Cision

JANUARY 19, 2017

To make your voice heard, use strategic, targeted pitching techniques and broadcast authentic stories that will resonate with your audience. With today’s media being so fragmented and competitive, what works better is strategic, targeted pitching of interesting media angles to select journalists. How do you measure that success?

Social Media 120

Social Media Newspapers Pitching Reputation 120

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. The Cision Blog. Pop Culture/Creativity Blogs.

Blogging 170

Blogging Writing Creativity Storytelling 170

Sword and the Script

JANUARY 3, 2023

How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. Overall, there are many ways to measure the effectiveness of PR campaigns, and the best approach will depend on the goals of the campaign and the organization.”.

Interviews 104

Interviews Publicity Technology Social Media 104

Beyond PR

JUNE 8, 2016

Regularly assess whether they and the publication are still covering the topics you’re pitching them on. While you shouldn’t pitch them right now, keep them on your reading list and periodically circle back to see if their coverage area has expanded. Research, measurement, optimization and patience are key to success.

Media Relations 40

Media Relations Media Journalism Print 40

Sword and the Script

MAY 23, 2017

Interestingly, the tools for managing and measuring PR and SEO. As Scott Benson , a former colleague of mine and an SEO I trust and recommend , noted in an email exchange with me – this broken link notification offers the opportunity to both fix it, or even search for links your competition has lost and offer a better resource.

SEO 65

SEO Tools Engineering Web 65

Stephen Waddington

MAY 5, 2019

Tailored pitches have always been the key to success in media relations. Adding SEO and social data to pitches adds huge value for time pressed journalists. Views are the most common measure of success for publishers. Use insight about a publication and its audience as part of your pitch. #3 Here are the headlines. #1

SEO 60

SEO Media Relations Pitching Report 60

Cision

NOVEMBER 6, 2017

In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines. Simply that its algorithms did their job, but that they’d take measures to improve those algorithms in the future.

Google 225

Google Facebook Wikipedia Engineering 225

Sword and the Script

DECEMBER 22, 2020

Another one-third (33%) say they report to the CEO, while the remainder is spread across other reporting structures including the COO (7%), human resources (5%), strategy (5%) and legal (3%). The deluge of PR pitches. Pitch proof points with claims. Penn says, there are 30% fewer pitching opportunities.

Survey 178

Survey Marketing B2B Study 178

Waxing UnLyrical

DECEMBER 14, 2010

My own ability to listen has given me story ideas , helped when dealing with journalists and been infinitely beneficial in pitch meetings. He got coverage in The Australian (Oz’s biggest national newspaper) along with a number of different news outlets. Not as common is a genuine interest in the things around them.

Publicity 90

Publicity How To Course Facebook 90

Cision

MARCH 24, 2017

If you find the compelling human story in what you’re pitching, you’ll be successful. This is the great debate in PR: how do we measure what we do and prove its value? A call to action is a powerful thing; it invites people to get involved, to contribute their passion and their resources, whether energy, money or time.

Enterprise 227

Enterprise Agency Radio Fashion 227

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 196

Marketing Content Marketing Data Social Media 196

PR Fuel

MARCH 17, 2020

You don’t have to devote all your resources to one type of promotion. One of the primary resources used by both big and small businesses is the media. It may be a literal space like a billboard or a section of a newspaper or magazine page. For one thing, your local newspaper might not be the best fit for the story.

Publicity 62

Publicity Small Business Advertising Advertising 62

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The Daily Telegraph was the first UK national newspaper to go online in November the same year. Google, Facebook and the BBC take the top three slots.

Media Relations 115

Media Relations Media Print Newspapers 115

NewsWhip

MAY 27, 2021

Influence of local newspapers | Jump to text. We talk about aerosol nanometers of size for measuring aerosols. If it’s not, then the message is usually just self-serving, and for me and my team, when we’re trying to pitch that to reporters, that’s not something that’s going to stick.

Healthcare 78

Healthcare Storytelling Communications Local 78

Stephen Waddington

SEPTEMBER 29, 2021

I want to thank the Resource team for putting on another great CommsHero event and for inviting me back to speak this year. Practice includes research, planning, content, and measurement, in addition to media channels. This is my CommsHero presentation. It’s an overview of industry issues as discussed by my community of practice.

Industry 153

Industry Publicity Agency Community 153

Contently - Strategy

JULY 31, 2019

You’ll need to speak their language to recruit them, and veteran newspaper reporters don’t necessarily know what “ map against your KPIs ” means. Ideation just means pitching or brainstorming. ” Ideation. Sometimes marketers use a ten dollar word when a ten cent word will do.

Content Marketing 111

Content Marketing Marketing Media SEO 111