR

OCTOBER 18, 2018

Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York. How have you seen the advertising industry evolve over the past 5 years?

Advertising 89

Advertising Advertising B2B Creativity 89

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

As 2022 winds down, PR teams are looking and trends and opportunities in their most relevant categories. Despite economic headwinds, the global advertising industry has been robust and seems poised for more growth. CTV has been a huge trend, and 2022 has been a banner year for it. One of ours is ad tech.

Retail 170

Retail Brand Branding Privacy 170

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. In a time where measurement is increasingly critical, it’s becoming more and more complex to do. A new approach.

Media 243

Media Analysis Measurement Advertising 243

Prohibition

FEBRUARY 18, 2021

Since welcoming the beginning of a new year, we’ve seen some exciting social media trends and updates be introduced! For the first time ever, YouTube Studio analytics have added a metric that allows users to measure how well their video has performed during the first 24 hours after upload.

Social Media 118

Social Media Trends Media YouTube 118

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! To be a successful marketer, you must be able to measure your strategies. Rise of native advertising. Marketing’s funnel is changing.

Trends 108

Trends Marketing Mobile YouTube 108

NewsWhip

AUGUST 19, 2021

Cohen Collegiate Professor of Information and Associate Dean for Research and Faculty Affairs of the University of Michigan School of Information, to discuss misinformation and current trends regarding the topic. Measuring misinformation and using NewsWhip. Every time their articles get clicked on, they increase their revenue.

Trends 78

Trends Publicity Reputation Advertising 78

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. According to a Nielsen report on advertising effectiveness, the key to success for marketers is creating a mix of social impressions that incorporate both paid and earned media.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. According to a Nielsen report on advertising effectiveness, the key to success for marketers is creating a mix of social impressions that incorporate both paid and earned media.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. In a time where measurement is increasingly critical, it’s becoming more and more complex to do. A new approach.

Media 221

Media Analysis Measurement Advertising 221

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Measuring your Website Traffic –It’s important to take a look at your website traffic before, during, and after PR.

Measurement 78

Measurement Publicity Television Analytics 78

Onclusive

MARCH 23, 2020

It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM doesn’t account for user-level engagements, whereas data-driven attribution models will measure impressions, clicks, and other user activities. This is the only way to provide a unified and accurate measurement.

Media 221

Media Measurement Analysis Television 221

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Already, Facebook parent company Meta has warned of an advertising slowdown. Measured by sales and EBITDA growth post-recession, those who did best cut costs by improving operational efficiency while investing in R&D and marketing as well as assets like plants and machinery. No amount of paid advertising can buy trust.

Comparison 296

Comparison Advertising Advertising Reputation 296

Onclusive

MARCH 23, 2020

It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM doesn’t account for user-level engagements, whereas data-driven attribution models will measure impressions, clicks, and other user activities. This is the only way to provide a unified and accurate measurement.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM doesn’t account for user-level engagements, whereas data-driven attribution models will measure impressions, clicks, and other user activities. This is the only way to provide a unified and accurate measurement.

Media 195

Media Measurement Analysis Television 195

PRSay

JANUARY 9, 2018

And we’re part of fully integrated teams across disciplines — public relations, advertising, shopper marketing, direct — resulting in a more consistent customer journey and improved ROI. This trend took off in 2017, and will continue in 2018. Measure and win: We’re under more pressure to prove PR’s value through measurement.

Measurement 104

Measurement Creativity Analytics Groups 104

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. Some advertisers and website owners believe that ad blocking by consumers is at best freeloading and at worst, it’s theft.

Trends 120

Trends Software Advertising Advertising 120

5W PR

AUGUST 31, 2023

Crafting a winning advertising campaign for a beverage brand requires a blend of creativity, strategic thinking, and a deep understanding of consumer preferences. Whether it’s exceptional taste, health benefits, sustainable packaging, or a unique ingredient, the USP should be the foundation of the beverage advertising campaign.

Brand 78

Brand Branding How To Advertising 78

ImPRessions - Crenshaw Communications

JULY 10, 2023

PR firms have withstood the rise of many possible “PR killers” including email marketing, digital advertising, and social media, often integrating or using those disciplines to grow their business or even make earned media more effective. Track Campaign Effectiveness In the past, it was difficult to measure the impact of a PR campaign.

Technology 266

Technology Television Web Social Media 266

Onclusive

JULY 25, 2017

An AirPR customer recently mentioned to me that they would be even more successful if they could report a PR metric comparable to “return on advertising spend” ( ROAS ), a key metric their advertising counterparts use when reporting to C-suite executives. ROAS measures gross revenue generated from each dollar spent on advertising.

Advertising 278

Advertising Advertising Measurement Analysis 278

5W PR

JANUARY 17, 2017

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Measuring your Website Traffic–It’s important to take a look at your website traffic before, during, and after PR.

Measurement 90

Measurement How To Television Analysis 90

Communications Conversations

APRIL 8, 2015

The post outlined the success the New York Times brand studio (T Brand Studio) is having with their custom advertising content (referred to as “paid posts”). We’ve seen differing stats on the “effectiveness” of native advertising. And, we’ve seen many different formats for native advertising.

Advertising 60

Advertising Advertising Trends Storytelling 60

Sword and the Script

OCTOBER 1, 2020

and found, as a result of the pandemic, the top three changes businesses have made in hiring are: 54% are conducting remote interview and onboarding 42% have shortened the hiring process; and 42% are advertising fully remote jobs. The survey polled, 2,400 senior managers (U.S.) >>> Can your agency bring big ideas and execute?

Survey 99

Survey Trends Marketing Creativity 99

Prohibition

JANUARY 30, 2024

Join us as we take a look at all of the Meta, X and LinkedIn updates coming to the advertising platforms that you need to be aware of. Meta expands partnership with DoubleVerify for advertiser assurance To help with the authenticity of ad placements, Meta has expanded on its already existing partnership with DoubleVerify.

Advertising 62

Advertising Advertising LinkedIn Video 62

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. So, let’s focus on trends particularly relevant to ecommerce and social media integration.

Social Media 86

Social Media Media Mobile SEO 86

ImPRessions - Crenshaw Communications

JUNE 18, 2019

Think in terms of measurable brand preference, increases in website traffic, lead generation, or even specific deliverables, like speaking opportunities generated for the CEO. It’s also important that tactics are flexible and can be changed as the competitive environment or market trends dictate. They’re measurable.

Strategy 220

Strategy Measurement Advertising Advertising 220

Stuart Bruce

MAY 20, 2016

The GIFT report – produced by Brand Finance, CIMA (Chartered Institute of Management Accountants) and the IPA (Institute of Practitioners in Advertising) – is an annual study assessing the intangible assets of more than 57,000 companies in more than 160 jurisdictions around the world.

Reputation 94

Reputation Measurement Brand Branding 94

Cision

DECEMBER 29, 2015

You’ll need to embrace the trends of tomorrow to stay ahead in the game. So if you’re the curious kind, we present to you the innovative, upcoming trends in the world of content marketing to help you deliver maximum value and minimize the impact of the ever-changing and demanding market. Social Media. Visual Content .

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120